Wayne Waxman

Wayne Waxman Email and Phone Number

Director of Marketing @ The Shipping Store
Henderson, NV, US
Wayne Waxman's Location
Henderson, Nevada, United States, United States
Wayne Waxman's Contact Details
About Wayne Waxman

As a marketing leader, I am passionate about leveraging data-driven insights and applying innovative approaches to deliver exceptional outcomes. With over 20 years of experience across a wide range of industries, I bring a wealth of new perspectives and ideas combined with a business acumen.I boast a track record of transforming the marketing function, growing revenues and gaining share at some of the most dynamic, influential companies. I've done it as a hands-on individual contributor and as a leader of high-performing teams. And I’m committed to doing it long term, as evidenced by the long lasting tenures at most of these organizations.My philosophy revolves around having a deep understanding of the audience and then guiding them through a journey that builds brand awareness, fosters interest, and ultimately compels them to action. Key areas of expertise include: - Brand & product marketing, messaging and positioning- Demand generation - Digital marketing (SEM, SEO, website, social media)- Partner and channel marketing- Go-to-market processes- Team leadership & budget managementIf you are seeking to expand your professional network, I welcome the opportunity to connect with you.

Wayne Waxman's Current Company Details
The Shipping Store

The Shipping Store

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Director of Marketing
Henderson, NV, US
Employees:
27
Wayne Waxman Work Experience Details
  • The Shipping Store
    Director Of Marketing
    The Shipping Store
    Henderson, Nv, Us
  • Marker Trax
    Director Of Marketing
    Marker Trax Mar 2024 - Present
    Las Vegas, Nevada, Us
    Formulate comprehensive B2B and B2C marketing strategies and plans to grow product adoption, and engagement for cashless casino marker technology system.
  • The Shipping Store
    Director Of Marketing
    The Shipping Store 2022 - 2023
    Developed digital marketing plans for packaging and shipping supply e-commerce company. Implemented targeted campaigns yielding heightened market penetration and enhanced brand visibility. Established and managed marketing department growing from a team of one to eight. Successfully launched on Walmart.com, Amazon Canada and grew Amazon Business Prime performance.
  • Zetec
    Director Of Marketing
    Zetec 2015 - 2022
    Snoqualmie, Washington, Us
    Directed strategy and execution for demand generation, brand, product and digital marketing initiatives. Incorporated key performance indicators (KPIs) and leveraged data analytics to optimize performance. Instituted organization’s first demand generation initiative significantly growing marketing qualified lead velocity. Transformed department from individual contributor to leading a high-performing digital marketing team with a multi-million-dollar budget.
  • Bluetooth Sig
    Senior Marketing Manager
    Bluetooth Sig 2012 - 2015
    Kirkland, Wa, Us
    Accelerated digital marketing efforts for the Bluetooth technology brand. Conceptualized strategies and implemented initiatives across web, search (SEM, SEO), social media, email, and events. Managed marketing budget and two digital marketing reports to maximize ROI and achieve goals. Successfully launched campaigns to drive developer interest in smart home, health and wellness verticals.
  • Intermec Technologies (Division Of Honeywell)
    Senior Product Marketing Manager
    Intermec Technologies (Division Of Honeywell) 2010 - 2012
    Everett, Washington, Us
    Crafted compelling messaging and go-to-market plans alongside innovative product marketing strategies. Executed digital marketing and traditional campaigns in healthcare, public sector, and industrial verticals that resulted in 12% revenue growth (2x the market) taking share from the market leader.
  • Coinstar
    Marketing Manager
    Coinstar 2006 - 2010
    Bellevue, Washington, Us
    Championed marketing strategies and go-to-market plans for prepaid and gift card products in retail channels. Fostered collaboration with retail partners to deliver impactful campaigns that drove incremental sales.
  • Intel Corporation
    Retail Marketing Manager
    Intel Corporation 2003 - 2005
    Santa Clara, California, Us
    Managed the planning, development and implementation of strategies for Intel processor brands at retail accounts. Created and executed in-store marketing initiatives with Microsoft and Hewlett Packard.
  • Intel Corporation
    Channel Manager
    Intel Corporation 2000 - 2003
    Santa Clara, California, Us
    Elevated channel demand and sales force motivation through strategic initiatives. Spearheaded content development, sales training, tradeshows and events to drive brand awareness, interest and engagement.

Wayne Waxman Skills

Product Marketing Go To Market Strategy Marketing Strategy Multi Channel Marketing Marketing Communications Business Development Retail Advertising Messaging Cross Functional Team Leadership Social Media Marketing Marketing Online Marketing Campaigns Strategy Co Marketing Marketing Management Direct Marketing Management Lead Generation Product Management Program Management Product Launch Strategic Partnerships Channel Marketing Campaign Development Sales Integrated Marketing Marketing Research Creative Direction Enterprise Software Online Advertising B2b Marketing Market Research Competitive Analysis Public Relations Channel Partners Direct Mail Start Ups Market Analysis Social Media B2b Trade Shows Brand Management Product Development

Wayne Waxman Education Details

  • University Of Miami Herbert Business School
    University Of Miami Herbert Business School
    Business Management
  • Concordia University
    Concordia University
    Marketing

Frequently Asked Questions about Wayne Waxman

What company does Wayne Waxman work for?

Wayne Waxman works for The Shipping Store

What is Wayne Waxman's role at the current company?

Wayne Waxman's current role is Director of Marketing.

What is Wayne Waxman's email address?

Wayne Waxman's email address is wa****@****tec.com

What is Wayne Waxman's direct phone number?

Wayne Waxman's direct phone number is +142535*****

What schools did Wayne Waxman attend?

Wayne Waxman attended University Of Miami Herbert Business School, Concordia University.

What skills is Wayne Waxman known for?

Wayne Waxman has skills like Product Marketing, Go To Market Strategy, Marketing Strategy, Multi Channel Marketing, Marketing Communications, Business Development, Retail, Advertising, Messaging, Cross Functional Team Leadership, Social Media Marketing, Marketing.

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