Career PathCommunication... to inform, instruct, persuade, engage... and communication technologies. Experienced in business-to-business sales and marketing, both personally and through staff management, of both content and device products, culminating in general management.Industry FocusProducts were those of the professional audiovisual and information communications industries, sold through industrial dealers to end use customers in government, business, education, and religion as standalone products, as well as integrated into installed systems and for live events staging.Recent HighlightsIn 1995 moved a 4 person business from Toronto to Midland. By 2004 had grown that operation to 8... in 2011 it was 13, with 10 positions staffed locally.Marketing CommunicationsRemotely managed 2 US-based marketing staff and lead the team which designed and executed advertising campaigns, trade show exhibits and events, publicity and sales promotion, brochures and product literature for the Company in North America, in-house... including concept-creative, content authoring, image editing and graphic design.Business CommunicationsLocally recruited and managed 3 Canada-based marketing staff which originated and maintained the email system, website and content management, laptop computer technical support, salesforce automation system, email campaigns, provided customer service and technical support, recorded product presentations, and technical training webinars for the Company in North America, in-house.Business ManagementSourced accessory and ancillary products to expand the Company's branded offering to both grow revenue and profits and increase channel mind-share, first in Canada, subsequently for North America. In Canada, capitalized on the growth potential of a superb accessory product line and the availability of exceptional sales personnel by making the line a division of its own in Canada, ultimately multiplying unit sales by an estimated factor of 10.