Frontier is independently recognised as Australia's leading asset consulting firm. With over $600 billion in funds under advice, the firm provides investment and technology solutions to superannuation funds and other institutional investors. Frontier is differentiated via an ownership structure and philosophy that aligns with member-driven principles and a singular focus on the client.Responsibilities:• Direct report to the CEO and a member of Leadership Team.• Develop and implement marketing strategies to drive awareness and increase take-up of services.• Generate new business opportunities and manage pitch submissions and presentations.• Present to the Board and internally to influence, educate and report on marketing strategy.• Manage marketing, brand and communication programs and content.• Drive media relations and corporate communication effort.• Lead a team of business development, communication and technology sales professionals.In my time at Frontier I have seen a 260% increase in client numbers and helped the firm move from being the fourth ranked advisory firm to a position where Frontier has been ranked Australia's leading firm across the last eight years of an independent market survey. Frontier has diversified its client base from being almost entirely composed of superannuation fund clients to a position where more than half of our clients come from outside super (despite net growth in our super fund client numbers).I believe a key factor in these measures of success has been the evolution of the Frontier brand, an effective and professional communication program and the establishment of a business development mindset within the firm to complement our leading advisory expertise. I have managed and driven all of these elements.

With 1 million members and around $20 billion in funds under management (as at Dec 2012), Hostplus is the industry super fund for the hospitality, tourism and sport sectors. Well known as an innovative and high profile brand, the fund has grown strongly from active business relationships, solid growth from within its own membership, and the strength of its brand.Responsibilities:• Reported to the CEO as a member of a nine strong executive team• Drove development and implementation of strategic marketing, brand and communication programs • Managed multi-million dollar budget• Leadership, coaching and development of a team of eleven marketing specialists• Presented to Board to influence, educate, report and gain approval on marketing strategy • Contributed to organisational strategy, risk management and business development activity. • Represented the Fund as a secondary media spokesperson (behind the CEO).

Sunsuper was Australia’s third largest super fund with a membership of 1.2 million Australians during my tenure. Sunsuper became one of the most recognised brands of any industry in its home state, and owned a unique, and highly successful, brand position within the superannuation industry. It has since evolved into Australian Retirement Trust.Responsibilities:• Developed & implemented marketing brand and communication plans to deliver strategic objectives• Drove advertising, media relations, sponsorship, and direct marketing programs• Brand management from positioning to corporate identity, engagement and experience • Developed and executed ATL & BTL campaigns ensuring optimal integration• Event management to engage and develop advocacy amongst employer network• Liaison and collaboration with fund administrators, mail houses, industry associations• Contributed to strategic development as member of senior management team

QSuper was the superannuation fund for past and present Queensland State Government employees. During my time with QSuper the Fund evolved from several separately branded schemes with 240,000 members and $2billion in funds, into a strong and credible single brand, with more than 420,000 members and over $14billion in funds under management. Throughout the majority of my career at QSuper I held the most senior marketing role within the organisation driving communication, brand management and member engagement strategy and implementation. QSuper has now evolved to become Australian Retirement Trust.

Suncorp is a major Australian business covering all elements of financial services. I was an inaugural employee of Suncorp as the business formed in 1986 from the corporatisation and merger of the State Government Insurance Office, the SGIO Building Society and the Permanent Finance Corporation. My roles gave me exposure to many significant experiences and opportunities from involvement in the merger of three organisations and the corporate identity development that under-pinned that, through to the establishment of a new high-profile brand, and management of several major sponsorships and events such as Suncorp’s participation in World Expo ’88.I worked in the general insurance, building society and corporate office business units and spent two years circulating throughout the business on a management development program.