Wayne Texeira Email & Phone Number

Massachusetts, United States

Devise marketing plans to achieve corporate goals and objectives. Plan, create, coordinate and implement all corporate and product marketing programs for personal, business and financial insurance. ·Develop and implement marketing programs including mass media, direct mail, web site development and maintenance, social media marketing, marketing research, collateral materials, merchandising and event planning·Conduct database marketing to analyze client relationships, perform… Show more Devise marketing plans to achieve corporate goals and objectives. Plan, create, coordinate and implement all corporate and product marketing programs for personal, business and financial insurance. ·Develop and implement marketing programs including mass media, direct mail, web site development and maintenance, social media marketing, marketing research, collateral materials, merchandising and event planning·Conduct database marketing to analyze client relationships, perform segmentation, identify sales opportunities and execute direct marketing campaigns. ·Manage all aspects of public relations ·Manage department workflow handling multiple priorities·Negotiate vendor contracts and manage relationships Show less

Devised marketing plans to achieve corporate goals and objectives. Plan, create, coordinate and implement all corporate and product marketing programs for retail, commercial and mortgage divisions.·Develop and implement marketing programs including mass media, direct mail, web maintenance, marketing research, collateral materials and merchandising.·Conduct database marketing to analyze client relationships, perform segmentation, identify sales opportunities and execute direct marketing… Show more Devised marketing plans to achieve corporate goals and objectives. Plan, create, coordinate and implement all corporate and product marketing programs for retail, commercial and mortgage divisions.·Develop and implement marketing programs including mass media, direct mail, web maintenance, marketing research, collateral materials and merchandising.·Conduct database marketing to analyze client relationships, perform segmentation, identify sales opportunities and execute direct marketing campaigns.·Manage all aspects of public relations·Streamline sales support activities and support relationship managers·Direct development of new graphic identity to build synergy among marketing materials.·Manage department workflow handling multiple priorities and providing coaching and development for staff.·Negotiate vendor contracts and manage relationships with ad agencies and other marketing service providers. Show less

Responsible for business development and sales of CRM systems for financial institutions in the Northeast and Mid-Atlantic region.

Developed and implemented marketing plans utilizing full range of marketing methods and media to achieve corporate strategic goals and objectives. Trained and coached employees on sales techniques and product knowledge to create a consultative sales culture. Developed, implemented and monitored sales incentive programs to support marketing efforts and increase sales.

Hudson, Ma

Managed all aspects of marketing campaign development and execution to achieve organizational goals and objectives. Held positions of increasing responsibility. Experienced in all aspects of retail branch management and customer service including audits, budget management, sales and staff motivation.

Mba, Business

Activities and Societies: Business Marketing Association, Campus Ministry Business

Bacholor Of Science, Business Administration/Marketing

Business concentration in Marketing