Wayne Huang Email & Phone Number

台北

• Orchestrated the operation and growth of the LINE INVOICE product from 2023, spanning acquisition strategy, user journey optimization, dashboard construction, and user data exploration • Beat LINE INVOICE annual user target within 7 months (850,000 users) via smart user behavior insight, testing, and optimal incentives; leveraged data analysis to establish future user growth KPI structure • Acted as brand marketing project lead for LINE GIFTSHOP; coordinated efforts of 11 team members across 5 agencies to plan integrated marketing campaigns• Built a key opinion leader (KOL) evaluation system consolidating response time, engagement rate, click-through rate (CTR), and social media likes which streamlined the decision-making process • Reversed a five-year decline in annual LINE Lunar New Year campaign engagement and achieved record high pageviews (YoY +30%) and participants (YoY +77%) with no extra budget

台灣 Taipei City 臺灣省

• Led a team of 2 to conduct brand research and integrated marketing campaigns for prominent clients, including Intel and Johnnie Walker, managing projects with an annual revenue of $500,000• Won Intel's advertising contract, establishing Ogilvy as the primary advertising agency for Intel's Taiwan office, and achieved a long-term partnership through a successful proposal• Boosted brand preference of a major publishing company by 50% through a rebranding strategy based on insights from intensive focus groups, and conceived and produced a viral documentary video

台北市

• Served as the primary contact window and project manager, handling market research, brand story consolidation, and campaign execution for several key accounts • Spearheaded the provision of market research and rebranding services for a DNA testing company, the largest account, in preparation for an upcoming IPO

• Advocated a new market positioning for a key product and facilitated marketing team to renew selling strategy, resulting in a YOY 20% sales increase• Convinced clients to adjust procurement process and saved 3 times of workload, increasing key products' market share from 20% to 100% in this hospital

Bachelor'S Degree, Economics

Activities and Societies: Student Government, Ambassador of National Chung Hsing University, Volleyball Team, Badminton Team• Initiated.

International Business Administration Program, One-Year English And Business Double Major

• Developed strong cross-cultural competence through daily interactions with educators from diverse English-speaking countries, including.