Wayne M. Kramer Email & Phone Number

Chicago, Illinois, United States

Primary data science consultant for BBDO Chicago and New York. Work with client teams to create solutions that shape the strategic direction of client’s marketing plans through data-driven insights. Collaborate with other data scientists to build new utilities, improve methodologies, and characterize a wide variety of datasets. Use machine learning and statistical modeling for audience segmentation/extension. Develop and contribute tools that process, visualize, and analyze data to share across the organization. Taught seminar to NA/EMEA data science and marketing science teams on Multi-Dimensional Scaling as a tool for analyzing consumer cross purchase affinities.

Chicago, Il

Provide cross team and division leadership in the deployment and effective use of the analytical technology stack. Define, prioritize, and implement analytic objectives for enterprise in conjunction with Worldwide CIO and business leaders. Enterprise product owner of Tableau and Alteryx providing subject matter expertise on licensing, architecture, methods for data automation, visualization, and advanced analytical methodologies. Implementation of best-in-class solutions to business processes utilizing API connections to machine data, semi-structured partner data, on premises or cloud data sources, and local Excel files. Projects focused on migrating to cloud and serverless implementations where possible.

Chicago, Il

Manage IT operations for Omnicom Media Group and its subsidiaries in the Midwest region in 6 locations with over 800 end users. Reverse engineered commercial Helpdesk database to extract key business metrics in support of outsourced level one call center SLAs and internal performance metrics. Supervised 6 direct reports and up to 6 freelancers.

Responsible for the end user technology needs of the Midwest locations of Omnicom Media Group and its subsidiaries. Supervised 4 FTE and up to 3 freelancers. Full life cycle supported technologies include, but are not limited to, Microsoft XP, Win7, Office 2007, 2010, Altiris IT management suite, HP hardware, Cisco networking and VoIP, Polycom telepresence, Adobe Connect, Blackberries and iPhones. Special project have included IT support for worldwide management conferences, office builds and moves, full lifecycle technology lead on SharePoint 2007 deployment. Recent projects include co-lead on SharePoint 2010 migration, Identified need, conceptualized and singlehandedly implemented SSRS based IT performance metrics reporting against ticket information. Metrics included totals and trending on ticket modifications, open, time to close and total close counts. Reports created include comparing individuals, cohorts, regions and executive summary.

Responsible for the end user technology needs of the four Midwest locations of OMD. Support Lead for 180-260 employees in three offices.

Support Lead for 40-90 employees. Provided all support for a fast paced, dynamic web development arm of a large advertising agency. Technology focused on web design and interactive campaign execution.

Learned the business criticality of technology in an electronic trading environment.Provided level one support for proprietary trading suite that integrated real-time and historical energy price data. Clients ranged from large scale industrial buyers to individual traders.

Master Of Science, Artificial Intelligence

Master Of Science, Predictive Analytics, 3.89 Gpa

Articulate analytics as a core strategy Transform data into actionable insights Develop statistically sound and robust analytic solutions.

Bs, Information Technology

Summa Cum Laude

Ai Programming With Python Nanodegree

Learn the essential foundations of AI: the programming tools (Python, NumPy, PyTorch), the math (linear algebra), and the key techniques.