William Carroll Email & Phone Number

Birmingham, Michigan, United States

Digital marketing manager offering a comprehensive suite of technology, client/program management, and support services designed to assist automotive OEMS and their retailers maximize their digital performance and sales output. Leads a team of Regional Marketing Leads and in-market National Digital Marketing Consultants in supporting a major OEM client’s Website and Digital Advertising program as a marketing strategy and UX/CX SMEDrives collaboration and agility between teams while customizing a best practice curriculum for OEM and their retailersPartners with client to establish KPIs and ensure targets are achievedEducates audiences of all sizes on program expectations and performance analytics

United States

Kansas City, Missouri Area

 Initially tasked to create and facilitate training plans for new clients to encourage deeper engagement and usage of CRM software. Then travel to dealer sites and train optimum usage of CRM software.  Wholly responsible for creating process for managing of client relationship post launch. Managed group of field staff/account managers to professionally engage client to ensure continued use of software and drive account growth and profitability.  Directly responsible for maintaining low rate of client cancellations. Manage pre-launch system setup and integrations, maintain flow and scope of project to ensure the project meets expected time to completion and client launch date.

Kansas City, Missouri Area

 Responsible for the management, supervision, training, development, and oversight of 20 direct report salesman across all variable dealership operations as it pertains to new car sales transactions and overall customer experiences. Served as an advocate for the sales staff to the automotive group’s executive leaders, and managed the implementation of senior level strategies and policies on the sales floor; was the liaison between senior management and the sales staff. Wholly accountable for the presentation of financially accurate, and compliantly precise, purchase offerings to customers following the supervision of all negotiations and discussions between salesmen and potential customers. Led the sales staff in having performed on a nationally recognized level across nearly all measurable metrics. Areas of record setting performance included customer service, volume, revenue, and gross profit per transaction.

Midwest Market

 Served as a senior level account manager, and regional trainer, for the entire Midwest market. I was wholly responsible for relationship management, service and technology sales, and product integration for a massive client portfolio. Was the top account manager in the nation, measured by company attrition levels, for an industry leader; Car-Research XRM was voted the number one CRM in the U.S. for three consecutive years, and possessed a 98% satisfaction rate.  Regularly achieved my best results when working with the most floundering dealerships. Through development and supervision of management trainees, I regularly produced account managers who became top performance managers. Regularly was tasked with analyzing CRM data, in an effort to turn that data into actionable information, and then was responsible for presenting that data in clear and concise ways to executives, clients, and potential new customers.

Overland Park, Ks

 Part of the company’s first leadership team during its initial product launch. ATS, also known as AutoFlipr, was the first provider of mobile application technology which enabled automotive executives and inventory managers to manage their trade evaluations and decisions in real market time. This was the first technology of its kind. Was named the Top Regional Sales Manager at the company each and every month of my employment. Designed the company’s sales and product demonstration standards which were absorbed and taught nationwide. These standards were then transformed into a webinar, and became the standard for corporate sales training at ATS. Was the only Regional Manager who regularly worked hand-in-hand with the Vice-President of Product Development as it pertained to all design, utilization, delivery, and implementation of new products and product research.

Greater Kansas City, Mo Area

 While employed as a sales manager as Rolling Hills Honda & Toyota, my team raised the sales efficiency score from 77.8% to 98.1%. Both the marginal improvement and the final score of 98.1% were the highest in store history. While serving as a sales manager at McCarthy Nissan I created and instituted a new CRM system that improved metric sales by 20% per month, and the team which I led increased our customer service score by nearly 25 points. During my time leading the business development center (BDC) at Jack Ellena Honda, I redesigned, revamped, and re-established the role of the entire BDC. Moreover, my BDC team grew overall monthly sales at the dealership by 47%.  Working as a sales manager for Bossier Nissan I was regularly awarded for exemplary sales management. Under my leadership, new car sales volume grew by 239%, year-over-year, from the summer of 2007 to the summer of 2008.  Serving as an internet sales manager, and a regular sales manager, for the Wolfe Automotive Group from 2005 – 2007, my team set the new car sales record with 177 new cars sold in one month; I was voted Salesperson of the year in 2006. During my tenure with McCarty Nissan as a sales manager I was recognized as the top sales team member in 2005.

Ft. Carson, Colorado