Responsible from conception through end of life ownership for a specific product, product group or product line including product management, product development and business development. Product Management: Managing overall P&L, direct or shadow. Managing, tracking and reporting product performance throughout its lifecycle including product strategy, product planning and issue prioritization. Developing product marketing plan collateral, positioning and branding. Designing and executing analysis in support of product pricing and bundling. Managing internal product communication and information. Product Development: Managing product development process inclusive of product commercialization tasks required to bring product to market. Driving product development and enhancements including road map and statement of direction development. Leading peers and relationships through the project lifecycle to deliver development efforts. Developing business cases to support new product recommendations. Managing issues throughout the product development process including problem identification, root cause analysis, and stakeholder communication. Acting as a primary negotiator between internal departments and clients to resolve issues. Providing relevant product information and expertise to support sales effort. Assisting with the education and enrollment of consumers into the new product programs.

Responsible for the analytics and management of terminal estate, inventory, swaps, and terminal performance, managing Helpdesk and Terminal SLAs , optimizing asset control and inventory management. Business Case and Strategic Pricing Development for Business Development. Organizing Quarterly Business Review for Senior Management. Managing and overseeing FDGL's Global Asset Management strategy, conceiving innovative solutions from both a domestic and international perspective.