I was associated with Petface Limited as a Managing Director, and I enable the achievement of bottom-line results by reviewing team performance and existing infrastructure for the creation of a critical project plan to effectively implement required changes, tweaks, and developments. I keep customer at the heart of company’s operating philosophy by promoting values and behaviours that contribute to the unique social and psychological environment of the organisation. I design, develop, and realise growth strategies to attain KPIs and milestones. I enforce end-to-end controls for compliance with set standards, policies, and procedures. I formulate and discuss progress reports with CEO for the decision-making process.A few key achievements in this tenure include: ~ Minimised costs and accelerated revenues by consolidating warehousing requirements to a single facility.~ Enhanced picking visibility and enabled real-time supply chain through a system data interface.~ Recognised for saving £200K annually through tactful negotiations with suppliers.~ Improved cash flow position by rolling out a credit control system and weekly payment run methodology.~ Grew sales figures through execution of a clear sales channel structure and bespoke marketing strategies.~ Mitigated potential downtime and critical system failures by producing a domain and server environment.~ Introduced a demand planning system, business intelligence tool, Office365, and Skype for Business.

I joined Mann+Hummel Filtration Technology UK Ltd in 2010 as the idea founder in the capacity of Sales & Marketing Director and later got promoted to Managing Director. I steered the start-up operation formally known as WIX Filtration Limited (European Filtration Ltd prior to name change) in a product category with established long-term competitor market dominance. I enabled competitive advantage and strengthened position in the marketplace by analysing competitors’ strengths and market dynamics, introducing disruptive marketing initiatives to create a point of difference. I encouraged employees to follow company’s customer centric values, ethos, and culture as well as executed a sales and marketing plan to drive long-term success. I crafted an operational framework to deliver an exceptional customer experience that generated repeat business and new leads. I headed sales and marketing council for the global group, realising multiple sales engagement strategies.A few key achievements in this tenure include: ~ Increased revenues from £0 to £12.5M within five years and hired 28 employees.~ Augmented sales and buying motivation by driving sales initiatives and gratification marketing model.~ Bolstered brand awareness and built customer relations through a marketing and hospitality driven model.~ Secured a sponsorship agreement with BTCC team and aligned brand with 50-year pedigree of motorsport.~ Led an operational and IT infrastructure for sales growth and innovative customer experience.~ Acknowledged for maintaining 99.2% product availability and implementing data electronic interface.~ Trained members of the staff, improving performance at individual and group levels.

In 2008, I joined Filtration Control Limited (FCL) as a European Sales Manager, and I provided strategic direction by developing a new sales channel on a commission only structure. I identified and captured new customers in Europe, North America, and Asia that significantly enhanced customer base. I harnessed astute analytical capabilities and adeptly managed sales coaching across the business.A few key achievements in this tenure include: ~ Maximised sales and profitability growth by introducing business intelligence tools.~ Grew revenues from £0 to £5M p.a. within two years and built distribution partnerships in 10 countries.~ Established 3PL contracts in four countries to align products with customer SLAs.~ Received the Queens Award for International Trade in 2012 for Filtration Control Limited.

Responsible for new business generation and account management for existing customers. We offered tailored and integrated supply chain solutions direct from factory into retail and distribution. Working on commodity groups such as Ceramics, Stationary & Print, Automotive and more. We had a consultative approach with our customers, to isolate key product and supply requirements and delivery a turn key solution to meet with their expectations. The role consisted of international travel with supplier and UK national travel with customers.

I was repsonsible for the generation of new business for the Corporate Sales division within Specialist Cars BMW. When I finished I managed a portfolio of over 75 customers generating sales in excess of £9million revenue per year