Wayne Tonning is Vice President of Product Management and Sales Support at M Financial Group. He brings more than two decades of experience with M Financial to components of M Financial’s client advocacy strategy. Wayne’s product management responsibilities include due care initiatives, authoring knowledge and marketing reports, bulletins, updates, and white papers for Member Firms to use with their advisors (i.e., attorneys, CPAs, and family offices). Wayne conducts industry product competitive studies, drives due care analysis of all M Partner Carrier product offerings and financial strength, leads in-force policy management activities, and delivers key metrics and insights in support of the development of new products.In addition to his core leadership in Product Management, Wayne oversees M Financial’s Sales Support and Advanced Markets teams. In this role, he has successfully led the team in the development and delivery of new services and staffing realignments designed to enhance the level of marketing support for M Financial’s growing number of Member Firms.In 2011, Wayne co-authored The Advisor’s Guide To Life Insurance, a comprehensive resource that provides insight on the purchase, fundamentals, applications, and maintenance of life insurance products. The book was published by the American Bar Association’s Section of Real Property, Estate and Tax Law. Wayne also speaks regularly at advisor events, covering topics related to product complexities and due care, on which he has become a nationally recognized expert.Prior to joining, and then assuming leadership of, M Financial’s Product Management team, he spent 12 years implementing and managing reinsurance arrangements for M Financial Re, M Financial’s producer-owned reinsurance company.