Boutique growth marketing agency focused on full-funnel optimization through proven marketing, product, and analytics systems.- Leading growth and operations for a medical education startup- Leading growth and operations for a residential & commercial concrete company- Leading private investment sourcing on behalf of a family office- Leading performance marketing for a consumer SaaS for YouTube creators- Leading growth and marketing analytics for an early-stage, direct-to-consumer collaborative investing platform- Creating and executing SEO and organic strategy for small/early-stage businesses in fintech, ecommerce, real estate- Designing and implementing data pipelines and visualizations for engineering consulting firm and Fortune 500 client- Designed UI/UX, developed frontend/backend, and launched SaveWithBizzy.com, a business expenses affiliate marketplace

Customer data and personalization strategist across motorcycles, retail commerce, and Membership/Loyalty. Developed enhanced customer datasets and integrated across first & third-party systems to better tailor user experiences and user communications to individual demographics and behavior.- Leading new-user acquisition strategy to expand marketable audience and increase vehicle sales- Launched personalized product recommendations via email marketing with data science and email teams and achieved 30%+ increase in revenue per send- Own and developing enhanced customer reporting suite in PowerBI for identifying high-value, high-propensity customers that are new-to-brand- Developed intuitive set of analyst-ready customer data tables from Azure data lake for omnichannel/customer value/propensity analytics- Scoped and integrated first-party customer data and third-party enrichment data into Adobe Target and Adobe Experience Manager, enabling data-driven personalization capabilities on H-D.com- Developed comprehensive user analytics for new H-D Membership & loyalty program to track free and paid acquisition

Growth leader for a private direct-to-consumer health and Medicare insurance agency. Led marketing & partnership teams to 22x company growth via customer acquisition and non-policy revenues.Achieved 4x growth in private health policy sales, decreased unit costs by 60%- Optimized media buying for conversion signals including age, income, and plan availability by region- Created routing logic to match customers with agents by plan and region knowledge- Developed auto-dialer prioritization of contacts to maximize customer contact rate and eliminate agent wait times- Deployed multidimensional real-time bid models for ROAS-based purchasing of paid search traffic and third-party leads, calls, & clicks Scaled non-policy revenue 20x- Established and lead account management team, directly managing relationships with network of 25+ remnant traffic buyers- Created smart call and lead routing engines to standardize remnant traffic quality to partners- Developed yield maximization engine for remnant traffic to partner network based on billable rates, refund rates, and expected revenues- Launched live bidding features and increased partner bids by 40% on averageSuccessfully scoped & deployed several key tech initiatives- Curated cohesive contact path strategies across phone, SMS, and email, increasing contact rate 3.7x- Fully integrated new lead management system for advanced lead buying and lead and call routing capabilities to partners- Led custom feature development in new lead management system with external team- Scoped and launched custom conversion reporting for search platforms to utilize Google Smart Bidding- Launched affiliate partner prefill API to eliminate duplicative user data entry and improve web conversion rates- Developed interactive virtual qualification agent for overflow traffic, increased qualified transfers by +40%- Expanded custom call routing logic to include expected qualification rates, close rates, agent availabilities, and more

Growth & customer acquisition leader tasked with managing $80M annual digital performance marketing budget and driving profitable policy growth.- Improved customer segmentation and favorably shifted customer mix toward most profitable policies- Led development of and launched click-to-quote integration that increased sign-up rate and conversion rate over 50% on managed channels- Generated bidding strategies with machine learning and implemented on managed channels, further increasing ROAS over 75%

- Shifted optimization targets of managed campaigns from CAC (acquisition cost) to ROAS (lifetime value / acquisition cost), increasing profitability over 40%- Developed marketing efficiency frontiers for advertising channels to guide spend allocation and growth forecasts- Managed over $50M annual marketing spend across 10+ owned marketing channels

- Lead analyst on vertical search (insurance lead-gen/affiliates) marketing channels; increased user acquisition volume over 1000% and reduced per-user acquisition cost by over 60%- Lead analyst on in-house programmatic ad bidder; contributed to bidder infrastructure in Python and improved customer segmentation through audience modeling and third-party integrations- Implemented tech stack to ingest auction logs, demographic data, and third-party user data for deeper customer analytics across advertising channels

Business analyst tasked with reporting on key performance indicators and business growth for company leadership and board of directors. Subject-matter expert for internal data across sales, marketing, development and operations.- SQL reporting via Periscope Data to create key internal dashboards for use by leadership team- Database domain expert; managed and maintained internal, client, and industry data sets- Performed exploratory analytics and regression analyses on advertising campaign and client data using Python/R- Created revenue forecasting model based on forecasted company & sales team activities, industry sales cycle, and historical client adoption rates- Developed client data processing tool for internal use to eliminate manual entry by account managers- Front-end and back-end web development experience in Java and Spring MVC- Created customer-facing web tool for optimizing advertising campaigns by cost and return in Java and Spring MVC

Client-facing business analyst tasked with data consulting for enterprise clients in the Cleveland area.- Sourced, cleaned, organized, and merged client and third-party datasets- Explored client datasets and regularly reported on findings to key client stakeholders- Leveraged client, census, GIS, and public data to build data visualizations and mapping tools- Built interactive client-use reports and data visualization tools for viewing customer data with RStudio’s Shiny Apps

Responsible for organizing Blackstone LaunchPad programming and leading marketing strategy throughout the year at Case Western Reserve University's LaunchPad office.- Organized and executed annual kickoff event "Launch CWRU Weekend 2015"- Increased event registration by 50% and participating teams by 100%- Created and executed a marketing plan for the '15 - '16 academic year including monthly networking sessions with guest lecturers- Developed a platform for connecting technically skilled students with student entrepreneurs and novel startup concepts

Selected as the sole Campus Director for Hult Prize @ Case Western. Successfully organized and executed an official qualifier for the international Hult Prize competition. 10 undergraduate and graduate teams came together to pitch social enterprise startup concepts to help create sustainable economic growth in urban slums. The winning team from Hult Prize @ Case, Micycle, has received guaranteed & sponsored entry into the global finals.

Responsible for securing advertising partners and managing advertising contracts for Case Western's independent student news publication The Observer.- Implemented and managed an ad sales team after the first year- Increased annual ad revenue by over $15,000- Acquired over 50 new local and national advertising partners

I worked on the Haptic Hand project alongside Dr. Dustin Tyler and the CWRU Biomedical Engineering department staff. The focus of the project was to integrate force sensors directly into the nervous system of a patient, using the sensors to mimic natural touch sensation when force is applied to a prosthetic hand.http://www.cleveland.com/healthfit/index.ssf/2013/12/prosthetic_hand_with_sense_of.htmlhttp://www.fastcoexist.com/3037017/this-futuristic-prosthetic-hand-creates-a-real-sense-of-touchThe final outcome of the program was a 40% increase in productivity and time with patient during inpatient testing and data collection sessions. Our team created an outfitted prosthetic for lab use that eliminated the need for preliminary calibration sessions that had previously lasted an hour or more. Specific responsibilities on the project included: - complete circuit board design in EAGLE PCB design software - population of the circuit board with necessary components - enclosure design and fabrication using SolidWorks and campus resources - testing to ensure continuity with previously acquired data and future stability during lab use