Wayne Madden Email and Phone Number
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I am a marketing strategist, working with B2B sales and marketing organizations to maximize results from their marketing strategy, messaging content, marketing tactics and direct and channel sales activities. I help companies align marketing, lead generation, lead nurturing and qualification, and sales enablement to convert prospects into customers.As a marketing strategist with GrowthPoint, we utilize our narrow and deep focus in the industrial manufacturing and power utility markets to partner with clients in delivering measurable results and shared success for marketing sales/tactics and sales performance. We deliver services that leverage technology to identify, nurture, and qualify leads so that you don’t have to invest in technology and the expertise and resources to manage that technology yourself. We augment your own skills, expertise, and hours where you have gaps so that you can get to your goals more quickly and efficiently.As a coach for CEOs/owners of small to medium size businesses, I bring a specific focus to marketing, sales and healthy business growth. Before you, as an owner or CEO, sign off on contracts with marketing and/or sales development firms offering the latest technologies and promises, I will work with you to clearly define your goals, your go-to-market plan (including a marketing and sales strategy and plan), and the metrics you can use to hold internal and external providers accountable. With over 20 years of experience in the media and technology industries, I have led organizations from one dollar (startups) to $20M. I’ve held a combination of marketing and sales leadership roles and genuinely believe that marketing is one of the top challenges facing small business owners today. I weave marketing strategy and expertise into each of my coaching engagements, with an eye toward crafting customer-focused messaging that will help businesses to attract their ideal customers and continue to grow.
Growthpoint: B2B Sales & Marketing Growth Services
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Marketing Strategist | Demand Generation Strategist | Sales Enablement StrategistGrowthpoint: B2B Sales & Marketing Growth Services Mar 2014 - PresentClarkston, Michigan, UsWorking with business-to-business marketers and sales leaders to maximize their success utilizing - ✓ On-demand marketing services to augment your time, resources and expertise ✓ Sales lead nurturing and qualification services (direct and indirect channel engagement) ✓ Sales enablement services (tools and services that elevate sales success)
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Ceo/Founder | Fractional Cmo Services | Marketing Services | Growth ConsultantMadden Business Development Mar 2013 - PresentWe offer measurable marketing services for business owners ready to invest in sustainable growth. MBD provides a variety of marketing services including:• Fractional CMO servcies• Go-to-Market Strategy/Plan Audit to identify gaps and opportunities• Marketing audits (full transparency on your current ROI on marketing dollars spent)• Marketing strategy/planning services (to identify marketing options that provide best ROI• Messaging – value proposition workshops and services• Content mapping – identify gaps in buyer journey content you offer to engage prospects• Marketing-Sales alignment workshop, audit and recommendations -
Ceo & Executive Advisory Group Facilitator | Executive Coach | Entrepreneur CoachVistage Worldwide, Inc. May 2014 - Oct 2018San Diego, California, UsWHAT WE DO: I lead and facilitate advisory peer groups for entrepreneur / business owners that have a strong desire to improve themselves and become strong, effective leaders in order to significantly improve their businesses. HOW WE DO IT: I invite entrepreneur/business owners to join a Vistage private advisory board that consists of other entrepreneur/business owners that are also on this same journey to becoming the best CEO possible. Members of these invitation only groups have access to key resources, such as expert coaching, trainers and speakers, that are difficult to find within their own organizations or trade organizations. These resources help business leaders make smarter decisions, get better results in their own business, and become better people and leaders. -
Vp, Sales Development | Sales Leadership Development | Sales Culture DevelopmentPenton Media Sep 2011 - Feb 2013New York, Ny, UsResponsible for four key areas of sales including sales culture, customer management, talent development, and sales operations.Key accomplishments included creating and reinforcing a new sales culture through community building and collaboration, creating diverse sales training opportunities both in formal and informal training to share best practices and transfer new skills, leading and directing CRM (Salesforce.com) deployment, adoption, and improvements, developing the first company-wide "key account" strategy and planning process, and developing key account segmentation information for market and individual sales territory/performance analysis. -
Vp, Market Leader | Sales Management | Content Management | Marketing | Digital MediaPenton Media Feb 2009 - Feb 2013New York, Ny, UsI was assigned the full Market Leader to provide executive leadership across the Digital Media & Communications Market. This market (P&L accountability for $20M in revenues) included eight media brands in four distinct and yet connected markets (Broadcast, Professional Video, Professional Audio, Communications)
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Vp, Group Publisher | Sales Management | Content Management | Marketing | Digital MediaPenton Media Jun 2007 - Feb 2009New York, Ny, UsI was promoted to lead additional B2B industry brands that now included six brands in four markets (Technology, Telecommunications, Professional Audio, & Professional Video). I was given full P&L responsibility ($13M) and provided the daily leadership for sales, marketing, editorial, and production across print and digital media.
