Cory Jones - Head Of Marketing, Billiontoone

Cory Jones - Head Of Marketing, Billiontoone Email and Phone Number

Former Wyndham/Accenture | Profitable Growth | Brand Strategy | Digital Marketing | Building B2C/B2B Funnels | Product Development | Ecommerce | Subscription | GTM @ BillionToOne
Cory Jones - Head Of Marketing, Billiontoone's Location
San Francisco, California, United States, United States
Cory Jones - Head Of Marketing, Billiontoone's Contact Details
About Cory Jones - Head Of Marketing, Billiontoone

Experienced Growth, Marketing and Product leader with a track record of driving significant revenue growth, expansion and profitability for startups and large brands across Healthcare, Hospitality, Travel, Tech, Retail, DTC Ecommerce and Subscription. I'm grateful for having led teams that successfully launched and scaled multiple products, services, and platforms, reaching millions of customers and users worldwide, driving fundraising from pre-Series A to pre-IPO and several acquisition exits. I focus on driving ROI through a customer-led growth approach supported by world-class digital performance marketing, precision brand marketing and human storytelling. As a hands-on leader, I seek to engage both the head and heart of all stakeholders in the mission and inspire high-performing teams to do more with less. A practitioner of mindful marketing, I lead with intention through objective, data-driven decision-making, seek to nurture an authentic brand experience built on meaningful human relationships and deliver sustainable value and lasting impact for all stakeholders. “Instead of just doing more, be more”Subscription | Ecommerce | Marketplaces | Mobile Apps | Hardware/Software/IOTTelehealth * Hospitality * Technology * Telecommunications * Retail * FinTech * Food/Meal Delivery * Travel * Consumer Apps * Mental HealthGrowth Marketing + Brand Marketing + Digital Strategy + Brand Development + Lead Generation + Business Planning + Strategic Partnerships + Operations Management + Customer Insights + Product Marketing + Product Development + Go-To-Market Strategy + Multi-Channel Marketing + Integrated Marketing + Digital Marketing + Product Management + Product Innovation + B2C + B2B2C + B2B + E-commerce + Retail + Programmatic + Social Media Marketing (Facebook/Instagram/Pinterest/LinkedIn/Tik Tok) + SEO + SEM + Digital TV + Conversion Optimization + Partnerships + Public Relations + Thought Leadership + CRM + Email Marketing + Content Marketing + Consumer Insights + Marketing Research + Customer Analytics + Creative Strategy + Merchandising + Customer Experience + Viral Marketing + Team Management + Leadership + P&L Management + Strategic PlanningChief Growth Officer CGO / Head of Marketing / Head of Growth / Chief Commercial Officer / President D2C

Cory Jones - Head Of Marketing, Billiontoone's Current Company Details
BillionToOne

