Developing and executing both the long-term digital strategies to ensure flawless delivery of day-to-day shopping experiences in the DJ, Music Production, Pro Audio, Musical Instrument, and Consumer Electronics spaces. Managing the customer acquisition and retention strategies, and day-to-day execution management of paid, earned and owned digital channels: • Paid Search – including brand and non-brand text ads and shopping campaigns • eCommerce Shopping Channels / Comparison Shopping Engines • Affiliate Marketing • Display – including core display and paid social media (Facebook, Pinterest, Instagram, etc.) • Organic and SEO • Social Media and Content Marketing • ePublic Relations• Consumer Insights, Digital & eCommerce Performance Analytics Akai Professional, Alesis, Alto Professional, Denon DJ, Denon Professional, ION Audio, Marantz Professional, M-Audio, MixMeister, Rane, Numark and Sonivox.

Responsible for the strategic planning and tactical execution of digital marketing initiatives that support eCommerce, retail traffic, branding and revenue goals. Leading innovation and advancement of the overall digital marketing agenda through the development and execution of a multi-year roadmap Driving increased adoption of cross-channel attribution solution to accelerate improvements in overall marketing efficiency and customer acquisition Driving the execution of omni-channel, personalized programs targeted to specific consumer segments Leveraging our omni-channel attribution solution to optimize overall media spend (both the direct digital spend and our offline spend)Development of a world-class marketing technology stackDevelopment and strategic execution of inventory and pick path & fulfillment, and shipping P&L strategy -- Fill Rate, Shipping Weight and Margin Contribution Development of merchandising strategy to drive basket growth -- AOV/MOV Development and execution of A/B and multi-variant testing plans; Pricing, UXD, On-site promotions, Merchandising, Consumer messagingOverseeing the vision, strategy, tactics and day-to-day management of our online marketing channels focused on driving both online and retail activity: • Paid Search – including brand and non-brand text ads and shopping campaigns • eCommerce Shopping Channels / Comparison Shopping Engines • Affiliate Marketing • Display – including core display and paid social media (Facebook, Pinterest, Instagram, etc.) • Organic and SEO • Social Media and Content Marketing • ePublic Relations• Consumer Insights, Digital & eCommerce Performance Analytics • Testing and Optimization

Developed and managed the digital marketing strategy to drive brand and product awareness for the Auto and Home business lines.Developed and managed the digital marketing strategy to traffic to the Auto and home online quoting app - Paid search, display, paid social, SEO.Collaborated with the email marketing team to develop the CRM strategy to cross sell other insurance product lines and grow the CLTV.Developed the A/B testing and conversion optimization plan to improve the application conversion rate. Developed the digital analytics strategy to monitor digital marketing performance insights. Established KPIs and scorecards for product transactions driven by display, mobile, social media and email campaigns. Collaborated with business partners on digital product and campaign optimization initiatives.

Developed the DTC digital marketing strategies to drive brand awareness and grocery store sales for the Blue Marble Brands and Alberts Organics - Paid search, paid social, display, and retargeting. Developed and managed the B2B marketing strategies to drive brand awareness and product awareness and grocery store orders for Blue Marble Brands and Alberts Organics leveraging digital signage. Developed the digital analytics roadmap to support marketing campaign optimization, conversion funnels, audience segmentation and channel attribution. Leveraged big data for campaign channel and landing page and optimization tactics. Managed campaign and conversion funnels optimization projects.

Developed and managed integrated digital banding (Search, E-mail, Promo Codes and Product Feeds) leading CPG brands to deliver customer acquisition, store traffic, e-commerce and, brick & mortar revenue goals. Collaborated client-side business and branding teams to development and execute strategies and plans to maximize ROI and ROAS.Managed client services activities. Managed analytics and conversion optimization roadmap.

Lead digital brand marketing, ecommerce and digital business operations top tier domestic brand. Managed digital strategy (brand, growth and ecommerce) with a focus on creating content and analyzing the return on advertising spends across a variety of channels. Managed a cross functional team (Media Services, Consumer Insights, Creative Services and Business Operations) to deliver campaign strategies to achieve sales and brand objectives Managed e-commerce and retail strategy (merchandising, promotions, media and product testing) Managed advertising and digital development agencies.

Managed e-commerce and brand go-to-market strategies for niche subculture online lifestyle portal during start-up phase. Collaborated with marketing management and cross-functional teams to drive initial brand / product awareness and revenue. • Display Media • Affiliate Marketing • Cooperative Marketing • Catalog Direct Marketing • Social Media 1.0 • Product Development

Support the account team to drive premium, national, regional, local, tour and college press for marquee artists.Responsible for pitching and generating college press and tour reviews.