W. Thomas Catoe Email & Phone Number

Chicago, Il, Us

-Served as a multi-unit marketing manager for the Central/North regions of ATD’s Tire Pros franchise-Developed and implemented multi-channel marketing strategies for 70+ Tire Pros locations through a cross-functional network of vendors and in-house creative-Oversaw more than $1.3M in media spend per year -Increased owner-funded, voluntary marketing spend by nearly 10% for the region in less than one year, equating to more than $87.5K-Contributed to regional go-to-market strategies for both consumer- and owner-facing product rollouts, such as tire warranties and sales/distribution platforms-Collaborated with ATD sales team to align marketing tactics with inventory and sales opportunities-Identified effective marketing and advertising mediums at the franchise level through audience segmentation and insights-Reported on marketing and campaign performance against industry benchmarks to further direct creative and technical optimization and to support business objectives-Built positive relationships and opened lines of communication with franchise owners and other key stakeholders-Facilitated Owner Think Tanks and dealer communications within internal networking channels such as the Tire Pros Dealer Hub-Ensured compliance of marketing collateral with both Tire Pros and manufacturer brand guidelines-Managed owner-accrued funds garnered and regulated through manufacturer incentivization programs-Reported on marketing campaign performances against industry benchmarks and directed creative and technical optimization-Facilitated dealer-vendor relationships and negotiated media buysProficiencies include: Marketing Strategy, Campaign Implementation, Agency Relations, Creative Development, Media Buying, Go-To-Market Strategy, Brand Management, Franchise Marketing, Stakeholder Relations, Cross-functional Leadership

Chicago, Illinois, United States

CatoeFit (TCatoe Fitness LLC) is the business entity I own and operate under as a freelance personal trainer. Service offerings currently include 1:1 personal training, buddy training, and online coaching.

Greenville, South Carolina, United States

-Supplemented client business objectives through digital content strategies informed by competitor audits, social listening, and industry insights-Supported omni-channel marketing efforts by tailoring original content for multiple platforms aligning with the unique preferences of each audience-Worked with clients across a variety of industries including healthcare, travel/tourism, higher education, nonprofit, telecommunications, and more-Increased client website rankings and traffic through impactful written content, on-page optimization, and technical SEO strategies.-Achieved 830% organic growth in a client’s cross-channel social media audience within a single year-Exceeded industry benchmarks for engagement on Facebook, LinkedIn, Instagram, and Twitter platforms by as little as 3.2% and as much as 15.11%-Authored sponsored placements for renowned online publications like Atlanta Magazine, one of which has resulted in 420+ shares to-date-Engaged in community and reputation management activities across social and web platformsEarned credentials in: Strategic Social Media Marketing, Organic Social, Paid Social, Google Display, Hubspot SEO, Google Analytics 4 (GA4), On-Page SEO, Content Writing, Copywriting, Competitor Auditing, Competitor Analysis, Client Communication, Content Managemet Systems (CMS), Wordpress, Project Management, Workamajig, Graphic Design, Canva, Hootsuite, Sprout Social, Meta Ads Manager, and LinkedIn Campaign Manager

Clemson, South Carolina, United States

-Guided cross-functional marketing teams in high-level strategic development for an array of B2B and B2C brands-Directed marketing strategy for online retail, finance, athletic, skincare, pharmaceutical, tire, and higher education clients-Supplemented client presentations with consumer data and audience insights-Pitched multi-channel marketing campaigns to clients-Engaged in various creative stretch assignments including copywriting and graphic design

Greenville, South Carolina, United States

-Conceptualized, budgeted, and executed local activation events for B2C brands-Developed promotional collateral for both traditional and digital mediums such as press releases, media training resources, newsletters, and social and web advertisements, particularly for products and events-Supported new product launches, such as Verizon’s 5G Home Internet, through strategic positioning-Engaged in market research and segmentation for local markets, nationwide-Garnered behavioral insights during brand events through informal research -Cultivated media and influencer relationships for online retail startups-Pitched event-related local coverage on a national scale-Grew awareness for Verizon Wireless as a leading technology brand rather than a service provider-Directed creative development through research and data-driven insights-Crafted organic and paid social content and that increased followership by 180% and reached over 665,000 accounts in three months-Won share-of-voice business from a leading national telecommunication client-Spearheaded and supervised competitor intelligence acquisition initiativesGained experience in: event planning, event budgeting, activation events, experiential marketing, press release development, media pitching, media tracking, coverage reporting, account management, intern management, administration, public affairs, nonprofit communication, corporate communication, crisis management, Critical Mention, Adobe Creative Suite

Seneca, South Carolina, United States

-Sold memberships to more than 50% of facility members during time of employment-Administered excellent customer service regarding billing, contracts, programs, and facility function

Clemson University

-Coordinated university-affiliated and non-university-affiliated performances-Served as the figurehead and spokesperson of the organization towards both internal and external entities-Executed the 25th anniversary event, marketing, and public relations-Earned traditional media coverage of Tigeroar under the Brooks Center for the Performing Arts at Clemson University-Developed audition and membership processes, alumni archives and records, and marketing materials-Engaged in alumni and community outreach-Strategically communicated with higher-level organizational parties to advocate on the behalf of members

Clemson, South Carolina, United States

-Ensured smooth function of Clemson University's recreational facilities and programs-Supervised and trained shift employees

Clemson, South Carolina

Augusta, Georgia

Augusta, Georgia