- Advise on paid advertising work, overseeing digital strategy, execution, and audience segmentation

Support the development, management, execution, and measurement of customer-focused brand strategy for Parexel Academy. Execute and manage campaign/tactical plans, including writing of brand plans, timing, roll-out, budget, and measurement. Manage and optimize content on Parexel Academy website, developing new content on an ongoing basis. Optimize course/program specific content. Perform market and trend analysis. Serve as an ambassador internally for the Parexel Academy brand.

Working collaboratively with dozens of other writers to help copyedit each other's work as we write articles, review new games, and put out weekly board game content on Meeple Mountain's website.

- Partnered with external agencies and in-house departments to establish advertising strategy and to develop, execute, and optimize campaigns across digital and traditional advertising and email channels.- Lead the development and execution of company’s digital strategy, including building proposals for new platforms and ongoing optimization of existing marketing stack- Served on Leadership Team to help drive long-term organization goals, objectives, and strategy- Utilized analytics reports to optimize marketing program performance, improve website usability, and increase conversion rates.- Stayed abreast of newest digital marketing trends and best practices to keep organization on cutting edge.- Lead company research initiatives, interpreting trends into actionable highlights for executives.- Customized methodology to track real-time reporting from partners during COVID-19 to forecast weekly company revenue; adjust budget accordingly. - Lead the digital team to launch an inviting, modern, and completely functional website that engages prospective visitors and relevant stakeholders.- Oversaw project management to ensure processes and practices support the organization’s needs, while ensuring the delivery of quality projects on-time and under budget; reduced project deficiencies by 90%. - Managed external vendor relationships, and liaise between sales and marketing departments, oversee video content and assist with production, and develop vision, plans and budget across all channels; increased internal production volume by 400%.- Developed marketing plans and budgets for assigned products and brands, while managing the budget.

- Planned, developed, executed, and optimized B2C and B2B integrated marketing campaigns.- Leveraged data and market insights to identify target audiences, craft persuasive messages, and develop marketing strategies and plans.- Collaborated with external agencies and in-house staff to develop, execute, and optimize campaigns across digital and traditional advertising and email channels.- Utilized real-time email marketing results, web analytics reports, and SEM campaign analyses to optimize performance of marketing programs, improve website usability, and increase conversion rates.- Partnered with internal designers and external contractors to develop marketing materials.- Wrote and edited copy for campaign promotional materials and web landing pages, while ensuring brand identity complied with campaign materials; reported regularly on marketing results and KPIs. - Developed lead generation and sales funnel campaigns in partnership with the group sales team.- Joined forces with the Visitor Services team to build and optimize a unified customer experience.- Co-developed campaign budgets, and monitored and adjusted spend accordingly. - Headed digital marketing and marketing automation, and coached staff on marketing best practices.- Provided support with special projects, including process and website improvements.

- Analyzed and assess the performance of paid advertising campaigns and translated quantitative and qualitative data into recommendations and plans for revising the campaign strategy- Assisted clients with meeting ROI expectations by performing ad copy testing and keyword analysis.- Implemented successful bidding strategies and effective keyword management- Continually monitored, revised, and optimized ad text as necessary- Communicated regularly with clients on status, timeline, budget, deliverables, performance reporting, and competitive intelligence analysis- Created, categorized and refined keyword lists to create comprehensive campaigns that drove qualified visitors to client sites- Used statistical analysis to draw conclusions about marketing campaigns and make recommendations accordingly

- Set up, managed, and executed ongoing Digital Marketing plans for clients- Created and implemented Digital Marketing strategies using organic search engine optimization and paid search campaigns for websites- Performed keyword, industry, and competitor research using Moz, SEMRush, and other popular online marketing tools- Analyzed website traffic reports, linking structures, codes, and content to be able to make smart recommendations to increase website traffic, the number of quality leads, and conversion rates- Improved and optimized PPC campaigns to get the most out of each dollar and click- Wrote quality, SEO-friendly content including web pages, blogs, press releases, and ad copy- Built quality back-links for our client's websites to improve their search engine ranking- Built email lists and managed Email Marketing campaigns- Created and implemented Social Media Marketing strategies that deliver a quantifiable ROI

- Review and analyze all company sites for improvement and revision- Conduct new user orientation for internal company initiatives- Establish and maintain social media calendar- Perform quarterly competitive analysis of industry competitors- Compile and present SEO performance reports- Manage AdWords and other PPC campaigns- Support Sales, Marketing, and Operations teams as needed

- Managed company expansion during rapid growth period- Created marketing strategies that drove 200%+ increase in annual sales- Advised President on optimal marketing strategies to support new sales channels- Held responsibility for success of several projects simultaneously- Built positive professional relationships with all levels of management and outside vendors/partners

- Executed marketing and branding schedules for dozens of Triangle-area businesses and sawan average increase in social reach of 300%+- Composed in-depth blog, social, and press release content for both B2B and B2C companies- Monitored and analyzed social impressions to assure highest impact for social strategies

Served on regional marketing and public relations team to support motion picture releases by 20th Century Fox, Paramount Pictures, Universal Studios, Walt Disney Pictures, Sony Pictures, and their subsidiaries; Coordinated members of the press and public at advanced sneak preview screenings of major studio films; Gathered and observed audience feedback and provided analysis to sponsoring studios.

- Supported over 20 studio motion picture releases with a net budget of over $1.5 billion- Compiled demographic information and audience/press feedback into analysis reports for studiomarketing- Coordinated promotional screenings by liaising with vendors, commercial partners, and thepublic- Organized public appearances by celebrities such as Jesse Eisenberg and Aaron Sorkin

Performed contractual video work for Trig's clients, from storyboarding to final product.

- Trained all employees one-on-one in social media usage to support organization sales efforts- Oversaw integration of social media into existing marketing, sales, and customer serviceprotocols

Setup, breakdown, and filming of Carolina Mudcats Baseball games for live closed-circuit broadcasts throughout stadium concourse.