- leading digital transformation including brand positioning and digital marketing strategies- founding member of the Fundraising committee responsible for donor relations, government funding and corporate sponsorships- spearheading new neurodiversity campaign

• Re-strategizing vision and fundraising roadmap• Responsible for modernizing operations through the effective selection and implementation of technology and CRM• Key stakeholder management and partnership development• Identifying new revenue channels and risk management

- Exceeding retail sales targets by 105% in 2022, 127% in 2021 and 160% in 2020- Developed close consultative client relationships, resulting in successful new account acquisitions and increased customer loyalty.- Trained and mentored existing and new sales consultants on CDK, 180 and new technologies.- Achieving top performance within 24 months without an existing customer base- Expertly handled Certified Pre-Owned (CPO) sales, ensuring vehicles exceeded customer expectations while maintaining high gross margins.- Spearheaded knowledge and sales growth in the Mercedes Benz EQ (electric division) segment.- Led inventory acquisition initiative to acquire inventory through remarketing, external lease takeovers and Third-Party dealers; exceeded our goal by 43%.

- Delivered recruitment-focused projects and managed a remote team of business analysts, reducing time spent on data analysis by 20%, increasing customer satisfaction by 15%, and achieving a 100% data accuracy rate.- Created innovative recruitment campaign concepts in collaboration with the brand, leading to a 10% increase in new customer acquisition.- Collaborated closely with product managers, provided analytics and reports to the HR team and senior management, and ensured data accuracy and cleanliness.- Leveraged multiple technology solutions including SAP, Power BI, and Salesforce to improve online recruitment processes for UK-based webpages, resulting in increased efficiency and customer satisfaction.

- Senior Consultant and Start-up Advisor for Startup Britain. - Judged Start-up competitions and provided strategic sales and marketing advice across UK. - Connected start-ups with VC and Angel Investors.- Provided innovation advisory to start-ups

- Successfully led high-volume electronic wholesale client sales to a retail chain, generating $1.8 million in sales and strengthening business relationships.- Oversaw digitization efforts, enhancing operational efficiency and performance management.- Realized a 20% increase in year-over-year customer retention rate by designing and executing customer engagement plans, including targeted communications and loyalty programs.- Exceeded sales quota by 25% through the utilization of customer segmentation strategies and social media campaigns.- Developed and implemented sales and marketing plans for new product launches, resulting in 65% increase in new customer acquisition.- Improved customer service response rate by 70%, bringing customer satisfaction to a 95% customer retention rate.- Introduced sales automation and tracking tools to streamline customer database management, resulting in reduced client onboarding time by 30%.

- Responsible for the promotion of bilateral trade between US and Canada- Focused on inward investment and EB5 programs- Brokered collaborative working relationships with a range of key stakeholders for inward investment and aiding existing firms to expand- Negotiated and influenced key decision makers at executive levels- Worked with New York state Empire State Economic Development Program and senior municipal officials at the City of Buffalo for business attraction aiming at generating business growth and maximizing regional strengths- Devised new revenue opportunities and partner engagement opportunities by forging and developing effective relationships between both public and private sectors

- Developed strategic plans for fleet account acquisition, leading to $11 million in direct sales, including securing Wajax and Hertz Equipment Rental as a national fleet account.- Achieved 114% of the annual quota through strategic account management and effective business development.- Conducted competitor and market analysis, optimizing commercial operations and market share.- Implemented digital marketing technology to measure progress based on activity, leads, and wins, resulting in improved business development ROI.- Led and trained team of 5 Account Executives and improved both individual and team conversion ratio resulting in exceeding sales target by 27%

• Co-Founder of boutique branding agency focusing on SME businesses• Lead for brand strategy consulting and business advisory for brand and web development agency• Accountable for implementation and maintenance of CRM and ERP systems • Managed roadmaps and velocity for agile development and design team• Identified opportunities and secured clients including Nokia, Microsoft, Warwick Business School, and cross sector clients in IT, Recruitment, Energy, and Real Estate • Analysed KPIs for sales cycle, customer experience, and identified for areas to improve• Responsible for vender selection and relations, procurement and negotiations

- Provided strategic direction and developed new revenue streams for a non-governmental organisation promoting entrepreneurship in universities- Developed a new corporate structure to maximize funding opportunities and tax efficiencies - Worked closely with the Senior Advisory Board including Julie Meyer (Adriane Capital), Paul Lucraft (MasterCard), Tony Robinson (SFEDI), Houston Spencer (Open Society – Soros Foundation), and Alan Barrell (University of Cambridge)- Was a Visiting Lecturer on entrepreneurship at universities and colleges across UK

- Conducted Environmental Analysis of the current situation of undergraduate research at York University along with a comparative analysis with other Canadian and American universities- Performed internal review including social, political, technological, and environmental analysis of current university scenario using interviews and direct marketing techniques- Discussed new program with Research Infrastructure Networks (RINs) to develop integrated research and university collaboration between industry, university and government at the undergraduate level including but not limited to co-operative, internships, and summer placements- Authored proposal with recommendations for York’s first Undergraduate Research Program- Proposal implemented by York University and has successfully been executed as Research At York (RAY) Program