I lead Media Product at STATS Perform with over 20 years of experience developing data-driven user-centric digital sales channels. Prior to STATS Perform I led Product at Conversant Media where I drove growth in the managed services media solutions portfolio as well as expansion into SaaS data and analytics solutions.Prior to joining Conversant, at SpotHero, I built the product management practice at SpotHero, the leading on-demand parking app. During my tenure, SpotHero doubled the number of markets served, and rose to a top 5 app in the App Store.Prior to joining SpotHero, at Leapfrog Online, I was key to the expansion online into the smartphone and tablet device channels online, call centers and retail points of sale offline and lead handling throughout. While leading Product Innovation practice, I drove next-generation creative testing, segment targeting and real-time predictive optimization techniques throughout the customer lifecycle while ensuring the complexities of this multi-channel marketing ecosystem were measurable and actionable via cutting-edge tracking and reporting technologies.Prior to joining Leapfrog Online, I led Product Development for Match.com where I successfully drove innovations within the online dating industry that leveraged the rich demographic, psychographic and behavioral data available to create tools that matched customers not only to their perfect mate, but an optimal user experience and ultimately to the most valuable products and services via advertising and partnerships.