Billiontoone

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Former Wyndham/Accenture | Profitable Growth | Brand Strategy | Digital Marketing | Building B2C/B2B Funnels | Product Development | Ecommerce | Subscription | GTM
Cory Jones - Head Of Marketing, Billiontoone Work Experience Details
  • Billiontoone
    Vice President Of Marketing
    Billiontoone Dec 2023 - Present
    Menlo Park, California, Us
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  • Becarelink
    Marketing Advisor (App-Based Ai-Driven Healthcare)
    Becarelink Apr 2023 - Present
    New York, Ny, Us
    Advising on go-to-market for mobile app-based platform for neurological care driven by AI
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  • Antler
    Advisor/Operator (Consumer/Saas Startups)
    Antler Jun 2023 - Present
    Singapore, Sg
    Advising Seed stage AI, B2C and B2B startups on go-to-market
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  • Done.
    Chief Marketing Officer (Digital Healthcare/Telehealth)
    Done. 2022 - 2023
    San Francisco, Ca, Us
    Done has become a leader in direct-to consumer Telehealth, delivering psychiatric care for hundreds of thousands of patients with chronic conditions.Leading revenue and member growth, marketing strategy, brand management, digital marketing, patient engagement and customer insights for our "baby unicorn". We're innovating in digital health and healthcare marketing.Done achieved brand dominance in our first vertical, with the brand being named by Google the #1 rising topic in global search related to "ADHD" in full year 2022.
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  • Gobble
    Vice President, Marketing & Growth (Acquired By Intelligent Foods/Sunbasket)
    Gobble Jan 2021 - Mar 2022
    San Francisco, California, Us
    Owned growth, marketing, merchandising and mobile/web product experience for leading subscription direct-to-consumer meal kit delivery service. Reporting to CEO, led digital marketing, branding, product marketing, DTC acquisition, member retention, paid media, creative, analytics, software product development.
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  • Simo
    Vice President, Global Marketing & Product - Consumer/Saas @Skyroam (Lenovo Ventures)
    Simo 2015 - 2020
    San Francisco, California, Us
    Head of global marketing, growth and product development/management for Skyroam (now Solis WiFi), the leading global mobile data service and travel device/app for consumers and businesses (part of SIMO corporation, a Lenovo Ventures company).Reporting to the President, built team responsible for revenue growth globally, across ecommerce/apps, retailers & partners. Own performance digital marketing, branding, product marketing, retail management, B2C/B2B acquisition, direct-to-consumer, retention, analytics, hardware & software development. - Raised Series B and C funding rounds totaling $64M.- Developed Go-to-Market strategy driving Skyroam from early stage to what is now the leader in international WiFi, serving 15M users in 130 countries.- Launched (1) IOS (4.8 rating) and (2) Android apps and developed product named PCMag “Editor’s Choice”, “Best New Product 2018” by Business Insider, “Best Gift for Travelers” by Fast Company- Partnered with travel industry leaders like Starwood Hotels, Lufthansa, Turkish Airlines, Hertz, and sold at major retailers and vending across the globe at Frye's Electronics, Walmart, InMotion, and on Skyroam.com and Amazon.- Launched highly profitable Subscription model, now driving over half of consumer revenue.
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  • Flightcar - Car Sharing Marketplace
    Vice President, Marketing & Growth (Acquired By Mercedes Benz)
    Flightcar - Car Sharing Marketplace 2013 - 2015
    Developed the Go-to-Market strategy and led marketing, growth, ecommerce, branding, sales, and product development for car sharing marketplace/app. Reporting to the CEO, built team of 7 responsible for P&L, digital marketing, brand, web/app design & product marketing, customer engagement/lifecycle, inbound sales. Launched and scaled all growth efforts (SEM, SEO, email, social, display, referral program, affiliate program, PR). - Raised Series A and Series B funding rounds totaling $35M.- Launched native IOS app. - Launched 14 new markets and added 10 new 3rd-party booking channels
  • Lyft - Transportation Mobile App
    Advisor - Growth Marketing
    Lyft - Transportation Mobile App 2012 - 2013
    San Francisco, Ca, Us
    Led data-driven customer segmentation, acquisition profiling and lifecycle marketing planning.
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  • Cbanc
    Advisor - B2C/B2B Marketing & Product Strategy
    Cbanc 2012 - 2013
    Austin, Tx, Us
    Advised on monetization, product and growth strategy/planning
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  • Loopup
    Advisor - B2B Growth Strategy
    Loopup 2012 - 2013
    London, England, Gb
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  • La Quinta By Wyndham - Hospitality
    Head Of Marketing Strategy & Analytics
    La Quinta By Wyndham - Hospitality 2008 - 2012
    Led data-driven marketing strategy development and oversaw execution ($50M+ budget) for $2B Hospitality brand. Reporting to SVP Marketing, drove significant revenue growth via ecommerce (LQ.com), performance marketing, email marketing, brand media, loyalty and via partnership with franchise managers. Managed creative & analytics resources. Launched industry-first “Instant Booking” mobile app.- Near the bottom on share of travel spend in 2008, LQ improved to be named #1 in the industry for customer loyalty in 2012- Driven by industry-leading growth, La Quinta executed successful IPO April 2014
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  • Accenture
    Senior Consultant, Digital Marketing (Merck, At&T)
    Accenture 2007 - 2008
    Dublin 2, Ie
    Clients: Merck, AT&TLed marketing strategy, analytics, digital marketing engagements as part of Big Four management consulting firm. Managed analyst teams. Supported new business development efforts.
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  • Sage Telecom - Leading At&T Competitor (Home Phone/Internet Service)
    Director Of Marketing (Acquired By Truconnect)
    Sage Telecom - Leading At&T Competitor (Home Phone/Internet Service) 2005 - 2007
    Dallas, Tx, Us
    Led growth efforts resulting in successful acquisition exit in '07. Owned corporate branding, acquisition & retention marketing, e-commerce, digital marketing, and business analytics at local phone and internet provider ($300MM+ annual revenues, 500k+ customers). Launched first ecommerce channel. Rolled-out new home internet product. Built and managed team of 12.>Significantly increased the effectiveness of acquisition marketing, reversing historic negative growth trends; Sage became the only U.S. wire-line carrier with line growth during ‘06 & '07>Developed and implemented the industry’s first comprehensive “best” customer program, achieving 25% churn reduction among Sage’s most valuable customers - Sage Select
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  • Brierley+Partners -Global Leader In Digital & Direct Marketing, Loyalty
    Marketing Strategy Analyst (Sony, American Eagle Outfitters, Ann Taylor)
    Brierley+Partners -Global Leader In Digital & Direct Marketing, Loyalty 2003 - 2005
    Frisco, Texas, Us
    Clients: Sony.com, American Eagle Outfitters, Ann TaylorConducted web and customer analytics, quantitative and qualitative research to develop strategy and execute digital and offline marketing as part of industry-leading ecommerce and direct marketing, CRM/loyalty agency. Designed referral, retention, e-commerce and multi-channel growth initiatives.
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  • Accenture
    Senior Analyst, Technology (At&T, Verizon, Xo Communications)
    Accenture 2000 - 2003
    Dublin 2, Ie
    Clients: AT&T, Verizon, XO CommunicationsWeb development, database management, and IT project management for large initiatives. Assisted with business development efforts including business case preparation and answering requests for proposal.
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Cory Jones - Head Of Marketing, Billiontoone Skills