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Group Publisher | Sales Management | Content Management | Marketing | Digital MediaPenton Media Oct 1995 - Jun 2007New York, Ny, UsResponsible for the revenue growth, leadership, and nurturing of an industry leading technical trade publication, its online properties, and a technology book division, with full P&L accountability ($10M) and management of all division team members, including direct sales team management.Launched numerous new digital products as the internet exploded, including the company's first email newsletter, a new membership based web community (paid), a successful eLearning paid classroom model, and a well received and profitable webinar business. Developed and/or nurtured international publishing partners in Germany, Italy, Spain, The Netherlands, Poland, Japan, Mexico, and France.
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Sr. Technical Editor | Content Adviser | Speaker | Technical AuthorPenton Media Dec 1990 - Oct 1995New York, Ny, UsAs Senior Technical Editor, I provided technical and strategic viewpoints for editorial strategy and content, mentored new authors, assisted with new media product planning, reviewed article and book submissions, and represented the publication and brand at numerous events as a speaker and/or moderator.
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Director | Board Of Directors | President | Executive Vice President | VolunteerCommon (Volunteer) 1990 - Jul 2011I was a member/volunteer in the COMMON technology user group organization for over 20+ years and served in numerous capacities as: ☑ President ☑ Executive Vice President ☑ Board Adviser to Conference Education Committee ☑ Conference and regional event speaker ☑ Volunteer (various committees and services)
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Technical Author | Book Author | Speaker | Technical ConsultantWayne Madden, Sole Proprietor Dec 1990 - Oct 1995As a technology consultant, author, and speaker☛ I authored and continually updated (editions) three technology-related books that were actively sold for over 10 years (topics were software development and system and network security)☛ I authored hundred of technology articles published in print and online globally☛ I was a frequent speaker at technology user groups in North America and Europe☛ I served as a keynote speaker at technology conferences in North America, Europe, and Africa☛ I provided product development and technology consulting for major software developers including IBM, Progress, Cognos, Hardis, Informix, etal.Topics included: technology future trends, systems and network security, database administration, performance management, virtualization, operations, systems programming, application development, professional development, etal.
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Co-Founder | Branch Manager | Industry Sales Consultant | Technology ConsultantDcs, Inc. Jul 1989 - Dec 1990With a partner, I co-founded a new IBM Reseller/Business Partner organization to target manufacturing, government, higher education, hospitality and entertainment, and telecommunication prospects.DCS Orlando offered IBM hardware and related IBM and partner solutions on AS/400 and RISC/6000 platforms. I also lead a technical consulting team that provided a variety of systems, network, and application development consulting services to major hospitality, banking, and manufacturing customers in the central Florida area.I secured 3 IBM agent partner territories, hired sales and technical consulting staffing, and led the team to create a $2M revenue stream in the first 18 months.
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Systems & Programming Manager | Lead Business Application Developer | Network & Security SpecialistMartin Sprocket & Gear May 1988 - Jul 1989Arlington, Tx, UsAs the systems & programming manager, I was accountable for design and creation and/or purchase, as well as maintenance and improvement of all hardware and software required for manufacturing, sales, distribution, inventory management, and financials for HQ and 25 branch locations. -
Systems & Programming Manager | Database & Security Administrator | Business Application DevelopmentPritchard & Abbott, Inc. Aug 1982 - May 1988Fort Worth, Tx, UsWorking as a business application development specialist and manager, I served as the primary architect and software developer for online software services over private networks (private network software as a solution) for over 100+ Texas counties and local taxing entities and contract assessors to assess Real Estate and Oil & Gas property taxes and collect those taxes.I managed a full team of developers and system administrators to install, maintain, and customize solutions for each entity as needed across various hardware platforms, operating systems, databases, and programming languages including Univac 90/40, System/38, System/36, AS/400, Tip, CPF, OS/400, SCPF, MS-DOS, Windows, RPGII, RPGIII, COBOL, BASIC, PL/I, DB2, and DBASE.
Wayne Madden Skills
Frequently Asked Questions about Wayne Madden
What company does Wayne Madden work for?
Wayne Madden works for Growthpoint: B2b Sales & Marketing Growth Services
What is Wayne Madden's role at the current company?
Wayne Madden's current role is Marketing Strategist | Fractional CMO I | CEO/Executive Coach | Certified HUBSPOT Technology Partner.
What is Wayne Madden's email address?
Wayne Madden's email address is wa****@****air.com
What is Wayne Madden's direct phone number?
Wayne Madden's direct phone number is +191334*****
What skills is Wayne Madden known for?
Wayne Madden has skills like Strategy, Digital Media, Publishing, Lead Generation, Digital Marketing, Marketing Strategy, B2b, Content Management, Management, Crm, Integrated Marketing, Salesforce.com.
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