I developed and implemented B2B marketing strategies and tactical communication campaigns for global businesses operating in a variety of markets including packaging, sustainability executive search and tech. These activities drew on my in-depth expertise of a variety of marketing disciplines including copywriting, PR, advertising, digital marketing and social media marketing . My main achievements in this role include successfully managing global PR for a $multi-billion, Fortune 500, US corporation. This entailed collaborating effectively with client contacts and other key stakeholders across multiple regions and timezones as well as tailoring content to a diverse range of target audiences.

I joined North Yorkshire Police to fulfil a lifelong ambition of being a police officer and to satisfy a desire to make an enhanced contribution to society. My four and half years as a frontline response officer enabled me to step outside of my career comfort zone and served as a period of accelerated personal and professional development. It massively increased my self confidence, resilience and my empathy as well as my ability to handle conflict and aggression. As a response officer, I would be dispatched as the first responder to a variety of crimes, emergencies and critical incidents. This could range from theft, burglaries and serious assaults to missing persons, road traffic collisions (including fatals) and sudden deaths.My achievements during this element of my career include being awarded a Chief Constable’s commendation for my contribution in securing charges against the perpetrator in a distressing and complex case involving child victims. In addition, I played a vital role in investigating a murder working as part of the force’s specialist and elite major investigations team.

Leading a multi-disciplinary team which included graphic designers, artworkers and web developers, I ensured the highest levels of quality, effectiveness and originality across the creative output of this B2B marketing agency. Working on behalf of clients in the insurance, banking, tech and other industries, including Alliance & Leicester, Girobank and O2, I ensured the delivery of collateral and communications materials such as advertising, direct mail, sales literature, packaging, websites, email marketing campaigns and other digital marketing assets. I also answered all of the agency’s copywriting requirements.During my time in this role, I helped to ensure multiple award wins. This included best use of copywriting, best creative campaign, best direct mail and agency partner of the year.

I joined SLG Marketing as the company’s first ever in-house copywriter. Working for this specialist B2B marketing agency, I used my creative and copywriting skills to develop concepts and engaging content for use across internal and external communications. This included websites, brochures, direct mail, press, radio and out of home advertising, technical guides. email marketing and videos.I supported the success of clients operating across a range of industries including the built environment, process engineering, chemical production cand infrastructure. The specific clients included BASF, Siemens, Marshalls and Simon Carves.

My time at TCS was nothing short of incredible and will always remain a career highlight. This multi-award-winning, highly creative agency with offices in London, Manchester and Bristol specialised in people marketing / employee communications and very much practised what it preached. It was the first agency in the UK to secure Investors in People status and helped me to understand just how potent the effects can be of working for a business where staff feel genuinely empowered, valued and engaged.Working as part of a creative team with different art director partners, I delivered both internal and external communications, developing both the creative execution and meeting any subsequent copywriting requirements. The specific deliverables included press, radio and outdoor advertising, brochures, literature such as staff handbooks and training guides, presentations, web and intranet sites, internal newsletters and much more. This work was for high profile clients such as O2, adidas, ASDA, BUPA and frequently entailed demonstrating creativity whilst adhering to brand and tone of voice guidelines.My key achievements in this role include acting as the creative lead within a multi-disciplinary team tasked with pitching for £multi-million accounts; running copywriting workshops for client service colleagues and client personnel, enabling them to upskill, expand their expertise and increase their confidence; recruiting and mentoring additional copywriters; and adding to my award winning track record with an award for best recruitment ad on behalf of ASDA.

Working as one half of a creative team with different art director partners, I helped to produce internal and external communications, developing both the necessary creative concepts and meeting any copywriting requirements. Working to set deadlines, budgets and briefs, I was instrumental in creating a range of deliverables from press, radio and out-of-home advertising campaigns to brochures, employee communications and digital collateral. This role gave me experience of a number of market and industry sectors such as financial services, pharmaceuticals / life sciences, engineering, automotive, IT and defence working on behalf of clients including Coca-Cola Schweppes, Microsoft, Bentley, Rolls Royce and GlaxoSmithKline.