William Rieck Email & Phone Number

Houston, Texas, Us

Led Safety Vision's rebranding that included full messaging overhaul and new website. Rebuilt and lead the marketing team as we provide best-in-class mobile safety and video surveillance solutions to customers. Bringing exciting new cloud-based data management, AI, machine learning and SaaS models to better support overall fleet management, safety and risk mitigation.

Consultant with several firms to enhance marketing and expand business opportunities in training, competency and technical documentation.

Aberdeen, Gb

Delivered operations, training & competency and technical publications solutions to clients ranging from offshore and onshore oil and gas to chemical, refining and pipelines. Responsible for marketing, sales and project execution for blended training and competency offerings employing virtual classroom and web-based e-learning technologies. Worked to develop digital operations support solutions with Wood partner Aveva. Also managed operations document development, technical writing and information management services delivery.

As Lead Training & Competency Advisor managed development and execution of Competency Management Systems for operations, maintenance (electrical, mechanical, instrument, automation) and marine disciplines most recently for Hess GoM - (new deepwater TLP offshore platform, existing platforms).Key Achievements:>Developed competency standards for CRO, OIM, Supervisors and EHS roles and assessment guidelines for operations roles on all GoM platforms. Also developed and implementing offshore observation assessments for final verification of competence.>Managed development of competence assurance standards and methodology for a range of customers including sales and customer services operations for an energy retail client. >Developed a Safe Work Practices and permitting program for an O&G company.

Assisting professional services firms on new product go-to-market plans, advertisements, online branding and sales strategy.

Houston, Tx, Us

Provided technical documentation, training development and competency services to clients that included global oil & gas, manufacturing, EPCs, construction and engineering services companies.Led key operating functions of the company including:-Strategy, Planning & Forecasting-Project Planning, Execution & Management-Process Documentation-Marketing & Sales-Resource Planning-Coaching & MentoringKey Achievements:>Turned around the firm's largest project to develop O&M Manuals including; operations and equipment service procedures, system descriptions, training manuals and examinations, for the first US LNG Liquefaction facility at Sabine Pass. This project was nearly 6 months behind schedule and our team was able to deliver the materials by the original end date working with the EPC.>Designed and managed launch of new website and designed new branding, collateral and OTC booth graphics.

Helped a range of companies solve their branding and communications challenges to build brand equity and market position. Also provided expertise in project management and resource management.Key Achievements:>As Project Director for a new construction, LNG O&M Manual project, brought the project from <7% to >80% completion in under 10 weeks, after which was offered VP Operations role with Shea Writing & Training Solutions.>Developed marketing and branding for a new venture that provides capability and competency assurance services.

Spring, Tx, Us

Led ABS Group (division of ABS) branding, online and offline external and internal communications and market segment strategy. Rejuvenated brand image with new designs for websites, collateral and advertisements. Applied analytics to ensure web SEO and launched targeted SMO initiatives. Integrated acquired company brands and aligned ABS Group brand and messaging with parent company. Wrote CEO internal messages and produced internal company newsletters in addition to external customer newsletters. Worked as part of the leadership team to develop service line and market segment-specific strategies and translated these into executable marketing initiatives and campaigns.Extensive international experience that included global team management, recruiting and hiring, marketing, business development, project management and client consulting.Key Achievements:-Launched new corporate website to integrate subsidiary brands in less than 4 weeks.-Launched a successful Inbound Marketing Webinar program (whitepapers, customer education) to build brand reputation and acquire new contacts and leads. This initiative grew contact list by over 40% and resulted in several multi-million dollar new contract sales. -Established, staffed and managed a major Proposals Team and developed and launched an internal Global Information System to increase proposal development efficiency. This database housed resumes, project experience and a range of templates and tools for RFI response and proposal development.-Built an online course scheduling, registration and e-commerce system for the Public Training Division and doubled training contact list through social media promotions.-Coordinated a Sharepoint implementation project for the group including user engagement and custom dashboard design and execution.In an adjunct role as VP of Training, oversaw operations of the Public Training Division.

Stockholm, Se

Led overall product marketing strategy, branding and messaging for consumer and clinical customers including digital and conventional channels. Developed and executed new product launch campaigns and special service program initiatives.Key Achievements:-Implemented new customer-centric marketing campaign that helped company increase sales by over 35% and eventually led to a successful IPO.-Worked with product team to offer new personalized product colors to increase customer appeal - a first in the industry.-Designed most successful product launch marketing campaign in company history including pre-launch promotion, tradeshow formal launch event and post-launch education and rental program.

Provided senior level marketing and business strategy consultation for multiple small to medium sized companies.

Houston, Texas, Us

Business development support including Strategic Account Management (SAM) training and mentoring, market strategy development and evaluation of partnering opportunities. Served as Business Development Director in the Public Sector services business unit. Served on the strategic planning team to facilitate business line and geographic strategy sessions and translate into executable and measurable marketing and sales plans.

Tulsa, Oklahoma, Us

Transitioned a profitable technical documentation and training consulting business unit to a new owner (Williams) and grew revenues from $3M annually to over $11M in less than 5 years. Oversaw divestiture of the services business to a private investor. Managed a portfolio of major development projects.

Houston, Texas, Us

Built a training and consulting services business from the ground up to producing sustainable revenues exceeding $3M annually with consistent profitability. Added custom computer-aided training simulations and procedure development services for Oil and Gas, Petrochemical and other Industrial customers. Managed a portfolio of documentation development projects including a multi-year project developing all refinery operations procedures for Citgo Lake Charles Refinery. NUS Training was a subsidiary of Brown & Root Industrial Services (BRIS), and a Halliburton Company. Oversaw the divestiture of the business to Williams.