Wayne Stevens Email & Phone Number

London, Gb

Denver, Colorado, Us

- Key driver of network integration and user-experience development, launching the first Learning Management System for the U.S. market with over 50,000 training courses and best-in-class training/development practices for all levels of employees. Deployment activation saw +4,300 courses completed in the first 2.5 months, with continued upward trajectory- Collaborated with senior leadership to build growth strategies, financial budget allocations, and go-to-market plans across Integer’s Corporate Growth & Marketing unit- Centralized strategies and execution of corporate marketing campaigns across Integer’s owned platforms–brand website, SEM/SEO, Shopper Culture, eCRM Campaign, Internal Newsletter/Comms, Social Media + Paid Social. Shopper Culture content downloads saw a 250% increase in Q1 content downloads vs YAGO- Established network-wide agency performance standards and protocols of new business development operations to maximize efficiencies, core competencies, and timelines- Worked on various new business pitches by conducting research on potential prospects, developed backgrounders, and started initial conversations with new clients

Denver, Colorado, Us

- Managed a +$4MM Michelin account leading strategic communications and execution across point of sale, social, eCommerce, CRM, TV, consumer promotions, experiential, and go-to-market business planning for core product lines and global innovation launches- Led a complete team restructure across three U.S. offices with top-to-bottom process optimization driving greater transparency and satisfaction for Michelin senior leadership to gain greater efficiencies with scope of work, deliverables, and execution of budget allocation. Analysis drove $90K in savings- Developed best in class CRM/eCommerce practices for both onsite content and off-site media drivers for B2B and B2C. Increased CRM scope by $125K

Denver, Colorado, Us

P&G Baby Care–Drove a +$1.4MM portfolio of Diapers & Wipes (Pampers and Luvs) in both the North America and Global regions across all shopper marketing and retail / e-retail programming- Led and supported P&G’s first global organic diaper product launch featuring qualitative research, audience segmentation analysis, product testing, packaging/graphic design, brand story development, retailer/eRetailer sell-in strategy (Food, Drug, Mass, Club), and go-to-market brand campaign toolkit. IRI deemed the ‘18 launch as the 5th most successful product launch across all non-food categories- Launched P&G’s first-ever direct-to-consumer site, including sponsorship with Chrissy Teigen and executing full shopper and consumer journey strategy, UX, creative development, go-to-market and fulfillment consultation, conversion goals, and backend analytic support. Initial demand surpassed expectations and out-of-stock issues quickly arose - Grew the business +55% by securing incremental social media scopes of work through thought leadership, relationship building, and disruptive thinking to solve business challenges of connecting with consumers to drive social commerce- Earned the agency’s first Amazon-Approved Vendor credential for executional excellence-P&G Dollar General Customer Team–Transformed agency referral rating (4.2 vs. 2.0 YAGO) with strong client partnership and delivering researched-based-insight-driven work including Health & Beauty Aisle Reinvention, Baby Aisle Reinvention, and new DG Brand Positioning work. Net, increased account by $110K for renewal

Denver, Colorado, Us

- Led, managed, and executed Pampers largest North America eCommerce activation ever for Swaddlers, Cruisers, Easy Ups, and Pampers Wipes product family offerings. Activations included demo video creation, iMedia deployment, and US & Canada detail product page development- Earned Amazon Approved Vendor credential for entire agency due to executing with excellence on Pampers August ’16 iMedia activations- Developed Big Idea concept for the new launch of Pampers Cruisers that rolled out globally in North America, United Kingdom, Germany, and France markets. Our in-store concept was also leveraged across ER/PR, mobile, social, and TV executions- Developed Tier Differentiation Guidelines for Pampers Greater China product offerings and deployed to various Western Europe Regions- Managed Procter & Gamble Safeway Customer Team and Dollar General Customer. Responsible for all P&G customer program rollouts as well as customizations of national campaigns in order to better resonate with key consumers- Managed all client requests (initiative to deployment), scope of work negotiations, securing incremental revenue for the agency, and handle finances both internally and externally

Denver, Colorado, Us

- Developed national launch of Downy Unstopables retailer marketing campaign. This was a first of its kind product offering to US consumers, our team also developed sell-in materials to educate retailer category buyers on the benefits of this new product as well as speak to projected sales totals and incremental baskets - Aided in the product launch of P&G’s Fabric Care Sleep SKU platform by leading the strategic development and execution of a VITO sell-in video. I managed production budget, challenging 2-week turnaround timeline, talent sessions, and our art production studio team. End result was received exceptionally well with praise from P&G senior leadership as “phenomenal work” and “best in class example”- Worked on program activation with national & international partners including P&G Olympics, P&G NFL, and Target C9 brand- Developed and sold in first Unstoppables SKU offering in Costco and Sam’s Club

Denver, Colorado, Us

- Aided in the development of Febreze’s Breathe Happy Campaign, providing 360° toolkit for all classes of trade- Aided in the development of Febreze Holiday Wow tools that were customized for Food, Drug, Mass, and Club- Launched Swiffer product restage with in-aisle redesign and product education (research, customer-specific customization big box and small box)- Worked on MillerCoors Pitch, Royal Caribbean, Campbell’s Soup Company, PepsiCo, Del Monte - Quickly got teams up to speed with competitive audits and deep-dive research into corporations and executive board members

New York, New York, Us

- Managed a $10.1M CO/ID/UT/WY/MT/NM territory - Clients included Boston Market, Hain Celestial Group, Schiff Nutrition, Idahoan Potatoes, Rhodes Bakery, Similasan, Nature’s Way, and Huish Detergents- Sold advertising and promotional solutions (print, point of purchase, and online) to major CPG companies. Acted as sales consultant to consumer promotion and brand groups within client base as well as their agencies of record. Responsible for cultivating relationships, creation of proposals, customer service, and post-program analytics- Maintained and grew existing customer relationships and expanded territory revenue via new business opportunities. Strong, lasting client relationships and active prospecting resulting in a market share of over 95% for assigned territory- Developed/mentored entry-level employees in sales training programs; managed 2 direct reports and contributed to all Denver team members’ growth- Served on and led various committees including: the Sales Advisory Team charged with developing and presenting recommendations for improving internal reporting/processing structures (since 2005); the Sales Research Associate Committee responsible for handling all research questions and aiding with projects concerning IRI scanner data, Ad$pender, Simmons, Household Panel analyses, and BDI/CDI sales figures - Earned Top 5 Weekly Sales Person recognition in May of 2007 for securing over $800,000 in revenue- Prior to Denver, worked in Pittsburgh Office as Account Associate with GlaxoSmithKline and HJ. Heinz - Conducted extensive IRI analysis on historic program execution of POS advertising campaign that ran in over 35,000 Food, Drug, and Mass retailers throughout 2005. Reiterated success of program through comparison of stores that utilized the promotion versus those with no in-store presence and presented findings to senior-level brand managers and key decision-makers. Secured renewal of $4.2M program for 2006.

Wimbledon, London, Gb

Bachelor Of Science In Business (Triple Major), Marketing, Operations Management, And International Studies

Education record