I believe that there’s always a better, truer idea out there.If I don’t find them on a page, I usually find them while watching people, in a good conversation, or down a deep rabbit hole.It’s this searching for ideas that grow from true insights that keeps me going in advertising. The pursuit of always creating stories that win minds and metals alike.In the 15 years of working in this industry, I’ve learned to infuse creativity into every piece of work, big or small - and sometimes, to even turn the small work into big ideas. Thus far, my work and curiosity has taken me to agencies across Asia – with 15 years of experience, 6 of which I’ve spent in Singapore. In which, I’ve led creative efforts and teams through winning pitches and projects for SilkAir, M1, Intel, SAW, TAFEP, NAC, Land Rover, Citroen, Morris Garages, Abbott, GSK and more.I’m currently a copywriting consultant working as a freelance senior copywriter & CD for ad agencies and SMEs that need more creative bang for their buck.Also… Did I mention, that I’m a huge kopi fan too? Gimme a ping, and let’s catch up over a cup. Preferably, at Nanyang Old Coffee.