Craig Hooper Email & Phone Number

Boston, Massachusetts, Us

Mountain View, California, Us

• Pioneered new discovery & product demo format resulting in $4.5M in new logo total contract value in 2021 & $25M in 2022. New process focuses on value & navigating digital transformation vs feature/function.• Responsible for building new logo enterprise solutions consulting team focused on Fortune 2000 companies. Directly sourced 50% (5/10) of existing team and manage team of 5 direct reports.• Reduced sales cycle time in 2021 by 30% by introducing a new account map/planning process.• Lead mentorship pods focused on onboarding, skill, and career development of members,navigated multiple promotions and career advancement of mentees.

Mountain View, California, Us

Engaged and provided consulting services to major U.S. players in mar-tech / identity tech / predictive analytics. Sharpened current understanding of latest work cultures and management practices in the field; identified the latest applicable practices in AI/Machine Learning/Cloud. Prepared and delivered specified business/technical presentations and handled robust Q&A with groups of industry experts. Enhanced skills in Apache Spark, Predictive Modeling, and Machine Learning; Networked with a wide variety of industry thought leaders.

San Mateo, Ca, Us

Enterprise Identity Graph Licensing --- At Drawbridge I consult with clients daily to optimize their Identity management and resolution needs. I strategize how to transform their business and fuel innovation to start and follow through helping them implement our solution. It's an exciting time to be a part of these conversations, while big data and machine learning pave new ways to make data-driven and informed business decisions.• Develop new custom analytics, business intelligence, and measurement solutions using identity graph and aggregated device data. Done by building custom ETL and Spark workflows. Result: $2M in new business from solution(s) created in 2018. • Create product requirement, integration, and deployment documents to work in existing infrastructure of prospective clients to utilize an identity graph. • Own technical and product communication on RFI/RFPs. • Lead technical POC and own client relationships throughout pre-sales process and evaluation. • Present and demonstrate value of identity solution and APIs to prospective clients while seeking out strategic partnerships with data providers to enhance overall product. • Create sales-enablement documentation (case studies, pitch decks) to showcase company offering and analytics capability.

Redwood City, Ca, Us

(Acquired Mocean Mobile)At PubMatic, I proactively partnered with product and engineering teams at Fortune 500 brands to help them identify and evangelize their advertising strategy. Through that effort, I mapped business needs to PubMatic’s diverse array of advertising solutions. By building strong technical champions and taking a customer-first approach, I have helped hundreds of customers evaluate and adopt PubMatic solutions. • Lead team of 5 technical account managers on east coast acting as player-coach. Mentored 2 Jr. Tech support members and groomed them to move over to TAM team.• Manage major technical escalations and resolve issues to ensure success of “A” list client programs.• Lead client on-boarding, solution design, deployments, implementations, integrations, and troubleshooting. Projects: Ad-server migration, header bidding, Ad-Serving APIs, SDK implementation, Reporting, DMPs.• Scope and collect client feature requests, provide guidance on best practices, and work with product engineering teams to address client’s business and technology needs.• Identify opportunities for increased efficiencies and work with cross-functional teams to continuously improve company products, processes, and operations.

• Identified and resolved complex technical issues and provided outstanding support across Mocean platform technologies for top publishers. (NBC, ABC, Microsoft, T-Mobile).• Managed and grew revenue for my book of business 32% YoY through yield optimization of remnant mobile inventory, directly resolving tech issues, and through product/service upsell.• Evangelized platform product/features and API through technical demonstrations/training during pre and post sales initiatives.

• Advanced debugging of ad-serving systems, server routing, creative & ad tags (1st and 3rd party). Tools utilized included web-proxy (e.g. Wireshark, Charles, Firebug, Chrome Developer Tools), Shell scripting, SQL and knowledge of JS, HTML, HTTP, and XML.• Oversaw product implementation, integrations, custom solutions, and process development. Acted as bridge between engineering and client service teams.• Created internal tools to automate technical trouble shooting and reporting. Led technical training curriculum for client services and technical escalation team. Result: 30% decrease in escalations to engineering.• Documented and formalized processes to create scalable workflows for client services team and publishers for submitting issues.

Mocean Mobile at the time was the world’s premiere mobile ad server and network. I joined as their 35th employee. They were the key link in the value chain providing advertisers the technology and know-how to execute impactful mobile ad campaigns. Further, Mojiva empowered mobile publishers and developers to monetize their content and apps effectively. Their products, technology and solutions were designed with simplicity in mind, so that you could focus on growing your bottom line.• Increased annual campaign revenue $5MM. Accomplished by creating custom forecasting models with inventory and campaign data aggregated using PostgreSQL and Hive.• Saved $4MM by identifying and expunging fraudulent publishers, correcting inventory categorization, and fixing internal ad-server discrepancies by mining network data.• Created processes to standardize campaign launches and landings to minimize errors, and to actualize revenue in full for premium publisher mobile inventory.• Created mock sites as sales collateral to showcase mobile creative capabilities, executions and opportunities.

Created and executed interactive search engine marketing strategies and tactics for Diana Vincent.Developed online marketing programs targeted at luxury consumers that included, but not limited to, the development and implementation of new websites, email-marketing programs, Search Engine Optimization, and Online Media Sponsorships.Overall, improved website traffic 4x over 5 months, and helped drive new sales to physical store.

Philadelphia, Pa, Us

Worked with multi-disciplinary team to manage the organization’s visual identity and to provide valuable strategic, editorial, and design services. Led team to develop promotional video, e-newsletter, and communication materials to build support for Drexel Smart House.

Organized commercial and fine artwork spanning over ten years into one searchable database. Provided studio with wide range of technical assistance on computers and internet. Entrusted with making large fine art exhibit prints. Also, with retouching commercial, celebrity, and fine art files. Exercised intuitive thinking skillsAssisted on large budget editorial and advertising shoots: LA Magazine, Men’s Fitness, Outside Magazine, Fast Company, etc. Gained valuable experience in conducting photo shoots and in creating artificial lighting sets.

Bs, Media Arts, Marketing

Personal Leadership - Executive Education