Wayne Chilicki Email & Phone Number

Columbus, Oh

Brought on board as the sole person focused on new business development—for this 30-year-old company—promoting the power of 3,000 translators working in 240 languages, to clients seeking translation and interpreting services.Identify, pursue and secure new business opportunities through the following tactics:-SEO/Website redesign-Rekindled past client relationships-Networking-Strategic Marketing Efforts-EventsAchieve yearly goal of driving a 10%-25% revenue gain, leveraging diverse sales channels to build a robust pipeline, identify emerging opportunities, and maximize close ratios through effective proposals and presentations.

Columbus, Oh

Offered fresh perspectives to corporate marketing and promotions teams, being asked to innovative results-generating product and brand promotions to reengage consumers, build equity, and position companies as best-in-class.Researched and evaluated market opportunities, identified challenges, and developed innovative solutions to increase sales, profitability, and market share gains. Cultivated client relationships, working in support of Fortune 100 company leaders.Best Buy: Contacted by a prior connection to assist in developing innovative holiday promotional ideas, quickly generating 8 programs of which 5 were adopted for further review. Received note from EVP/General Manager stating, “I LOVE these—all of them” and confirmation that ideas were going to be moved into the implementation stage.AT&T Communications Connection: Partnered with a licensed AT&T retailer to design new store layout, identify operational efficiencies, capture new revenue streams, develop sales contests, and assist with grand opening events. Opened 4 new stores for the 10-unit chain and continue to serve as a ‘go-to’ resource for action and results.

Minneapolis, Mn

Played a key role in launching Mars’ Minneapolis office including sourcing and negotiating space, identifying and filling staffing needs, deploying the necessary operating infrastructure, and cultivating awareness to drive new business.Secured new and deepened existing relationships, working with accounts including Abbott Nutrition, Campbell’s, Clorox, GSK, Super Valu, and Target to generate $50M in revenue. Protected business through development of innovative retail customer marketing initiatives, leveraging national programs to deliver strategic, targeted, and brand and business building solutions.Successfully identified and presented opportunities to clients to grow their businesses, serving as a strategic business partner and taking the time to understand each clients’ business philosophy and unique opportunities.

Minneapolis, Mn

Held accountability for B2B promotion budgets of up to $30M, leading entire teams (4-20 members) in conceptualizing, pursuing, developing, and deploying innovative marketing campaigns, promotions, and events on a national scale.Spearheaded the development of breakthrough promotions to penetrate target audiences, expand product awareness, and generate strong double-digit sales gains. Created new and improved products, defined go-to-market strategies, and developed engaging sales and vendor contests to maximize efforts and results.Identified by the CEO as one of 6 change agents to turn the Baking Division around, accepting the challenge of increasing sales while maintaining the budget and, in just 2 years, increased sales 20% through constant innovation.Developed and launched The Great American Bake Sale, a cause-marketing program and partnership between GM, Share our Strength, and ABC, which not only increased sales 20%, but raised awareness of childhood hunger.Captured $3M or 15% in productivity-related savings through reengineering of fulfillment processes, demonstrating the drive to optimize not just sales, but also profitability, efficiencies, and team-wide effectiveness.Increased website hits 50% through reinvention of www.BettyCrocker.com, increasing consumer relevance, and incorporating traffic analytics to fuel targeted online and offline marketing and promotions efforts.Reopened the Betty Crocker Kitchen, demonstrating a commitment to continued product development in addition to consumer engagement, partnering with The Home Depot to outfit with more than $1M in appliances.

Minneapolis, Mn

Created a new department focused on infusing innovation into marketing and sales plans, managing budgets of up to $75M, and holding accountability for worldwide event marketing, sponsorships, and strategic partner alliances.Charged with leading strategy development and implementation, internal communications throughout the sales force, developing key industry contacts, capturing high-ROI sponsorships, and spearheading multicultural marketing efforts.Increased sales 25% in the African-American (AA) market segment by initiating a relationship with the first touring AA circus, bringing increased exposure and awareness of products through penetration of 10 key markets.Created a series of conferences titled Hollywood comes to Minneapolis, providing an opportunity to develop key relationships with all major Hollywood studios and fuel acquisition of alliances with in-demand equities.Identified, secured, and leveraged strategic alliances with the NBA, MLB, Six Flags, Nascar, and Olympics, in addition to event-specific initiatives surrounding Star Wars, The Lost World, Jurassic Park, and Cinderella franchises.Developed the first Corporate Trade Marketing Event Flow—which 50%+ of annual volume was attributed to—and created the marketing and sales plans to improve merchandising, packaging, and promotions.Worked in concert with the VP of Promotion Marketing to launch the Promotion Innovation University, designed to create a sense of ‘team’ within the function, and to drive innovations within promotion marketing.

Minneapolis, Mn

Managed promotion budgets of up to $100M and up to 5 team members in planning, developing, and executing promotions, capturing strategic business partners, and structuring product offerings to align with market demands.Recognized as a strategic, innovative change agent—fueling a career-shaping move from operations to promotions—and selected to create and lead a Promotion Marketing Planning Department for the Canadian subsidiary, facilitating great success and ultimate development of a standalone Promotion Marketing Department. Leveraged product equity to drive incremental merchandising for other brands. Developed a risk management process for in-pack premiums.Identified and secured $75M in value from strategic marketing partners, ensuring total alignment of promotional and event programs, optimal pricing and presentation, and capture of efficiency gains through process consolidation.Provided the analytical insight and program recommendations to fuel continuous performance improvement, initially serving in operations-focused roles requiring heavy assessment, consumer analysis, and manpower planning.