Wayne Harris possesses expertise in marketing, strategy, strategic planning, marketing communications, leadership and 45 more skills. Colleagues describe him as "I was three weeks into my job as Director of Business Development at the then named Southwest Family Care Alliance, a long-term care managed care provider, when a conversation with the CEO resulted in a decision to re-name the organization, and implement a purposefully designed branding and communication messaging strategy. And, oh by the way, do it in less than three months. Fortunately, there are a number of top shelf marketing firms in the Madison, Wisconsin, area. My hastily published RFP received a number of compelling responses. It wasn’t the only reason we ended up hiring 6AM Marketing, but the way in which Wayne handled his response told me quite a lot. Wayne called me the same day he received my RFP to acknowledge it and ask a few clarifying questions. Remember my timeline? Just a few days later, almost two weeks before the due date, Wayne drove out to my office to hand-deliver and present 6AM Marketing’s proposal. Please understand that, from Madison, my office was half-way to La Crosse on a lonely stretch of Highway 14. Wayne didn’t “happen to be in the neighborhood.” Wayne called me again a few days later after I had a chance to share his proposal with my CEO and the rest of the executive team. Now, the quality of Wayne’s proposal is what persuaded the executive team to hire 6AM Marketing, but I sure did appreciate that Wayne was looking out for my timeline even before he knew he had the job. The proprietary Brand-Smart process that 6AM Marketing uses worked very well for my organization. It was like an infusion of excitement. For the process of choosing a different name and setting a branding strategy, Wayne turned things over to his staff, but he was always there. I was impressed by the way Wayne let good people do good work while still keeping an eye on our project. That really paid dividends when we presented the organization’s new name to our Board of Directors. It meant a lot to have Wayne and his senior staff at that Board meeting. Thoroughly familiar with the details of our project, Wayne and his associates easily handled what questions came up. Wayne’s Executive Creative Director, Bill Patton, discovered a Latin word meaning “connected together” - as in support of each other. Following that Board meeting, we filed some paperwork and Southwest Family Care Alliance became ContinuUs. Thank you, Wayne. David Vobora " and "I had the pleasure of working with Wayne when he was chairman of the board at Gilda’s Club Madison. In his time with Gilda’s Club, Wayne shared his vision for the organization. His clear communication, leadership style, and sense of humor were immensely beneficial. He worked hard to strengthen the board, helped grow our media presence, ensured ongoing financial support, and provided strategic direction. On a personal note, I thoroughly enjoyed Wayne’s supervision style. We challenged each other and were able to develop an excellent working relationship. Together, we bolstered board and staff relations in pursuit of organizational goals. He demonstrated both focus and flexibility in a variety of ways. Lannia Stenz"