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I help brands and businesses grow through digital marketing, brand strategy, and growth marketing to create a scalable plan to help increase brand equity and sales.As a co-founder of TFC Marketing, I've been responsible for creating, maintaining, and innovating processes, campaigns, and strategies while maneuvering through the ever-changing digital marketing landscape.Through the years, I have had clients with budgets from 6-to-7 figures while simultaneously managing Agency-owned companies in different capacities.I simultaneously lead as Director of Marketing Operations for an Agency-owned company named Media Realm; a multi-blog media company that creates high informational intent written content in different niches (Ex. Nutrition, Pets, Fitness) which grossed over $1M in revenue with 20+ advertising clients during its first year.In other Agency-owned projects I was also involved in different capacities: - SoFlo Snacks as CRO, a company focused on unique collectible and rare snacks with partnerships with high-profile celebrities, artists, and athletes. Some highlight collaborations include Chris Brown, Anuel AA, Tory Lanez, Druski, Dave Grutman, FaZe H1ghSky, and more.- Hustle Happy as CMO, a brand set to inspire you to take action and begin the journey of a side hustle with the intention of owning your process. Entrepreneurship is hard, Hustle Happy was made with the intention of reminding those who adventure in taking a chance on themselves that the path can be enjoyable with the right mindset and goals. (Hustle Happy has been acquired and TFC is no longer involved)My peers highlight my patience and ability to seek all angles of a situation to find a solution. My attention to detail through research and my ability to create understandable processes that help teams become more efficient through a clear direction.
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Chief Technology Officer & Head Of OperationsTfc Marketing Feb 2015 - PresentMiami, Florida, UsI'm the Director of Technology at TFC Marketing; a full-service digital media agency responsible for growth. We partner with founders to help grow their business online. Our creative, sales driven team allows us to support businesses in the areas of Web Development, Content Creation, Lead Generation and anything in between. Growing brands, the TFC way.We have worked with companies from all industries including Industrial Hemp, CBD, Alcohol, Entertainment, Fashion, Hospitality, Marketing, and Advertising.We specialize in the areas of: • Web Development• SEO• Advertising• Content Creation• Ecommerce• Lead Generation• Production• Social Media Management -
Solutions ArchitectSoflo Snacks Feb 2020 - May 2023SoFlo Snacks is dedicated to finding and selling unique snacks from around the globe that normally you wouldn’t find in your grocery stores or candy stores. We have partnered up with celebrities, artists, and athletes to create collectible edible items for their fans creating a one-stop for all things snacks. As the Data Analyst at SoFlo Snacks, my responsibilities include but are not limited to:- Conversion Rate Optimization- Revenue Tracking and Management- Tracking, Implementation, and Optimization for SEM and Social Advertising - Web Optimizations based on User Interaction- App Integrations- Product Development -
Head Of Marketing OperationsMedia Realm Llc Dec 2018 - Jul 2022Media Realm is a multipage content creation company focused on advertising from a consumer perspective across different niches; from Nutrition to Technology.During its first year, Media Realm projected and accomplished a $1M in revenue from its advertising partnerships leveraging the different "realms" to advertise for our clients showcasing brands from different angles; this helped segmentation and better look-a-like audiences continue to drive results to our clients.As the Director of Marketing Operations, some of my responsibilities are:- Managing a team of web developers to make adjustments based on Data Analytics- Managing a team of marketing specialists to create growth strategies- Maintain a high level of user engagement- Staying up to date with new marketing tools- Learn and train the team how to use new tools and applications -
Derby Days ChairmanSigma Chi Fraternity Jan 2015 - Apr 2016Evanston, Il, UsAs the Derby Days Chairman, the main objective is to raise as many funds as possible throughout the year for our national philanthropy, Huntsman Cancer Foundation. As this position varies by active chapter and the person who holds the chair, I decided that one of my objectives was to get Sigma Chi FIU to be recognized at the Huntsman Cancer Institute.During this year, we were able to do the following: - Raised over $20,000 in donations- Held week-long daily fundraisers across campus with 300+ participants throughout the week- Organized and Developed Run Derby 5K - The first ever 5k Race hosted at Florida International University by a student organization - USATF Certified Race Course - 300+ Registrants - 50+ Volunteers - 10+ Official Sponsors and Corporate Donors -
Special Event ManagerSigma Chi Fraternity Jan 2014 - Dec 2014Evanston, Il, UsAs the Special Event Manager or Social Chairman, my main responsibility was to plan the chapter's events with other organizations on and off-campus. The main goal was to increase the network of our members and meet new people with whom we could find a mutually beneficial relationship from a personal and professional standpoint.During this year, as the Special Event Manager, I was able to:- Increase the attendance to our events by 300% consistently throughout the school year- Leverage partnerships to increase our reach into the community - Managing event budgets- Setting logistic measurements for events- Keeping track of compliance and campus rules- Maintain a consistent on-time start and on schedule 95% of the time -
Marketing ManagerMaria F. Diaz, Cpa Llc Jun 2014 - Dec 2015- Create and manage website- Develop lead capture and flow for bookings - Responsible for designing and content writing for the website- Creating and optimizing Google My Business- Increase traffic visits from keyword research using SEO tactics- Design and oversee the printing of company collateral
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Product SpecialistRick Case Volkswagen Sep 2014 - Feb 2015Sunrise, Fl, Ushttp://www.rickcasevolkswagen.com/ -
Trip CoordinatorXtreme Trips Hs Feb 2013 - Aug 2014
William Castillo Skills
William Castillo Education Details
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Florida International UniversityGeneral -
Broward CollegeAnd Related Support Services
Frequently Asked Questions about William Castillo
What company does William Castillo work for?
William Castillo works for Tfc Marketing
What is William Castillo's role at the current company?
William Castillo's current role is Partner at TFC Marketing.
What is William Castillo's email address?
William Castillo's email address is wc****@****ail.com
What is William Castillo's direct phone number?
William Castillo's direct phone number is +195443*****
What schools did William Castillo attend?
William Castillo attended Florida International University, Broward College.
What are some of William Castillo's interests?
William Castillo has interest in Children, Economic Empowerment, Politics, Education, Science And Technology.
What skills is William Castillo known for?
William Castillo has skills like Customer Service, Leadership, Marketing, Public Speaking, Social Media, Microsoft Word, Social Networking, Time Management, Microsoft Office, Teamwork, Event Planning, Marketing Strategy.
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