Wayne Macaluso Email & Phone Number

Baton Rouge, Louisiana, United States

After 30 years of building revenues and managing sales teams, it was time to put my company development and marketing experiences to work directly with customers to build their brands and increase market share. Vivid Ink provides the full array of print communications products and services to help our clients stand out. Products include wide format printing, offset and digital printing, corporate apparel, advertising specialties and much more....

Baton Rouge, Louisiana

Manage Local Sales Teams and Corporate Marketing for one of the most advanced print communication firms in the Southeast.

Baton Rouge, La

Actively led B2B sales team and business development initiatives for the technology services division of a top 100 accounting and consulting firm with sales team management and training, lead generation programs, growth strategies, channel development, partner alliances, contract negotiations, client services and effective use of CRM. • Formulated and implemented annual sales and marketing plans for a statewide sales team.• Managed a portfolio of 200+ new and existing B2B clients by coordinating the team of sales and engineering staffs• Designed and launched sales lead development programs utilizing various social media, email, and other channels. • Achieved positive outcomes from complex negotiations with international tech manufacturers and software companies such as Cisco, HPE, Aruba, Pure Storage, VMware, Checkpoint Software and Juniper Networks.• Designed training programs for theTechnology Sales Team and implemented new compensation plan to retain talent.

Baton Rouge, La

Led overall operations for premier provider of OEM computers and audio/visual products in K-12 education in the LA market, inclusive of expansion plans to facilitate growth in the MS region, marketing strategies, customer service and CRM.• Championed development of effective strategic plan that cut expenses by 11.9% to “right size” the company to existing and projected revenues while not detracting from quality of service delivery.• Led successful transition from an outdated business process management tool to MS Dynamics Great Plains ERP system.• Created strategic partnerships with an array of suppliers and tech manufacturers to drive quality and reduce expense.

Metairie, La And Mobile, Al

Performed as Regional Director with deliverables to exceed B2B revenue growth targets in highly competitive markets in the Gulf Coast States of LA, MS, AL and the FL Panhandle.• Spearheaded initiatives to develop and implement an aggressive Hurricane Katrina Recovery Plan that expedited telephony and internet service to 95%+ of customer-base in <90 days from disaster.• Led efforts to create innovative strategic plans that realized 109.5% of revenue goal with net profit of 113%.• Managed a B2B Sales and Service team of 12+ personnel in 2 regional offices.

Gonzales, La

Developed and managed multi-channel sales and service operation throughout the EATEL expanded footprint in southern Louisiana and Mississippi. Managed all senior management responsibilities for sales and service functions for wired and wireless products, customer premise equipment, and a directory publishing subsidiary.• Designed, implemented and managed plans for market expansion in southern Louisiana and Mississippi which included 4 new business sales offices and 14 new cellular retail locations. • Managed a B2B direct sales team of over 40 personnel and 14 cellular retail showrooms.• Achieved annualized business churn of less than .7 percent. • Achieved goal of placing at least 1 EATEL product in over 50% of the BR Business Report Top 100 Companies

Baton Rouge, Louisiana, United States

Local Wireless Carrier

Bachelor Of Science, Business Administration

Activities and Societies: Pi Kappa Alpha Fraternity, Army ROTC

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