Wayne Crane Email & Phone Number

Fort Myers, Fl, Us

United States

Now Retired

Unites States

Holding company, consumer asset acquisition, consumer loan servicing and home improvement finance company.

Senior level management in NBD and Marketing for Commercial Lending rediscount division.Created the Business Development Unit for SFSC division of the bank that provides rediscount lines of credit to businesses for consumer lending transactions. Designed and implemented the creative and strategic sales and marketing plan that included advancing into new markets for the bank. Doubled the size of the loan portfolio in two years. Maintained consistent yields from Prime plus 1% - Prime plus 4%, while enhancing credit quality and mitigating risk exposure. Assisted in the creation of improved underwriting guidelines and analysis of new credits to include advanced static pool analysis. Provided guidance in overall portfolio management to ensure retention of present clientele. Also provided clients with marketing expertise, and bulk sales leads to generate additions to their portfolios. Worked with senior management on the design and implementation of client consulting program and client retention plan. Executive member of SMART team of bank business development personnel to cross sell bank products and initiatives.

Senior member of Executive Committee responsible for all Business Development and Marketing of niche market Consumer Financial Services Organization. Management of strategic planning and implementation of new business development and marketing programs. Member of the Executive Management Committee whose responsibility was the management of the company in all aspects including: financial, credit standards, risk management, Information Technology, New Markets. Member of the Bank Relations Group that managed the relationships with institutional investors and financial partners. Established Corporate Programs with strategic partners in both the vendor segment of the marketplace and the financing segment, including partnerships with Household International, Beneficial, and MBNA. Established an aggressive marketing program that included a “New Image Marketing Campaign,” new logo design, corporate vision statement, and trademark, colors, and WEB design. Implementation of an automated credit model, then considered the most sophisticated of its kind in the country. Orchestrated increased financed receivable volume from $12 million in 1998, to over $130 million in year 2000. Increased profits from $300,000 per annum to over $5 million per year. Conducted extensive market research exploring potential additional and emerging markets. Orchestrated strategy into new markets allowing greater diversity, and limiting market risk in the portfolio. Improved corporate marketing in numerous areas including telemarketing, personal visits, promotional items, and print advertising. Greatly enhanced product awareness and brand name recognition.

Responsible for North Metro area commercial lending to businesses with greater than $5 million per year in revenues. Leader in increased loan portfolio activity and new corporate accounts two years in a row, 1987 and 1988. Responsible for a total commercial portfolio exceeding $50 million in loans outstanding. Assisted in implementing the first “New Business Development” sales programs for the bank. Designed, recruited and implemented the program. Increased commercial portfolio from $8 million to $50 million in four years, while maintaining losses of less than 1.5%.