Wayne Rodriguez Email & Phone Number

Burbank, Ca, Us

Embedded within the industry-leading marketing department of Walt Disney Studios, responsible for the amplification of film marketing campaigns through the partnership and creation of co-promotional marketing assets. As a steward of the Disney brand, responsible for working to strategically identify and secure high-value, third-party partnerships for Disney Live Action, 20th Century, Lucasfilm, Disney Animation and Pixar with long-term potential for both Theatrical and In-Home windows.Key Responsibilities:- Work closely with Brand, Finance, and Operational VP and team to structure global deals.- Maximize yield in all major segments through the sale of fully-integrated partnerships for specific clients.- Pro-actively source potential partners thru various channels and research methods, while tracking the competitive landscape.- Develop proposals, prepare and present to key partners; negotiate license fees (when appropriate), royalties, overall media commitment, on-pack and in-store exposure, licensed product opportunities and promotional terms and territory.- Work closely with and manage productive, positive relationships with Corporate Alliances, Disney Consumer Products, Corporate Brand Management, Promotion Agencies, In-Home Brand Marketing/Product Management and In-Home Customer Marketing and Promotions in order to fully develop all promotional opportunities.- Manage and maximize the effectiveness of promotional pitching and concept development.- Initiate cost benefit analysis for promotional opportunities and evaluate and track performance metrics for implemented programs.

Ny, Ny, Us

Hired to redesign and grow the television practice within the Entertainment division of this leading entertainment, sports and lifestyle marketing agency. Drive new business development through the sales of entertainment partnership campaigns for existing clients and prospective, oversee staff management of delegated projects. Lead strategy development and management, set revenue targets, interact with and report to EVP and c-level staff. Consistently contributing to IMC sessions, and instrumental to the ideation, outreach, negotiation, evaluation, execution, and measurement of programs within the various entertainment formats. Key Accomplishments:- Secured highly-visible partnerships for a leading global Auto OEM: including the first ever auto integration into a live musical special, Hairspray on NBC, December 2016.- Evolved Auto OEM's branded entertainment strategy with The Voice (NBC) to include more premium linear content, including experiential activations and cause initiatives. Increased brand Memorability, Opinion, and Branding metrics in 3-consecuative seasons. - Created a first-of-it’s kind partnership for Retail client with leading morning show, Good Morning America in Fall 2016. Partnership has renewed for three-straight seasons and has delivered over $10MM in media value.- Increased year-over-year sales nearly 7% for national CDR client, after successfully positioning as a family friendly and kid-requesting restaurant and developed an integrated marketing campaign with MasterChef Junior program.- Created and implement processes to measure and manage efforts of new television practice structure with qualitative analytics: Brand Recall, Brand Lift, Purchase Intent, Media Value.

Ny, Ny, Us

Burbank, California, Us

Promoted steadily before accepting newly created position in the show's Branded Entertainment/Partnerships division. Led a team of account executives, assistant coordinator and branded social media specialists. Created and maintained client deliverable timelines, presented prospective business opportunities to Host and Senior Producer teams, oversaw all production elements, developed and led brainstorming sessions, scripting process and content’s final-edit approvals. Negotiated contract terms, deliverables, and integration fees. Reported annually to Executive Producers on season’s revenue and assisted in forecasting revenue futures. Interacted with and liaised daily between JKL production staff, network (ABC) Ad Sales, ABC Integrated Marketing, ABC Business Affairs, Standards & Practices, show attorney, and brand partners.Key Accomplishments:- Division worked to secured over $100M in business during tenure, including season-long partnerships with Pontiac, Bud Light, Sony, and Diageo.- Owned an integral role in the deficit-financing of some of the largest, most highly-rated moments in show’s history: Jimmy Kimmel Live After the Oscars Special 2006-2012, Jimmy Kimmel Live from Brooklyn in 2012, Jimmy Kimmel Live at SXSW in 2014, and numerous Hollywood Blvd and remote concerts by A-List music artists.- 2010 Silver Clio Award winner in the “Innovative Media” category (Client: Warner Brothers, The Informant film theatrical release).- Partnered with Honda’s agency RPA (Santa Monica, CA) on 2013 Bronze Cannes Lion Award winning branded integration for campaign “Honda Loves You Back”.- JKL was featured in Ad Age’s 2011 “Entertainment A-List” siting our custom live-commercials and work in the branded entertainment space.

Burbank, California, Us

Burbank, California, Us