Wayne Goodwin Email & Phone Number

Irving, Texas, Us

Irving, Texas, Us

• Lead a nation-wide network of 14 manufacturers rep agencies to achieve monthly and annual revenue goals• Engaged in strategic planning process and establishment of company mission statement• Participated in new product development and lead new product launch campaigns• Prepared and delivered sales presentations to new and existing customers• Created branding for internal and external initiatives• Created new company website and product catalogs• Created company’s first Voice of the Customer survey program; provided year-over-year analysis of results• Negotiated distributor pricing and rebate agreements • Conducted annual manufacturers rep agency forecasting process• Worked cross functionally with human resources department to provide leadership on internal communications.

Dallas, Texas, Us

• Responsible for the advertising, marketing, public and media relations, internal and external communications, box office and customer service operations for nationally acclaimed non-profit theater company, overseeing a department of 10 full-time employees and five direct reports.• Chief marketing executive responsible for delivering 50% of the company’s annual income through sale of single, group and subscription tickets.• Achieved 150% growth in revenues from FY09 to FY12, dramatically exceeding all sales records to-date.• Achieved 58% increase in average paid ticket price from FY09 to FY12 by deploying innovative, demand-based ticket pricing models.• Achieved a 60% growth in total customer base from FY09 to FY12.• Responsible for crafting key institutional messages for both internal and external communications.• Secured endorsement from The Dallas Morning News' Editorial Review Board for DTC’s $12 million Advancement Campaign.• Developed communications strategies designed to attract the attention of key reporters with The New York Times. Secured the company’s first ever production review and season announcement feature stories in The New York Times.• Deployed state-of-the-art social media management system (SMMS) to fully automate, monitor and measure social media engagement activities.• Hired company’s first Customer Service Manager with a clear directive to improve the customer experience at every touch-point. Results from customer surveys indicated decisive, often dramatic, customer service improvements in almost every customer experience category.• Fiduciary responsibility for departmental budget of nearly $2 Million.• Presented regular reports and forecasts to executive leadership and board of trustees. Active participant in board and senior staff strategic planning meetings and annual retreats. Played an integral role in the development of the current three-year plan and establishment of measurable key performance indicators.

• Founder of advertising, public relations and creative design agency, Verge Media Group, and promotional products company, The Promo Factory, with combined annual billings of more than $5 million. • Provided a full range of advertising, marketing, public and media relations, crisis communications, tradeshow, graphic design, print production, promotional, product launch and event production services to a diverse, high-profile client base including Double Diamond Resorts (Top 100 Fastest Growing Companies in Dallas/Fort Worth), Northern Trust, American Heart Association, Lee Park and Arlington Hall Conservancy, WFAA-TV, Kidd Kraddick in the Morning, Martini Park, Business Jet Center, Business Jet Services, Shadin Avionics.• Featured in a Dallas Business Journal front page executive profile story titled, “Media Man.”• Created go-to-market advertising and promotional services for new restaurant/bar concept, Martini Park in Plano, Texas. Retained to launch second location in Chicago.• Worked with major national residential golf resort real estate developer, Double Diamond Resorts, to develop new strategies to improve return-on-investment from existing direct mail advertising efforts. Recommended a new approach to improving the company’s direct response advertising investments by developing, producing and launching a highly successful nation-wide direct response television advertising campaign, including the full video production of a series of professional, high-definition, thirty minute television commercials/infomercials targeted to air before, between and/or after professional golf matches and events, complete with breathtaking video footage shot using advanced-technology helicopter fly-overs of Double Diamond Resorts’ many sweeping vistas and picture-perfect golf course settings. Services included national television media planning and buying, on-location HD video production, talent casting, scripting, editing, scoring, trafficking and distribution.

Dallas, Tx, Us

• Responsible for planning and implementing marketing and advertising strategies for more than 40 national tour productions presented at the Music Hall at Fair Park and The Majestic Theatre.• Achieved year-after-year record-breaking sales through use of traditional and non-traditional media, creative campaign concepts, and unique ticket package offers.• Managed media negotiations to ensure greatest possible return on investment through efficient spending, procurement of added-value promotions and high-value media sponsorships.• Coordinated efforts with in-house team, multiple external agencies, national tour press representatives, ticketing outlets, and promotional and media partners.

Bachelor Of Arts (B.A.), Entertainment Marketing

Education record