Wayne Aspland

Wayne Aspland Email and Phone Number

AI enablement trainer and strategist @ AI Leaders.
Melbourne, VIC, AU
Wayne Aspland's Location
Clifton Springs, Victoria, Australia, Australia
Wayne Aspland's Contact Details

Wayne Aspland work email

Wayne Aspland personal email

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About Wayne Aspland

I am a writer and communicator with more than 15 years’ experience in corporate, leadership and internal communications (including Head of Function).As a consultant, I provide support to clients in many industries. In particular, I help leaders communicate strategy and change, align and engage their people and build content and thought leadership programs.I combine a creative approach to communication with solid business acumen and strong strategic, analytical and digital skills. This mix of skills means I understand the business issues and how to solve them.I am an award-winning former member of the IABC Victoria Board, and I have lectured in communications at Deakin University. I also research and write extensively on the value and future of the Communications profession. To that end, I have written three well-received white papers:• 'The robots are coming: AI, automation and the future of Corporate Communication'• 'Strategic alignment: How consumers can change the face of leadership' (in collaboration with Zora Artis GAICD SCMP, and with the support of the International Association of Business Communicators)'.• 'Strategic alignment: Communicating strategy: It all starts with the strategy review'.These papers are freely available for download from my web site - www.thecontentfactory.com.au.MY PHILOSOPY I believe the purpose of all communication is to unite people… to create a connection. I also believe that, in a world of accelerating change, communication has never been more important to organisational performance. That’s because it’s the first step in:• Realising a vision or goal.• Executing a strategy, transformation or project.• Leading your people and culture.• Helping high performing people become high performing teams.• Building a customer relationship, brand or reputation.• Commercialising an idea, innovation or start-up.

Wayne Aspland's Current Company Details
AI Leaders.

Ai Leaders.

