Wayne Perks Email & Phone Number

Welwyn Garden City, Hertfordshire, Gb

Bushey Heath, Herts, Gb

Responsible for the leadership of the business across both Corporate and Leisure Travel Brands.Growth Strategy and Vision Post-COVID:Crafted a robust growth strategy for post-COVID recovery.Established a clear vision and mission to align all business activities.Defined core values to guide the organization’s culture and operations.Team Development and Restructuring:Coached and developed team members, promoting them to more senior roles.Implemented structured approach to management for the leadership team.Led a comprehensive restructuring process to streamline operations and improve efficiency.Vendor Relationships:Built and strengthened relationships with third-party vendors to enhance service offerings and support business growth.Technology Review:Conducted an in-depth review of technology requirements across both leisure and corporate sectors.Identified key areas for tech improvements to support business objectives.Change Management and Restructuring:Managed significant change initiatives across the corporate business, including restructuring teams and office locations.Implemented new systems and infrastructure to support these changes and improve operational effectiveness.Redesign of Systems and Infrastructure:Overhauled existing systems and infrastructure to better support business needs and enhance efficiency.

London, Gb

Key Achievements:Increased EBIT by 160%.Improved consumer rating scores on Feefo and Trustpilot from 30% to 85%.Won multiple awards including the 2018 British Travel Award for “Best Online Travel Agent”.Responsibilities:Delivered a solid growth plan, driving change in customer satisfaction and engagement, and reigniting the Teletext brand as a leading digital travel agent.Restructured the leadership team in the UK and India.Implemented a clear vision and mission for the next 5 years.Established a performance management system to reward success and align with company values.Focused on digital marketing and ROI, improving effectiveness and opening new marketing channels.Increased brand awareness through advertising and social media engagement.Invested in new technology to attract new customers via an award-winning app and reduced operational costs using speech-to-text technologies, voice and chat bots, and Robotic Process Automation (RPA).Directed strategy across all departments, including sales, operations, product and commercial, purchasing, digital marketing, customer relations, digital product development, and business support.

Crawley, Gb

Define & Implement Group product strategies to maintain market leading position with high degree of differentiated products in line with key customer segments expectations.Define & Implement Group commercial strategies incorporating revenue management best practice.Lead Trading performance of the business.Development of Virgin Atlantics leisure flying schedule & fleet plansDevelopment of High Performance Team

Crawley, Gb

Set annual trading budgets & forecasts across Holidays, Car Hire, Hotel Product, Cruise & Touring Products and across all Group brands.Define and set business & channel targets, tracking trading performance & ROI.Define and implement commercial & pricing strategies for core business aligned to 5 year plansSetting strategy for air & car hire productsCreating/presenting business cases for VA leisure route developmentsCarry out financial evaluation on new business opportunities and due diligence on acquisition targetsP&L responsibility for component salesDevelopment of team

Crawley, Gb

Management of Yield Team, improving processes and increasing speed to market.Management of Database & Costings Teams and managing transition to new systemsDefining Pricing Strategies & implementation and tracking of effectiveness/ROI of tactical activity.Contracting Air & Car Hire ProductSetting financial budgets & ForecastsStaff management & development

Gb

Work alongside MD's of each Group business, challenging financial plans to ensure robustnessConsolidation and reporting of financial trading plans and reporting to GroupDefining and monitoring Lead and lag indicators to track business performance

Gb

Optimisation of in resort commercial activities to drive increased profitability.Strategic review of business processes leading to new automated systems & process roll outTransition of business to shared service centreSetting Budgets/Forecasts for resorts & tracking of performance versus targetsDevelopment of high performance teams

Middlesex, Gb

Finance Business Partner to Sales & Marketing Director, responsible for commercial review of agent deals and tracking of tactical activities, ensuring return on investment achieved.Representing BA Group on development of TOMS VAT legislationPart of ETOA working Group on development of VAT legislation within Travel IndustryLeading Financial Accounting team, including foreign exchange & hedge management