Building event plans and executing events for new product launches, brand awareness, and relationship buildingExecuting account based campaigns with sales & marketing teams including targeting, nurture strategies, and prescriptive sales playsDeveloping robust inbound and outbound prospecting processes with Sales and Marketing teams

Worked with the CMO, CSO, SVP Sales North America, and CEO to develop the go-to-market strategy and messaging for experiential, inbound, outbound, and partner marketing campaigns through multiple channels including events and trade shows, Account Based Marketing, thought leadership, executive roundtables, virtual events, content development, organic and paid social ads, increasing brand awareness, generating leads, and closing deals.Led partner marketing initiatives with companies including Salesforce, DocuSign, OwnBackup, Copado, Conga, and other ISVs in the Salesforce Ecosystem managing budget and leading strategy and campaigns with Simplus partners.Established collaborative partnership with Simplus and Infosys vertical sales teams through Account Based Marketing campaigns including ad campaigns, email campaigns, gifting campaigns, events, and outbound call programs.Collaborated with Simplus/Infosys marketing teams in India, Australia, and EMEA on brand positioning, content campaigns, events, and vertical sales plays.

Led and coordinated the Simplus move into a vertical sales approach starting September 2020 by collaborating with the VP of Communications, Media and Technology, CMO, and President of Sales NA to build and monitor the GTM plan for the CMT vertical. Oversaw the creation of engaging and differentiated top of funnel, middle of funnel, and bottom of the funnel content including blogs, white papers, case studies, eBooks, video testimonials, webinars, ABM campaigns to stimulate revenue in the CMT vertical that finished up 25% over previous year.Led the go to market strategy and development for physical and digital engagement campaigns, earning CMT the position of highest performing vertical at Simplus that fiscal year.Strategized and managed marketing plans with top-tier national partners, generating $34M (125% revenue goal) for CMT Revenue that fiscal year. Solidified positive working relationships with internal and external stakeholders to build brand equity and improve customer retention rates.

Collaborated with the Business Development Team on co-marketing projects with Salesforce, SI, and ISV partners to build, influence, and accelerate pipeline.Generated cost savings of over $230k by managing all event planning estimates for 120+ events and co-marketing campaigns while ensuring strict adherence to budgets and timelines.Established solid relationships with marketing peers at key partner accounts to foster loyalty and increased opportunities for long-term profit enhancement.Managed event budgets of up to $2.5M by reviewing event bills for accuracy before approving payment.Planned and managed events and partners as the two primary channels for marketing to influence the pipeline from 2018 to 2021.Coordinated event logistics and publicity, including public relations, advertising, collateral material design, production, and distribution to ensure every dollar spent returned over 25x in pipeline influence annually.

Main point of contact with clients to ensure client satisfaction and that digital marketing campaigns are delivering contracted scope of work.Worked with team in outlining inbound marketing strategy, content, and lead generation methods for each client.Presented strategy to client and work with internal team hit to milestones during campaign delivery.Worked with team on lead generation for client, through mediums such as email nurtures, paid and organic social promotion, PPC, SEO, blogs, and webinars.Built communities on Facebook.

Worked to effectively market the Utah Valley Convention Center to potential businesses, clients, and promoters. Responsibilities included:- Web and print content development creating web graphics, designing advertisements, writing corporate bios and articles for e-newsletters, and creating videos- Developed social media plan and content for presence on Facebook, Twitter, LinkedIn, Instagram, and Pinterest- Maintained and updated website using Wordpress and HTML- Designed and produced annual reports for 2013 and 2014- Designed billboards, print ads, coupons, mailers, and tickets- Took and archived photographs and videos of building setup and eventsWorked with the sales and event management teams to produce and market contracted events held in the building. Responsibilities in this capacity included:- Setting budgets and plans for advertising and marketing- Contracting and managing advertising agreements with television, radio, and print- Design, creation, and production of printed graphics for event branding including window vinyls, banners, and signs- Design, creation, and production of web and social media graphics including web banners, landing pages, memes, and email blasts- Using Eventbrite to manage ticket sales- Take photos and videos of events for future advertising and social media useNamed Employee of the Quarter for Q1 2015

Project Read is a non-profit adult literacy program that served Utah County. The program helps about 100 students a year. My job as Program Coordinator was to oversee the public relations, marketing, and fundraising efforts accomplishing the following:Raised funds and support for non-profit adult literacy program by presenting to businesses and government, civic, educational, religious, and networking groupsRedesigned the main fundraiser into a corporate event that, in 2013, raised the most money Project Read has raised at a single event—more than doubling the amount in any previous yearWrote press releases that have led to articles in the Daily Herald, Salt Lake Tribune, and coverage on the KSL evening newsDesigned and developed marketing campaigns for fundraising and student/volunteer recruitment in print, digital and video formBuilt relationships through networking groups

I was a founding partner of VuIT Communications (pronounced View It). My main role at VuIT was to serve as General Manager overseeing all of the Marketing and Operational aspects of the business. Designed and wrote all marketing materials including sales presentations, product data sheets, user guides, and press releasesProvided creative direction, design, and strategy for all events and trade showsDeveloped marketing plans, set budgets, developed sales strategies, and set pricing levels resulting in over $350k in sales in year one and over $600k in years two and threeClients included Axis Communications, Dollar General, Kroger, Wal-Mart, and regional grocer HEBPut in place all of VuIT's shipping and warehouse procedures which included shipping internationally from manufacturers in Asia

I started at this security equipment manufacturing company before the first sale was made and developed marketing plans, budgets, and strategies resulting in sales that grew year after year from $0 in 2005 to over $1.3 million a year by 2009.Wrote sales presentations that helped land Fortune 500 companies Wal-Mart, Kroger, Anixter, and Honeywell as clientsDesigned all catalogs, mailers, brochures, press releases, and web pagesCoordinated all aspects of 4-5 major trade shows a year including setting budgets, designing booths, producing sales collateral and promotional products, booking travel, and on-site management Managed local, regional, and national accounts providing product training, sales support, and introducing new productsPlayed key role in Lekson Video being named one of Utah’s Top 25 Under 5 Companies in 2007 by the Utah Valley Entrepreneurial Forum

Ajilon was my first full time job out of college and an aberration of the type of positions I have held through out the rest of my career. However, I have found the time I spent at Ajilon has been invaluable to me for learning basic sales principles and how to work with people. Ajilon had sales goals of 12 face to face presentations a week and a large number of weekly phone calls. I learned how to cold call and build a book of business out of a territory picked over by senior account managers. I learned some important lessons early in my career about how to work in a competitive environment. During my time at Ajilon I: - was retained by CFO’s, Controllers, HR Managers, and other executives and managers to recruit accounting and finance professionals for their companies - Cold called and solicited placements over the telephone and in person - Averaged over 12 new business presentations per week - Managed the recruiting process from start to finish including discovering candidates, interviewing, reference checking, placement, and negotiating fees.

First employee at computer cable start up. Managed shipping and receiving and helped with packaging design.

Curtis Computer Products is where I began my career in Sales and Marketing. While I was still in college I was promoted from managing the shipping department to the sales department as the Utah Account Manager selling computer cables and accessories to clients across the state including the BYU Bookstore, University of Utah Bookstore, Novell, and RC Willey.I few months later I was promoted to National College Bookstore Account Manager and worked with Senior National Account Manager to grow distribution and direct accounts in the channel exceeding previous years sales in every account totaling more than $600,000 in yearly sales of computer cables.I used my graphic design skills to collaborate with the graphics department and Senior Sales Managers to develop the concept, design, and production of sales materials and show booths.