AI powered HR technology platform disrupting a key segment within HR.

Owner of the strategic roadmap for the Wells Fargo Alerts team. I focused on providing a modern and consistent user experience across eight lines of business. To effectively implement the strategy roadmap, I synthesized first and third-party data to understand current and future capabilities and gathered grass roots buy-in from all levels of the executive team.● Created cross channel (SMS, Push, Email, and Secure Inbox) alignment across the eight lines of business to deliver a singleconsistent experience for Wells Fargo customers.● Developed a proof of concept for push alerts modernization. I tested the hypothesis of increasing user interaction couldincrease perceived value of alerts. The test leveraged push “action buttons” to bridge the gap between notification andtaking an action.● Conducted first-party stakeholder interviews and evaluation of current capabilities within the team. Additionally, Iperformed second-party research with dedicated internal research teams to understand customer sentiment and needs(C-Space surveys and NPS reporting). Lastly, I defined the competitive landscape and identified key opportunities viathird-party data analysis (J.D. Power and Corporate Insight).● Established a taxonomy for 650+ alerts for the development of alert guidelines. These guidelines focused on delivering clearcalls to action, coherent messaging, and visual design elements to better convey the different types of messaging.● Socialized strategic direction through data backed story-telling and gained buy-in from all levels of the executive team.Synthesized data to empower stakeholders’ understanding of opportunities and constraints within their realm while alsofocusing on the larger business drivers of Wells Fargo as a whole.

I drove the Credit.com vision with regard to user experience, where consistency is key to building trust. I used data to influence my decisions on enhancing the product and constantly tested my hypothesis to deliver the best features, while meeting strategic objectives.• Redesigned Credit Card marketplace to enhance usability and provide customers with the ability to compare cards in an easy to understand UI. Tests showed a 125% lift in revenue and a 68% lift in CTR.• Redesigned the sign up flow based on user feedback (user testing and surveys) as well as monitoring current user sessions. This led to not only a 20% lift in conversions, but also it created a modular design to enhance the experience with less development work. • Developed roadmap for vertical expansion with a focus on building revenue, increasing SERP ranking, and closing the gaps between Credit.com and the competition.• Constantly testing and learning via Usertesting.com to determine direction and gather feedback on design, ease of navigation, and ultimately purchasing decisions.• Owned the relationship between Credit.com and a third-party design firm – prioritizing product, business development, sales, operations, and marketing requests without bias; all within a very limited budget.

I was the product owner of Fluxx’s mobile offering, integration framework, and Impact Intelligence. I successfully balanced high quality output at incredible velocity, all while maintaining stakeholder expectations. Following the mantra of Leadership, Ownership, and Consistency to evolve our grants management platform. • Successfully overhauled the Fluxx iOS application from a web wrapper to a 90% native application in less than 3 months. • Created product specifications, project timeline, developer deliverables, QA testing plan, and beta testing plan for full end to end management of our mobile application.• Managed and launched our Integration Framework with 6 third party providers across 7 different clients.• Worked cross-functionally with our CEO, CTO, Designers, Engineers, Support, QA, and Client Services to create user stories, resolve issues, and manage expectations on deliverables. • Implemented version 2 of Impact Intelligence, our proprietary analytics tool – combining quantitative and qualitative data to show how grant funding leads to an impact in the respective space.

Manage product requirements for enterprise clients, including mobile carriers and financial institutions. Focusing specifically on the ShopAlerts product with integration into multiple third party location and offer data providers.Specifically managed the end-to-end integration and development of offer aggregators within the platform to enhance the quality and breadth of the offers system. Work with engineering and the product team as a whole to drive roadmap strategy and to identify opportunities for innovation in the market.

Worked directly with the planning director on various entitlement projects as well as due diligence for proposed projects. Completed research in various jurisdictions and became familiar with their associated zoning and municipal codes.