W Carter Schultz Email & Phone Number

Orlando, Fl, Us

Birmingham, Alabama, United States

Disney Parks, Experiences And Products

• Spearhead the Event Marketing business for Walt Disney World, Disney Cruise Line and Disney Vacation Club. Lead a team of senior managers that strategically develop, budget and produce 100+ annual large-scale, complex and high-profile marketing and sales events to drive awareness, attendance and revenue for products and experiences. Partner with PR/PA and Operations executive leadership teams to develop long-range communication plans for new products and experiences for our Parks and Resorts businesses which has achieved double-digit growth goals.

•Lead the development and organizational process flow of content development for Disney Destinations Alliance Marketing areas, including Broadcast Partnerships, Digital Marketing, Public Relations and Original Content.

•Responsible for corporate finances, including P&L management accountabilities, control of $10 million equipment fleet, long & short-term debt structuring, and all aspects of, including budget development, cash flow management and annual audit procedures.•Report directly to owner/franchisee of business as an executive-level leader in multi-branch rental operation based in Central Florida.•Direct reports include: Managers of Operations, Sales, Marketing, Service and Office/Human Resources.•Lead development of strategic budget planning for all departments, review P&L, analyze spending and cost controls. •Develop annual revenue goals as well as Sales strategies and incentive programs. Develop and manage best-practices for utilizing Customer Relationship Management data.

•Guided development of strategic marketing direction for company to drive revenues and profitability by improving brand awareness and creating relevancy with segmented target audience.•Elevated local marketing efforts by co-creating and co-launching a co-operative marketing plan with franchisor – obtaining a $50K annual budget from franchisor reimbursements – with plan being embraced across franchise network nationwide.•Generated a 62% increase in customer retention and a 50% increase customer rental frequency as a result of developing targeted marketing plans around past rental history; instrumental in franchisor introducing nationwide Customer Relationship Management (CRM) program.•Improved strategic marketing by partnering with franchisor to create an internet-based repository of branded brochures and design ads, direct marketing, enabling disciplined & proportionate spending by customer segment.•Oversight of all strategic and creative aspects of company’s marketing, advertising and collateral design; acted as key liaison with Volvo’s Vice President of Global Marketing.•Managed the business’s administrative functions, including Human Resources & Payroll Benefits, Health Insurance Benefits, Corporate & PPE Insurance and Accounts Payable, slashing over $100,000 of expenses annually.•Planned, organized and executed our company’s Annual Meeting for key employees, sales and management staff.

Designed, developed and managed marketing collateral to support Walt Disney World's $200 million Group and Convention Sales efforts.Conceptualized and executed marketing programs and collateral for Business-to-Business marketing for destination group meetings, including the expansion of Disney's Coronado Springs Resort Convention Center.Associate Brand Manager, Domestic Marketing StrategyLeveraged marketing resources to compete against other popular tourist destinations such; and cruise lines.Strategized, developed and executed the first ever Walt Disney World Resort advertisement in the USA Today newspaper, which led to unprecedented reservations phone volume for our Resort hotels.Arranged promotions for Walt Disney World to include media vehicles such as The Learning Channel.Opened Disney's Animal Kingdom Lodge with a marketing campaign promoted on TV, radio, print media, direct mail, internet/emails and collateral.Increased bookings at Disney's Animal Kingdom Lodge by 75% by opening day.Exceeded room night goals by 125% by conceptualizing a creative marketing program targeted to Disney's most loyal customer base.Produced millions of impressions through media promotion via TV ads, radio and website.

Weddings & Honeymoons Brand ManagementManaged a $1 million marketing budget to develop and promote Walt Disney World and Disneyland's Weddings and Honeymoons business.Developed a full-scale strategic marketing program to re-launch the Honeymoon business to include new honeymoon packages at Walt Disney World, Disneyland and Disney Cruise Line.Co-developed the first-ever Disney Wedding package available on Disney Cruise Line for weddings at aboard ship or on Castaway Cay, Disney's private island.Arranged promotions around Disney's Weddings and Honeymoons including The Oprah Winfrey Show, Lifetime TV, Essence Magazine, The Learning Channel and other cable and print media vehicles.Brand Associate, Disney Institute Brand ManagementContributed to marketing group which strategically redefined and repositioned the Disney Institute brand in the marketplace.Created a unique vacation package concept targeted to niche marketing groups around photography, gardening, culinary and animation interests, leveraging 3rd party brands such as Nikon, Southern Living, and Food & Wine.Designed and executed marketing programs to expand The Spa at the Disney Institute to a multi-million dollar full-service spa and fitness center.Partnered with Southern Living magazine (corporate) to co-brand various culinary and gardening programs.Managed a $500,000 marketing budget driving a multi-discipline marketing plan to increase spa attendance and treatments, which led to spa treatment goals being exceeded by 85% and the doubling of spa revenues within 14 months.

Mba, Business Management & Marketing

B.S.B.A, Marketing

Activities and Societies: Member Professional Business Fraternity, Delta Sigma Pi