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Engaging leader and qualified ACCA Accountant, with a track record of achieving results within major brands and within smaller entrepreneurial organisations. Strong leadership skills, developed in a number of roles and the ability to develop high performing teams focused on achieving business goals in a creative, fun and innovative manner. Experienced in developing strong partnerships and relationships inside and outside the organisation which enhance business performance. Experience in leading Finance, Operations, business transformation projects, Commercial Planning, Yield & Revenue Management teams,Business strategy, Contracting and Product Development, digital marketing and Sales strategies.I led the development of the aviation strategy for the Virgin Holidays business , playing a key role in the development of Virgin Atlantic's leisure flying strategy and creating strong airline partner relationships across a range of scheduled carriers, a key enabler of the business achieving its growth targets over 10 years. I led commercial due diligence on business acquisitions developing the product range into Escorted Touring & Cruise markets as well as creating new products organically including the Implementation of Virgin Atlantic’s component based car hire & hotel products both in UK & across all major overseas markets, and implementing product differentiation within the Virgin Holidays business to grow the business in established and emerging markets.At Teletext Holidays I carried out extensive business restructuring following the acquisition of the brand by Truly Travel, led the digital transformation of the business and developed the outsourcing model. High focus on digital marketing and e-commerce strategy.
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Managing DirectorRamble Worldwide Sep 2024 - PresentWelwyn Garden City, Hertfordshire, Gb -
Chief Operating OfficerEfr Travel Group Mar 2021 - Aug 2024Bushey Heath, Herts, GbResponsible for the leadership of the business across both Corporate and Leisure Travel Brands.Growth Strategy and Vision Post-COVID:Crafted a robust growth strategy for post-COVID recovery.Established a clear vision and mission to align all business activities.Defined core values to guide the organization’s culture and operations.Team Development and Restructuring:Coached and developed team members, promoting them to more senior roles.Implemented structured approach to management for the leadership team.Led a comprehensive restructuring process to streamline operations and improve efficiency.Vendor Relationships:Built and strengthened relationships with third-party vendors to enhance service offerings and support business growth.Technology Review:Conducted an in-depth review of technology requirements across both leisure and corporate sectors.Identified key areas for tech improvements to support business objectives.Change Management and Restructuring:Managed significant change initiatives across the corporate business, including restructuring teams and office locations.Implemented new systems and infrastructure to support these changes and improve operational effectiveness.Redesign of Systems and Infrastructure:Overhauled existing systems and infrastructure to better support business needs and enhance efficiency. -
Managing DirectorTeletext Holidays May 2015 - Mar 2021London, GbKey Achievements:Increased EBIT by 160%.Improved consumer rating scores on Feefo and Trustpilot from 30% to 85%.Won multiple awards including the 2018 British Travel Award for “Best Online Travel Agent”.Responsibilities:Delivered a solid growth plan, driving change in customer satisfaction and engagement, and reigniting the Teletext brand as a leading digital travel agent.Restructured the leadership team in the UK and India.Implemented a clear vision and mission for the next 5 years.Established a performance management system to reward success and align with company values.Focused on digital marketing and ROI, improving effectiveness and opening new marketing channels.Increased brand awareness through advertising and social media engagement.Invested in new technology to attract new customers via an award-winning app and reduced operational costs using speech-to-text technologies, voice and chat bots, and Robotic Process Automation (RPA).Directed strategy across all departments, including sales, operations, product and commercial, purchasing, digital marketing, customer relations, digital product development, and business support. -
Product & Commercial DirectorVirgin Atlantic Nov 2009 - Nov 2014Crawley, GbDefine & Implement Group product strategies to maintain market leading position with high degree of differentiated products in line with key customer segments expectations.Define & Implement Group commercial strategies incorporating revenue management best practice.Lead Trading performance of the business.Development of Virgin Atlantics leisure flying schedule & fleet plansDevelopment of High Performance Team -
General Manager CommercialVirgin Atlantic Jul 2006 - Oct 2009Crawley, GbSet annual trading budgets & forecasts across Holidays, Car Hire, Hotel Product, Cruise & Touring Products and across all Group brands.Define and set business & channel targets, tracking trading performance & ROI.Define and implement commercial & pricing strategies for core business aligned to 5 year plansSetting strategy for air & car hire productsCreating/presenting business cases for VA leisure route developmentsCarry out financial evaluation on new business opportunities and due diligence on acquisition targetsP&L responsibility for component salesDevelopment of team
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Commercial ManagerVirgin Atlantic Dec 2002 - Jun 2006Crawley, GbManagement of Yield Team, improving processes and increasing speed to market.Management of Database & Costings Teams and managing transition to new systemsDefining Pricing Strategies & implementation and tracking of effectiveness/ROI of tactical activity.Contracting Air & Car Hire ProductSetting financial budgets & ForecastsStaff management & development
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Group Budgeting ManagerThomas Cook Tour Ops Nov 2001 - Dec 2002GbWork alongside MD's of each Group business, challenging financial plans to ensure robustnessConsolidation and reporting of financial trading plans and reporting to GroupDefining and monitoring Lead and lag indicators to track business performance -
Uk & Overseas Financial Planning ManagerThomas Cook Tour Ops Dec 2000 - Dec 2001GbOptimisation of in resort commercial activities to drive increased profitability.Strategic review of business processes leading to new automated systems & process roll outTransition of business to shared service centreSetting Budgets/Forecasts for resorts & tracking of performance versus targetsDevelopment of high performance teams
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Financial ControllerBritish Airways Jan 1998 - Dec 2000Middlesex, GbFinance Business Partner to Sales & Marketing Director, responsible for commercial review of agent deals and tracking of tactical activities, ensuring return on investment achieved.Representing BA Group on development of TOMS VAT legislationPart of ETOA working Group on development of VAT legislation within Travel IndustryLeading Financial Accounting team, including foreign exchange & hedge management
Wayne Perks Skills
Wayne Perks Education Details
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Reigate College
Frequently Asked Questions about Wayne Perks
What company does Wayne Perks work for?
Wayne Perks works for Ramble Worldwide
What is Wayne Perks's role at the current company?
Wayne Perks's current role is Managing Director.
What is Wayne Perks's email address?
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What is Wayne Perks's direct phone number?
Wayne Perks's direct phone number is +4420774*****
What schools did Wayne Perks attend?
Wayne Perks attended Reigate College.
What are some of Wayne Perks's interests?
Wayne Perks has interest in Children, Travelling, Civil Rights And Social Action, Environment, Education, Seeking Out New Adventures, I Am Involved With Kids Out, Disaster And Humanitarian Relief, Skiing And Generally Trying To Keep Fit, Outside Of Work.
What skills is Wayne Perks known for?
Wayne Perks has skills like Leisure, Tourism, Online Travel, Travel Management, Tour Operators, Leisure Travel, Management, Business Development, Revenue Analysis, Travel Technology, Business Travel, New Business Development.
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