As the Social Selling and Digital Branding Expert in the HUBB community, I work with business owners to support them in developing valuable and enduring business relationships with new and existing clients, helping them to grow their revenue and income.Humans United By Business (HUBB Sydney) is a community of mid-size businesses that gathers around the format of chair led peer-to-peer forums and provides business owners with peer support, professional development opportunities and a pathway to achieving their strategic business objectives.

MySocial.ai is a platform that helps everyone increase their reach and influence online using their professional social media. We are bringing the best of social selling practice that is only usually affordable by large organisations and giving it to everyone.

We assist businesses with:* Integrated creative strategy & asset development* Digital marketing planning and execution - i.e. briefing, research, persona development, creative, media planning, execution & reporting* Business & brand strategy + Go to Market * Social selling and employee enablement.

I lead the digital marketing function for Australia across all segments and businesses. Key areas of focus includes all MSAU web properties, content, social outreach & social selling and paid media.

In my role as Director of Digital, I lead the digital function with DWA ANZ and am the client lead for Cisco. I have a team of 4 specialists (programmatic, social, data & client service) and am responsible for developing and deployment digital media strategy across the portfolio. Key achievements:* Launched world first SMB focussed marketplace for Cisco (first market to do so)* On boarded account, developed strategy and deployed first within 10 days of handover

As the lead across media and creative for Optus Prepaid (mobile and broadband), I was responsible for the development and implementation of integrated comms strategy, budget management, coordination of internal and external partners and leading a team of 4. This includes direct responsibility for ATL and indirect for all other channels. Prepaid works cross-function, with direct lines of reporting into both Prepaid Product Marketing and Brand & Communications.Made redundant due to organisational restructure in August 2017.

Mindbox is a full service digital media and marketing consultancy. We take a channel and technology agnostic view of marketing planning for our clients, developing marketing and media solutions that drive yield (ROI) with analytics and transparency at the heart of everything we do. I oversee all operational aspects of the business, including day-to-day client management and growth, staff leadership, recruitment & development, resourcing, invoicing and P&L management. Additionally, I support our team and clients with integrated media and digital planning, workshops/training, go-to-market strategy, communications planning, creative project management, investment and project execution.Digital media channels managed on a daily basis includes search (paid & organic), display (programmatic & direct), affiliates, social, mobile, video and strategy consultancy. Current clients include Charles Sturt University, Tokio Marine, Air Canada, Ella Baché, FP Markets, Teachers Health Fund, Fossil, PeoplePlan and Study Group.

Leading a team of 4 direct reports, I am responsible for driving strategic development and implementation of digital marketing strategies across our client portfolio. Key clients include Hyundai and Kia, as well as a range of tier 2 and 3 clients across automotive, FMCG and not for profit. Key channels include performance media (paid search, YouTube, Google Display Network and affiliates) SEO (onsite planning, optimisation, analytics and content) and up until end of 2013, social media (community management, creative strategy & media buying).

Worked with 2 agencies - M&C Saatchi & Holler. Key clients included CommBank and Reckitt Benckiser (Dettol, Vanish, Air Wick, Clearasil and Veet). Full ownership of clients, strategic planning, client management and campaign implementation across all digital channels including paid display, complex and simple web builds, social and mobile.

As a hybrid role of Account Director and Planner (Account Planner), I was responsible for the day-to-day management and ownership of the client relationship for Apple, Baileys & Western Union. Lead a team of 3 developers for the Apple account and was responsible for bedding in and managing the client after winning the account.In addition, as part of the planning portion of the role, I was responsible for strategy development, ongoing reporting and community planning. Achievements included growing Baileys fan base from 80k fans to over 131k, development and implementation of the first social strategy for Western Union Australia (first formal strategy globally) and successful set up of Apple team resulting in successful client agency relationship review at 6 month mark.Left position due to being made redundant in April 2012.

Working on the St.George account in a 360 capacity. Worked across Business (Small Business Bank & Corporate Business Bank), Mass (existing customers (consumers)) and Westpac Equities. Lead the re-establishment and rapid growth of the Equities account after significant initial difficulties in bedding in the client. Won Bronze ADMA for Margin Lending TTL campaign which also resulted in significant sales increase beyond initial sale period.Spent 2 years working on the Telstra account in Telstra Business, Enterprise and Government, Consumer and Country Wide across Below the line and above the line channels. In October 2009, I was asked to work on the St.George Bank account as part of the foundation team after the account was won by Ogilvy. This was in a 360 capacity with a significant slant to digital.

Reporting to the Marketing Segment Manager for Tax & Regulatory, the primary role of this position is to develop and implement the marketing communication plans for the Account and Tax segments of the Thomson Tax & Regulatory market. Successfully delivered the 2008 Tax Annuals campaign on-time and on budget. Conducted highly successful Annuals iPod giveaway resulting in a significant increase of revenue on same period last year. Consistently delivered Tax & Accounting Insights DM email early on a fortnightly basis.

Working in a team of 8 consultants, responsible for prospecting for clients, marketing activities, account management and end to end recruitment processes. Deals with employment packages of $35 000 - $110 000.Consistently achieved high levels of positive feedback from both clients and candidates. Consistently received repeat business from clients. Introduced candidate acquisition campaign with Drake Open late.

Consistently met and exceeded call targets. Operated with very limited input from supervisors in decision making and day-to-day operations. Contributed to the largest expansion seen to date of the Homescan Panel from 5000 to 10000 members.

Consistently met and exceeded weekly personal sales targets. Worked in a semi-managerial position with customer service and sales.