- Provides product management for the entire product line, including planning, development,implementation and control of marketing activities and elements, such as pricing, distribution andsales promotions to obtain maximum profitability.- Conducts in depth market surveys on relevant products to ensure proper product / pricepositioning.- Plans and develops market communication through product and technical literature, mediaadvertising, promotions, mail-out, telemarketing and other innovative means, continuallyimproving our market value and positions.- Develop and implement short and long term strategic marketing plans and control mechanisms toensure both the protection and improvement of the company’s market share and position throughdefensive and offensive measures.- Coordinates with the sales personnel to effectively and efficiently provide this support. Providesprofessional advice through technical expertise and value proposition hence continuallyimproving our advice competence and specialist image in the market.- Provides technical advice to the repair workshop and liaises with Hilti AG repair specialists in thesolving of any tool repair problems.- Together with the Logistic Officer ensures that optimum stock levels and product mix aremaintained to comply with the market requirements. This includes the ordering of both finishedproducts and spare parts.- To keep abreast of changing market tends so as to take the necessary actions to exploit potentialand new business possibilities related to our main business while seeking and accepting inputfrom all relevant staff for new opportunities and in development of new product or program plans.- Provides product/demo skills training for all marketing department and sales force personnel ensuring prompt distribution of all the relevant information to them.

Role:- Managing all operations from e-Commerce, digital marketing, operations, SEO, training, staff management, business development, company strategy, company positioning, market opportunity, etc.- Responsible for all execution of marketing plans and strategy to meet objective and target.- Responsible for setting company direction and growth target.- Analyse brand positioning in the market and crystallize business based on insights.- Monitor service quality through feedback system and training.- Develop and execute online promotions and new courses launches, develop new products based on trend.- Utilize e-commerce platform, online marketing campaigns to drive new customers, new leads to the business and create more awareness and drive organic and inorganic traffic through networking, backlinks, reviews, sharing, posting, social, advertising, etc.- Email, affiliate, google paid ad (SEM) to increase subscriptions and traffic.- Monitor KPI, and set new objectives to generate and grow the business.- Support all operations from website operations, marketing, sales, to training.Project achievements:- Google Ranking No.1 - Listed Online Google Ranking No.1 training company for courses relevant to industry such as Infocomm, digital media, robotics, digital marketing and business administration, etc. in less than 1 year.- Major Clientele - Conducted training with major clientele such as Malaysia Airports, Media Prima, Infineon, BASF, Popular, Western Digital, Pansar, Sime Darby, etc.- Pioneer in Professional Tertiary Courses Training Provider - We are able to create vast training subjects and content relevant to the industry in a short period of time to develop as a pioneer in professional tertiary courses training provider.

Role:- Responsible for commercial storages product line for Dexion commercial range- Responsible for developing manuals, certification and documentations for new products in Asia.- Generating market insights and opportunity for innovation and continuous improvement for products.- Responsible for product innovation process coming out with new product features according to market trend, research and feedback.Project achievements:- Generated new product insights through market research and sales feedback. Ideas which are generated are put into our innovation wish list.- Preparation for new product launch - Compactus- Completed the product technical brochure and product assembly guide to prepare for product launching.

Product Marketing Role:- Marketing leader in high profile products. Generate new product forecast and opportunity in APAC market. Developing new product according to insights/market needs.- Generating insights for new potential products, product features, product positioning, market research, product margin, product certification requirements.- Responsible for launching product information, sales pitch, configurations, technical information, sales brochure content, product catalogue content, product training presentation, etc.- Responsible for ensuring projects are meeting deadlines and target COGS with target list price meeting the Asia market demand and expectations.- Responsible for product performance, margin, sub-product launching of product lines under my portfolio- Conduct product training and prepare marketing brochures, materials, announcements, etc.- Responsible for all issues and market request for products under my scope of work.Sustainable Development Specialist Role:- Single contact person for all Asia Pacific certification requirement for all Steelcase products.- Responsible for getting major certification for Steelcase products such as BIFMA, China Ecolabel (10 circle), SCS Indoor Air Quality Certification, Australia GreenTick & BlueTick.- Represent Steelcase in Asia Pacific sustainable conference globally.- Spearheading corporate sustainability strategy in AP. implementing various key project strategies such as ecolabel, social accountability SA8000, life cycle analysis, etc. - Overlooking corporate sustainability performance, tracking and reporting according to sustainability report guidelines and GRI guidelines such as recycling, ISO 9001, ISO 14001, OHSAS 18001 in AP. - Key person in company presentation on Steelcase Sustainability Commitments and Leadership in Energy and Environmental Design (LEED) Green Building certification to internal employees (awareness and orientations) and external projects/sales/clients

Role:- Project management, Life Cycle Assessment, Corporate Sustainability, Carbon Footprint and reduction opportunities, Energy/Product/Service benchmarking, Energy Efficiency, Green Design.- Conducted training on GaBi 4 LCA- software tool for beginner and experts.- Represents Company in giving presentations, marketing appointments and the main contact person in supporting GaBi 4 software to users in South East Asia.- Liaise with PE INTERNATIONAL in Germany in building up more than 150 Life Cycle Inventory Database for SIRIM Berhad Malaysia.- Conducted Life Cycle Assessment Study for a manufacturing company and suggested possible improvements in their manufacturing process.- Assisted manufacturers on Environmental Product Declaration applications.- Assisted in writing an award winning sustainability report according to GRI- Conducted a Carbon Footprint and carbon reduction opportunities study based on WRI Green House Gas (GHG) protocol for an international media company in Malaysia.- Prepare international proposals on services offered.Project achievements:- National Life Cycle Inventory - Involved closely with SIRIM in developing more than 150 Malaysian Life Cycle Inventory (LCI) datasets for the National Life Cycle Assessment (LCA) Database system - Life Cycle Assessment for Fiber-cement and Resources Efficiency Opportunity - Conducted a Life Cycle Assessment (LCA) for an international building material exporting company as a baseline study to identify their product’s environmental impacts with the opportunity to identify resources efficiency as well as Environmental Product Declaration (EPD) application.- Carbon footprint study for Kuala Lumpur International Airport (KLIA) - Completed a carbon Footprint study on Kuala Lumpur International Airport (KLIA) which covers Scope 1, Scope 2 and Scope 3 in their calculation.