Wayne Kelley Email & Phone Number

Atlanta, Ga, Us

Burlington, Vt, Us

Burlington, Vt, Us

Helping clients leverage their HubSpot CRM while simultaneously creating processes for their sales and marketing teams to be more aligned and successful.

Kennesaw, Georgia, Us

Alpharetta, Georgia, Us

Working in the Marketing Department, I have an eclectic collection of responsibilities. I have my hands in all of our Administrative duties and Strategy development, from tracking and ordering marketing collateral (both internal and external), to maintaining our budget, to planning our marketing strategy throughout the year. Content creation is one of my most substantial responsibilities, including writing the content of all forms (blogs, social posts, case studies, email campaigns, webpages, eBooks, and anything else that comes my way). My content creation doesn't end there; I also have the privilege of being the in house photographer, videographer, graphic designer, and website/ page designer. Before any content can be made, I perform research and develop marketing plans that include email campaigns, social media posts, newsletters, PPC campaigns, SEO updates, mailers, etc. I am also tasked with planning our yearly events that include webinars, lunch &learns, and trade shows. These projects are very in-depth and have many moving parts. I utilize custom project templates that I created within ConnectWise Manage to ensure I'm on track every step of the way. Medicus IT is continuously growing, meaning I have had the privilege of participating in several acquisitions. Ensuring that our acquisitions are seamlessly transformed and updated to the Medicus IT brand. As a bonus, I also get the chance to help build and grow our company by developing Standards Operating Procedures (SOPs) that will guide new hires through the processes we use today.

Marketing/ Revenue Operations Consulting, Photography, & Graphic DesignI find it challenging but exhilarating to start a company from scratch and work hard to turn it into a viable company that I can be proud of! As Owner, I am involved in so many areas, such as developing and maintaining outstanding relationships with a diverse customer base in the creation of stunning images that capture the true emotions and atmosphere of landscapes, events, and individual subjects. I also generate and present compelling and creative ideas and present project timelines and proposed deliverables to a diverse client base, resulting in a steady stream of business and an excellent reputation. My client base grew steadily, as I always present an honest viewpoint, even if that might not have always been what people wanted to hear. I honed and grew my critical thinking abilities and became very adept at using new technology, multitasking with ease, and exercising project management skills while also adhering to high standards, quality control, and customer expectations. I also display strong social media proficiency, great photography skills, photo editing and retouching, a sophisticated eye, excellent communication skills, and a professional demeanor.

Lawrenceville, Georgia , Us

Nurse Practitioner (NP) Student Magazine was such a valuable publication catering to the Nurse Practitioner Students. In the Marketing Specialist role, I worked directly with the founder, and significantly enhanced brand recognition by elevating the quality of content across several platforms, and increased the number of social media followers/ magazine subscribers through outstanding marketing initiatives. I played a leadership role in spearheading e-marketing campaigns that ensured messaging congruency across platforms. As a result of my efforts, subscriptions soared, as did visitors across all associated social media platforms. In order to ensure the content was fresh and useful, I took charge and elevated the content creation process, bringing the production quality of the content up, adding value, and increasing followers to the magazine through expert graphic design abilities. I also led the effort to measurably increase content for new initiatives such as weekly social media posts and monthly video testimonials and prepared valuable metrics for management to aid in key decision making. I gained impressive contract negotiation skills, which resulted in a steady influx of new customers and a substantial growth of subscribers and followers. Lastly, I nurtured and maintained external and internal relationships, providing timely, accurate information on performance while communicating their requirements and needs back to the business.

Seattle, Wa, Us

Anyone who has ever worked in retail food sales/service will tell you that it is one of the toughest careers, but it is also interesting, and you learn a lot quickly. As Shift Supervisor, I provided hands-on leadership and supervision of diverse staff, including hiring and training new employees and maintaining food, beverage, and labor controls to ensure smooth operations and increased revenue. Starbucks patrons expect a pleasant visit each and every time, and I made sure that my store delivered. I maintained a high level of service and professionalism by consistently training, reviewing, and coaching a diverse team of 8 in food preparation, service, and delivery, ensuring excellent quality and delivery. I created, updated, and communicated policies, procedures, and quality standards utilizing a continuous improvement approach to ensure the high quality, cost-effective and guest-focused operation and tied the staff’s success in those areas to their next performance review. I was a strong proponent of continued training and learning. As such, I facilitated the implementation of company learning/training programs and followed up and monitored performance to ensure transfer and adherence to learned skills. I also placed orders through supply companies based on sales projections, maintaining inventory control responsibilities such as food rotation, cost measurements, and portion control. Lastly, I created and ensured a fresh, positive, and exciting environment where sanitation, flawless delivery, and product excellence, and service execution were paramount.

Atlanta, Ga, Us

I was honored to be chosen as a Marketing Specialist for such an important organization. While only there less than one year, the amount of work I did and the impact of that work were well received. In this role, I expertly applied research, analysis, and testing to develop, execute, and track marketing/business plans, strategies, proposals, campaigns, and other compelling content that successfully identified and targeted key demographics. This information, in turn, was crucial to identify areas of and/or of opportunity. To ensure we were on the right path and using the right combination of tools, I applied a/b testing to marketing campaigns. As a result, the programs and/or plans successfully uncovered the most likely perfect combination to increase content engagement and attract more patron interaction and conversions. In addition, I utilized design analysis, Adobe programs for brochures, and research methodologies to present updated and more compelling programs, brochures, and campaigns, resulting in increased visibility, interest, higher donations/sponsorships, and positive action among targeted clientele, such as increased patron visits and increase in book sales. One of the most rewarding tasks was to develop my concept for the Yolanda D. King Higher Ground Award and presented it to Dr. Bernice King to secure her support for establishing the award and presenting it at the 2017 Gala. Lastly. I expertly collaborated with diverse teams within media and communications, including TBS and NBC, to ensure the successful, on-time, and on-budget delivery of the March Madness 2017 broadcast from the King Center.