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As a marketing leader, I am passionate about leveraging data-driven insights and applying innovative approaches to deliver exceptional outcomes. With over 20 years of experience across a wide range of industries, I bring a wealth of new perspectives and ideas combined with a business acumen.I boast a track record of transforming the marketing function, growing revenues and gaining share at some of the most dynamic, influential companies. I've done it as a hands-on individual contributor and as a leader of high-performing teams. And I’m committed to doing it long term, as evidenced by the long lasting tenures at most of these organizations.My philosophy revolves around having a deep understanding of the audience and then guiding them through a journey that builds brand awareness, fosters interest, and ultimately compels them to action. Key areas of expertise include: - Brand & product marketing, messaging and positioning- Demand generation - Digital marketing (SEM, SEO, website, social media)- Partner and channel marketing- Go-to-market processes- Team leadership & budget managementIf you are seeking to expand your professional network, I welcome the opportunity to connect with you.
The Shipping Store
View- Website:
- theshippingstore.com
- Employees:
- 27
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Director Of MarketingThe Shipping StoreHenderson, Nv, Us -
Director Of MarketingMarker Trax Mar 2024 - PresentLas Vegas, Nevada, UsFormulate comprehensive B2B and B2C marketing strategies and plans to grow product adoption, and engagement for cashless casino marker technology system. -
Director Of MarketingThe Shipping Store 2022 - 2023Developed digital marketing plans for packaging and shipping supply e-commerce company. Implemented targeted campaigns yielding heightened market penetration and enhanced brand visibility. Established and managed marketing department growing from a team of one to eight. Successfully launched on Walmart.com, Amazon Canada and grew Amazon Business Prime performance. -
Director Of MarketingZetec 2015 - 2022Snoqualmie, Washington, UsDirected strategy and execution for demand generation, brand, product and digital marketing initiatives. Incorporated key performance indicators (KPIs) and leveraged data analytics to optimize performance. Instituted organization’s first demand generation initiative significantly growing marketing qualified lead velocity. Transformed department from individual contributor to leading a high-performing digital marketing team with a multi-million-dollar budget. -
Senior Marketing ManagerBluetooth Sig 2012 - 2015Kirkland, Wa, UsAccelerated digital marketing efforts for the Bluetooth technology brand. Conceptualized strategies and implemented initiatives across web, search (SEM, SEO), social media, email, and events. Managed marketing budget and two digital marketing reports to maximize ROI and achieve goals. Successfully launched campaigns to drive developer interest in smart home, health and wellness verticals. -
Senior Product Marketing ManagerIntermec Technologies (Division Of Honeywell) 2010 - 2012Everett, Washington, UsCrafted compelling messaging and go-to-market plans alongside innovative product marketing strategies. Executed digital marketing and traditional campaigns in healthcare, public sector, and industrial verticals that resulted in 12% revenue growth (2x the market) taking share from the market leader. -
Marketing ManagerCoinstar 2006 - 2010Bellevue, Washington, UsChampioned marketing strategies and go-to-market plans for prepaid and gift card products in retail channels. Fostered collaboration with retail partners to deliver impactful campaigns that drove incremental sales. -
Retail Marketing ManagerIntel Corporation 2003 - 2005Santa Clara, California, UsManaged the planning, development and implementation of strategies for Intel processor brands at retail accounts. Created and executed in-store marketing initiatives with Microsoft and Hewlett Packard. -
Channel ManagerIntel Corporation 2000 - 2003Santa Clara, California, UsElevated channel demand and sales force motivation through strategic initiatives. Spearheaded content development, sales training, tradeshows and events to drive brand awareness, interest and engagement.
Wayne Waxman Skills
Wayne Waxman Education Details
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University Of Miami Herbert Business SchoolBusiness Management -
Concordia UniversityMarketing
Frequently Asked Questions about Wayne Waxman
What company does Wayne Waxman work for?
Wayne Waxman works for The Shipping Store
What is Wayne Waxman's role at the current company?
Wayne Waxman's current role is Director of Marketing.
What is Wayne Waxman's email address?
Wayne Waxman's email address is wa****@****tec.com
What is Wayne Waxman's direct phone number?
Wayne Waxman's direct phone number is +142535*****
What schools did Wayne Waxman attend?
Wayne Waxman attended University Of Miami Herbert Business School, Concordia University.
What skills is Wayne Waxman known for?
Wayne Waxman has skills like Product Marketing, Go To Market Strategy, Marketing Strategy, Multi Channel Marketing, Marketing Communications, Business Development, Retail, Advertising, Messaging, Cross Functional Team Leadership, Social Media Marketing, Marketing.
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