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AI enablement trainer and strategist
Melbourne, VIC, AU
Wayne Aspland Work Experience Details
  • Ai Leaders.
    Ai Enablement Trainer And Strategist
    Ai Leaders.
    Melbourne, Vic, Au
  • Ai Leaders Global
    Ai-Enablement Trainer And Strategist
    Ai Leaders Global
    Clifton Springs, Vic, Au
  • Anz
    Communications Manager
    Anz Aug 2019 - Present
    Melbourne, Victoria, Australia
    Over the last five years, I have provided communications leadership or support for a number of complex and significant projects:• Driving Generative AI adoption, including communications and change management as well as extensive training creation and delivery• Change and communications for a technology transformation program• The bank’s annual performance review process• Design and launch of the bank’s recognition program (as well as two divisional programs)• Creation of… Show more Over the last five years, I have provided communications leadership or support for a number of complex and significant projects:• Driving Generative AI adoption, including communications and change management as well as extensive training creation and delivery• Change and communications for a technology transformation program• The bank’s annual performance review process• Design and launch of the bank’s recognition program (as well as two divisional programs)• Creation of the organisational strategic narrative• Executive communications and creation of several divisional strategic narratives. Show less
  • The Content Factory
    Principal
    The Content Factory Aug 2012 - Present
    Melbourne, Australia
    Operating under the name The Content Factory, I provide corporate communication strategies and content that are designed to deliver real organisational outcomes. My services include:STRATEGY AND CHANGE COMMUNICATION(Communication that delivers business results... right when it counts).• Corporate strategy communication• Transformation and change communication• Organisational alignment• Employee, customer, partner and stakeholder engagement• Strategic… Show more Operating under the name The Content Factory, I provide corporate communication strategies and content that are designed to deliver real organisational outcomes. My services include:STRATEGY AND CHANGE COMMUNICATION(Communication that delivers business results... right when it counts).• Corporate strategy communication• Transformation and change communication• Organisational alignment• Employee, customer, partner and stakeholder engagement• Strategic narrative creation and communication• Purpose, vision, values and customer/employee value propositions• Communications counsel.CONTENT AND THOUGHT LEADERSHIP(Content that brings your organisation, ideas and performance to life).• Research papers, speech writing and articles• Briefings and presentations (e.g. customer, people, media, investor)• Corporate, strategic and financial reports• Sales and Marketing collateral (e.g. pitch decks, digital, flyers, scripts)• Corporate Citizenship (e.g. Reconciliation Action Plans, Diversity & Inclusion)• All supported by extensive research and analysis.Over the years, I have worked with organisations across many industries. These include Australian Unity, the National Broadband Network, Spotless, KPMG Australia, Bendigo Kangan Institute, St Vincent’s Health Australia, the Bureau of Meteorology, DST Systems, the Australasian Leukaemia and Lymphoma Group, Vodafone and Sensis.My approach is highly flexible and defined by your needs. I can provide ad-hoc services for teams seeking a senior resource without the ongoing expense. Alternatively, I can integrate these services into large-scale communications and management consulting engagements. Show less
  • Iabc Apac Region
    Board Member And Director, Strategic Communication (Volunteer)
    Iabc Apac Region Jul 2020 - Jun 2021
    Melbourne, Victoria, Australia
  • Bendigo Kangan Institute
    Interim Head Of Communications
    Bendigo Kangan Institute Jun 2015 - Aug 2016
    Melbourne, Australia
  • International Association Of Business Communicators Victoria
    Board Member And Co-Vp Communications (Volunteer)
    International Association Of Business Communicators Victoria Aug 2013 - Feb 2016
    Melbourne, Australia
  • Deakin University
    Sessional Lecturer (Occasional), School Of Communication And Creative Arts
    Deakin University Jul 2013 - Jul 2015
    Waurn Ponds Campus
  • Sensis
    General Manager, Corporate Affairs
    Sensis Sep 2011 - May 2012
    Melbourne, Australia
  • Sensis
    Group Manager, Corporate Positioning
    Sensis Oct 2002 - Sep 2011
  • Sputnik Agency
    Manager, Strategy & Service
    Sputnik Agency Oct 2001 - Sep 2002
  • Spike (Australia) Pty Ltd
    Research Analyst
    Spike (Australia) Pty Ltd 1998 - 2000

Wayne Aspland Skills

Speech Writing Investor Relations Copywriting Video Production Reputation Marketing Research Marketing Communications Stakeholder Engagement Corporate Reputation Business Analysis Market Analysis Strategic Planning Marketing Strategy Strategic Communications Digital Strategy Strategic Thinking Executive Support Change Communications Change Management Internal Communications Social Media Marketing Digital Marketing Online Consultancy Strategic Marketing Consultancy Creative Writing Creative Solutions Web Content Senior Management Communications Corporate Communications Online Advertising Digital Media Blogging Strategy Management Leadership Direct Marketing Online Marketing Reputation Management Business Strategy B2b Marketing Creative Direction Team Leadership Analytics Newsletters Crisis Communications Integrated Marketing Content Strategy Marketing New Business Development Public Relations

Wayne Aspland Education Details

Frequently Asked Questions about Wayne Aspland

What company does Wayne Aspland work for?

Wayne Aspland works for Ai Leaders.

What is Wayne Aspland's role at the current company?

Wayne Aspland's current role is AI enablement trainer and strategist.

What is Wayne Aspland's email address?

Wayne Aspland's email address is wa****@****.com.au

What schools did Wayne Aspland attend?

Wayne Aspland attended Deakin University, Melbourne Business School, Mt Eliza.

What are some of Wayne Aspland's interests?

Wayne Aspland has interest in Children.

What skills is Wayne Aspland known for?

Wayne Aspland has skills like Speech Writing, Investor Relations, Copywriting, Video Production, Reputation, Marketing Research, Marketing Communications, Stakeholder Engagement, Corporate Reputation, Business Analysis, Market Analysis, Strategic Planning.

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