Analytics Marketing Strategy Direct Marketing Digital Marketing Strategy Crm Start Ups E Commerce Email Marketing Marketing Business Strategy Business Development Online Marketing Online Advertising Lead Generation Market Research Seo Customer Research Social Media Multi Channel Marketing Product Marketing B2b Customer Acquisition Loyalty Programs Management Consulting B2b Marketing Digital Strategy Customer Retention Digital Media Marketing Communications Marketing Research Mobile Marketing Market Analysis Loyalty Marketing Database Marketing Engagement Marketing Relationship Marketing Marketing Analytics Customer Analysis Consumer Insight Customer Engagement Segmentation Web Marketing Ppc Consumer Research Cohort Analysis Internet Marketing Customer Segmentation Acquisition Marketing Growth Marketing

Cory Jones - Head Of Marketing, Billiontoone Education Details

  • University Of North Texas
    University Of North Texas
    Strategic Management & Entrepreneurship

Frequently Asked Questions about Cory Jones - Head Of Marketing, Billiontoone

What company does Cory Jones - Head Of Marketing, Billiontoone work for?

Cory Jones - Head Of Marketing, Billiontoone works for Billiontoone

What is Cory Jones - Head Of Marketing, Billiontoone's role at the current company?

Cory Jones - Head Of Marketing, Billiontoone's current role is Former Wyndham/Accenture | Profitable Growth | Brand Strategy | Digital Marketing | Building B2C/B2B Funnels | Product Development | Ecommerce | Subscription | GTM.

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What schools did Cory Jones - Head Of Marketing, Billiontoone attend?

Cory Jones - Head Of Marketing, Billiontoone attended University Of North Texas.

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Cory Jones - Head Of Marketing, Billiontoone has interest in Deals, Social Media, Brand Marketing, Reading, Events, Lifestyle Products, Predictive Analytics, Content, Communities, Consumer Goods.

What skills is Cory Jones - Head Of Marketing, Billiontoone known for?

Cory Jones - Head Of Marketing, Billiontoone has skills like Analytics, Marketing Strategy, Direct Marketing, Digital Marketing, Strategy, Crm, Start Ups, E Commerce, Email Marketing, Marketing, Business Strategy, Business Development.

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