Bill Cooper Email & Phone Number

Oxford, ME, US

As Chief Revenue Officer and Co-Founder of SBD Technologies, I am leading our efforts to revolutionize the EV fleet management landscape with innovative solutions that simplify charging, enhance operational efficiency, and drive sustainability.In this role, I am responsible for building and optimizing our sales processes, implementing a robust CRM system.

Portland, ME, US

SaaS-based invoicing platform for SMBs to track and optimize their cash flow while leveraging online invoice generation tools with embedded payment links and automated follow-up to help SMBs get paid up to 5X faster.

London, GB

Currently spearheading the US market entry from scratch for this Berlin-based, seed-funded startup with goal of building $1M pipeline in six months through direct sales and partner/channel engagement. Sole contributor in identifying and pursuing new business opportunities for this provider of API-driven custom finance service with AP, AR, and payment links.

Tel Aviv, Tel-Aviv, IL

Managed 15 global sales professionals in driving all aspects of new business development, solution sales, pipeline development, account acquisition, and client relationship building. Increased CARR by 300%+, ARR by 600%+, and sales funnel of engaged prospects by 500% in the first year, while growing revenue from $2.3M to $9M. Designed fresh onboarding.

Portsmouth, NH, US

Directed 28-person team in high-tech sales, product demonstration, account expansion, and business intelligence analysis for this onsite marketing solutions company. Created and deployed new onboarding programs for new hires to double sales team head count, retain 80% of new hires, and increase YOY sales by 28%. Relaunched inherited “enterprise” sales unit.

Brunswick, Maine, US

Hired top-of-funnel SDR team, added new sales territories, and separated sales and account management functions to lower “cost to acquire” and position the company for new revenue and profit growth. Grew YOY sales by 33% in 2020 over 2019 and helped business earn new record for retained cash by year-end 2020 with new pipeline management process to enhance.

Portland, Maine, US

Directed 12 professionals in setting up new structure to enable forecastable revenue, standardized implementations, and stabilized customer revenue for the Corporate Payments unit. Restructured territories to reduce “cost to acquire” by 50%; also expanded pipeline by 65% and closed sale values by 87% with better sales/marketing outreach cadences. Liaised.

Portland, Maine, US

Guided the business through FTC review and subsequent request and successful acquisition process with four-person team, running seven strategic workstreams through new Integration Management Office. Achieved all synergy and integration targets in only 18 months vs. planned 36 months; also testified on behalf of WEX at FTC offices in Washington, DC. Created.

Portland, Maine, US

Led all front-end sales teams for the $650M line of business in North America, encompassing multiple go-to-market channels, brands, and sectors. Succeeded in lowering “cost to acquire” metric by 35%; also introduced new predictive sales model that empowered managers to individually coach representatives.

Portland, Maine, US

Supervised 300 employees in field sales, inside sales, channel development, and partner relationships for the company’s “Over the Road” fuel card program. Increased customer acquisition by 38% YOY and size of average account revenue by 42% YOY; also revised go-to-market efforts to transition upmarket, reducing cost to serve by 40%.

Portland, Maine, US

Managed the mid- to large-market line of business, representing $65M in annual revenue with 60 staff involved in all aspects of sales, marketing, account management, customer service, budgeting, and go-to-market strategy. Successfully exceeded sales targets by 22% in year one in this role.

Portland, Maine, US

EARLIER EXPERIENCE: DIRECTOR OF SALES – EASTERN DIVISIONSALES MANAGER – CENTRAL DIVISIONNATIONAL ACCOUNT MANAGERDISTRICT SALES MANAGERRecipient of the elite “President’s Club” in 2006 and ranked as “National Account Manager of the Year” in 2005 for outstanding revenue performance, regional growth, and team leadership. As NAM, achieved 100% retention for 42.

St. Louis, MO, US

ACCOUNT EXECUTIVELOCAL CORPORATE ACCOUNT MANAGER (LCAM)ASSISTANT MANAGERMANAGEMENT TRAINEERecruited by top management as one of the first two LCAMs in company history to identify new market opportunities for “in town” corporate rentals for business travel vs. airport rentals, yielding three new downtown branches. Acquired expertise in branch management.