William Bartley Email & Phone Number

Marina Del Rey, California, Us

Hands-on CTO overseeing product management, software engineering, DevOps, QA, and system administration, directly driving platform development and technical strategy.Leading the product development of handdii's digital repair network platform, recently integrating Verisk’s XactAnalysis to streamline claims management. This integration eliminates the need for adjusters to switch platforms, enhancing automation, productivity, and transparency, resulting in a 150% increase in monthly claims growth.Established an offshore and near-shore staffing model to overcome time zone challenges and support both AU and US markets, enhancing team flexibility, coverage, and increasing productivity in a cost-effective manner.Tech stack: Python, FastAPI, Elixir, React, Node.js, TypeScript, GraphQL, REST, PostgreSQL, MongoDB, AWS (Lambda, ECS, EC2, S3, RDS, SQS, SNS, API Gateway, CloudWatch), .NET, Microservices, Kubernetes, Docker, GitHub Actions, Terraform, Helm#insurtech #digitaltransformation #claimsmanagement #automation #digitalrepairnetwork

El Segundo, Ca, Us

Led a high-performing onshore-offshore technology team, driving excellence across architecture, software engineering, product management, PMO, DevOps, data engineering, and QADelivered a scalable fulfillment order system processing 100M+ units annually, using AWS technologies, supporting peak volumes of ~100K orders/day and helping to win clients such as Athletic Greens and Glossier.Drove AWS cost optimization, cutting peak monthly expenses by 70% achieving annual savings exceeding $3.4M.Maintained SOC2 and PCI compliance to ensure operational security.Owned the product development for the Bridge Platform and Portal. A SaaS platform, which provides brands with a unified view of their fulfillment logistics, driving operational efficiency and growth.Tech stack: Python, PHP, .NET, Ruby, MySQL, SQL Server, PostgreSQL, Redis, AWS (Lambda, ECS, EC2, S3, DynamoDB, SQS, API Gateway, CloudWatch), Kong, RabbitMQ, TestRail, JMeter, Jenkins, Docker, Ansible, Prometheus, New Relic, Microservices, REST, Swagger, OWASP#FulfillmentTechnology #OperationalExcellence #SupplyChainAnalytics #LogisticsTech #AWSOptimization

El Segundo, Ca, Us

Reorganized and scaled a global engineering team for a $700MM+ subscription fashion company, implementing management best practices, Agile methodologies, and driving forward-thinking technical strategy.Developed a two-year roadmap and architecture to transition a legacy system to microservices, leveraging AWS, Node.js, GraphQL, React, and Docker.Oversaw a proprietary e-commerce software suite supporting brands like Fabletics and JustFab, covering • Global Membership E-commerce• Enterprise Data Management• Global Customer Management• OmniChannel Retail Experience• Personal Styling & Merchandising• Global Supply Chain & FulfillmentTech stack: C#, .Net, Node.js, Angular, MS SQL Server, REST API, Cold Fusion, Objective-C

Co-founder and hands-on, full-stack CTO, building a multi-tenant SaaS platform for new construction home builders.Led all product development, from business modeling and MVP development to ongoing product iterations, managing a team responsible for the platform’s evolution.Contributed to sales, marketing, and client acquisition efforts, securing major clients like KB Home and Watt Communities.Played a key role in securing funding and managing investor relations, driving the company’s growth trajectory.Tech stack: Rails, Ruby, Vue.js, React, Heroku, PostgreSQL, AWS

Hamilton, Nj, Us

Delivered technical vision, strategy, and projects for Rosetta, a digital agency specializing in customer engagement and loyalty marketing solutions, serving major clients such as Samsung, Charles Schwab, and VF Corp.Oversaw a professional services technology team, including architects, front-end and back-end engineers, data engineers, and QA engineers, ensuring seamless project delivery.Participated in business development by contributing to client pitches, responding to RFPs, and designing architectures to meet client needs.Drove successful portfolio delivery, profitable growth and strategic go-to-market strategies throughout the entire customer engagement ecosystem.Member of the senior executive leadership team focused on the company's growth strategies, strategic priorities, collaboration, thought leadership, career management, and core values.

Led the integration of a new e-commerce platform, enabling a pivot from a subscription model to a direct-to-consumer brand, resulting in triple-digit revenue growth and contributing to a successful exit.Oversaw a multidisciplinary product development team—including product management, UI/UX design, analytics, and technology—enhancing user experience and ensuring scalability while fostering innovation and collaboration.Established a metrics-driven organization utilizing Agile, Lean, and A/B testing methodologies, resulting in 99.96% uptime and twice-weekly releases.Implemented a "mobile first" strategy, growing mobile revenue to 25% of total e-commerce sales.Engaged with the Board of Directors and investors, participating in fundraising activities and presenting quarterly and annual updates.Tech stack: PHP, Magento, MySQL, Varnish, Nginx, Elasticsearch, Google Analytics

Burbank, Ca, Us

Provided technical strategy and product leadership across The Walt Disney Studios, delivering innovative products on mobile, Blu-ray, and web platforms.Led a technology team of front-end and back-end engineers, architects, QA engineers, and consultants, responsible for end-to-end system architecture, APIs, core system integrations, and technical operations support.Technical Lead for Disney Studio All Access, a direct-to-consumer video streaming platform across iOS, Android, and set-top boxes; a precursor to Disney+.Led the rapid development and launch of the Disney Movies app, the first universal iOS app for The Walt Disney Studios, from prototype to market in 8 weeks.Oversaw API management, metadata systems, ingestion/encoding workflows, DRM, video distribution, content management, e-commerce, entitlements, authorization, 3rd-party retail integration, device applications, and analytics.

Burbank, Ca, Us

Led the architecture, development, QA, and support of digital marketing and distribution sites for The Walt Disney Studios, increasing uptime and reducing operational costs by adopting Agile methodologies.Rescued the Disney Movie Club, a $45MM e-commerce site, by resolving technical leadership, process, and accountability gaps, stabilizing the platform for over 1M members.Responsible for technical strategy, architecture, software development, and technical operations support.Tech stack: Java, Struts, Tomcat, Oracle, WebSphere Commerce and MQ, Spring, Struts2, Solr, JQuery, Dojo, FreeMarker, Rome, CXF, Hudson CI, Cobertura, Checkstyle, Apache, XML

Managed a SaaS platform supporting 100+ B2B publications with 50 million monthly page views and 3 million registered visitors, overseeing architecture, software development, and onshore/offshore teams in Los Angeles and Boston.Spearheaded company resource planning, including budgets, forecasts, and utilization tracking, while leading development efforts for a next-generation digital publishing platform.

Long Beach, Ca, Us

Built a digital agency from the ground up within a traditional print-focused company, leading digital transformation and implementing cutting-edge strategies for the automotive industry.Led the development of vehicle configurators, lead management systems, and dealer websites, successfully launching new revenue models and securing clients like Nissan and Mercedes-Benz.Tech stack: J2EE, Struts, Oracle, WebSphere, Vignette, Rational Test Manager, XML, Solarmetric JDO, Apache, Tomcat, Struts

Pgdip, Information Technology (Systems & Software)

B.S., Biology