Vice President Emedia And Creative At Trade Press Media Group
CurrentOversee digital design, development and operations group as well as collaborate with other departments to achieve corporate goals. Also oversee print creative team and client services team.Business Experience Overview:• Operations of email, websites, eNewsletters and eCommerce• Data, analytics and marketing-performance tracking • CDP integration and use• KPI development & reporting• Audience development, content marketing, SEO, digital branding, social, retargeting• Digital marketing & user interface design• Digital-product development• Extensive email experience, A/B testing & personalization• Website traffic building & analysis• Customizing websites to advance business goals• Landing page optimization, testing & conversion trackingTechnical & Platform Experience:• Web system architecture• Database architecture & design• Web development using SQL, .Net, HTML, CSS, JQuery/JavaScript• Google: Analytics, Data Studio, AdSense, AdWords, Ad Manager• CDPs: Blueconic, Omeda, Knowledge Marketing• Various visibility platforms such as InGo, Nativo, ClickBack• CMS systems for various types of sites