Wayne Ostrander Email & Phone Number

Sales development focusing on agriculture market

US Oil Field sales

Edmonton, Ab, Ca

Edmonton, Ab, Ca

Factory rep for California, Oregon, Washington, Nevada, Arizona, Idaho, Utah, Montana, Wyoming, New Mexico, Alaska, British Columbia, Alberta, Saskatchawan, Manitoba.

As a member of the launch team, lead sales and marketing directives for a trailer dealership that specializes in providing wind energy transportation for Class 8 commercial trailers. Sets the sales strategy for building new sales and marketing campaigns targeting trailer owner-operators as well as multi-national corporations. Responsible for growing revenue in the first full year of business.Consults with three (3) leading manufacturers on trailer designs for wind energy transportation. Serving in the role of the dealer's F & I Director, consults with finance companies to set residual values on equipment. Assists new carriers in selection of equipment and finance solutions.Acts as the company's expert on GE Trailer Fleet Services (TFS), the conglomerate's arm that focuses on offering equipment and financial solutions. Collaborated with staff members from (TFS) in the development of wind energy solutions for trucking companies. Maintains inventory control over trailer stock, parts and accessories. Controls all purchasing decisions in accordance to sales of trailers, parts and service agreements. Manages the company's annual advertising budget of $36,000. Frames the company's strategic plan for generating new sales leads at trade events. Working with outside vendor(integrated new CRM technology into the existing technology platform.Manages a staff of three (3) sales executives.

Relocated to Texas with an opportunity to resurrect a dormant sales function, with management's support to increase open deck fleet equipment.Increased sales of open deck equipment by a factor of 15x (two (2) units/month to 30 units/month over the course of one (1) year, resulting in sales growth to $3.25M.) Teamed with the store's general manager to introduce a new product lines (Fontaine and Trail King) of open deck equipment. Held training seminars to educate staff on the new product lines and accessories. Utilized print and industry contacts as well as direct response marketing techniques, to boost new qualified leads.

Worked in tandem with the dealership management team to build the local franchise of Fontaine trailers into a key regional dealership, growing the franchise from a bottom 50 dealer to recognition as a Top 10 dealer in 2006.By establishing key local relationships, improving direct marketing and onsite customer service, expanded local market share and subsequent revenues from $2.4M in 2004 to $6.25M in 2006.Provided both new sales customers and the existing client base with 1:1 customer service concerning the purchase of new trailers as well as maintenance concerns on existing products. Routinely followed up with clients to ensure satisfaction.In close collaboration with the dealer's parts and service department, integrated new marketing programs as a means of generating new sales leads and fostering customer retention programs.Managed a direct marketing budget of $24K, utilizing print and internet resources. Brought dealership from a bottom 50 dealer to a top 10 for Fontaine Trailer in 2006. (continued on page 2)Wayne Ostrander - page 2

the business operations of a flat-bed trucking service which started as a one-truck delivery service, growing the business to a fleet of three (3) trucks that served as a general freight hauler for companies in the southeastern US. Negotiated contracts terms and conditions for all short and long term freight transportation services.Managed all logistics pertaining to each job, including scheduling of drivers, dispatching and coordination of delivery and pick-up times.Ensured compliance with federal regulations regarding fuel taxes, weigh stations, permits and documentation of loads.

Responsible for servicing fleet accounts with trucks for a regional truck shop.

Arlington, Virginia, Us

Served for four (4) years, achieving the rank of E-4. Last served in the position of Tank Commander.

Education record

Auto / Diesel Technology