William (Clay) Wolfe Email & Phone Number

Greater Boston

Greater Boston Area

Beverly, Ma

I am responsible for delivering the strategic decision making insights that inform the targeted marketing efforts of our various international quad-play service providers. Particular responsibilities include marketing analytics, KPI metric development and measurement, strategic pricing and promotions analysis & development, Tableau reporting design & development, unit and revenue forecasting.Accomplishments include:■ Lead subscriber lifecycle marketing analytics efforts from new acquisition, retention and upsell/cross sell offer breakeven analyses to post-mortem ROI ■ Partnered across organizations to lead a team in implementing and maintaining an automated business intelligence environment utilizing self-service dashboards that leverage custom designed KPI and analytics best practices■ Produced the company business case, subscriber forecast, and competitive market assessment which drove and justified a $20M+ investment in a new fiber network at our South American subsidiary■ Directed a cross-functional/market team in the creation of a new data warehouse environment designed to consolidate, simplify, and make business relevant, our raw marketing data to ensure proper tracking of the true quantity and quality of our marketing efforts ■ Produced the company business case, subscriber forecast, and competitive market assessment which drove and justified a $20M+ investment in a new fiber network at our South American subsidiary

Herndon, Va

In this role I was responsible for the successful development of all residential pricing, promotions, and retention offers, directing the related company analytics and reporting engine, as well as finding creative ways of maximizing the effectiveness of our marketing dollars.Accomplishments include:■ Produced all residential pricing and promotional offers for new acquisition and embedded base up-sell / cross-sell from concept to sales & margin impact analysis, to competitive positioning materials development■ Managed all residential customer retention offers, margin based retention offer policy and process flow, as well as proactive retention program through the management of a statistical churn driver model and reactive offer development ■ Directed the team producing analyses and reporting of company sales, churn, up-sell activity and the revenue and margin implications of the current trend and potential changes, which drove pricing & marketing program recommendations to increase sales, improve margin, and drive expense reductions ■ Developed a prospect target marketing recommendations engine which linked historical marketing response rates, close rates, and customer profitability by demographic attribute combinations and applied these criteria to prospects with the same attributes to create a detailed plan to drive incremental marketing spend efficiency

Reston, Va

As the Sr. Pricing Manager I developed and executed plans to drive maximum new acquisition and retention volume and top line revenue growth / savings across Sprint Nextel’s consumer segment. Accomplishements Include:■ Conducted pricing strategy and promotions development for enhanced voice services ■ Developed competitive pricing / business case analysis and managed pricing operations requirements supporting the marketing launch of enhanced voice services■ Managed the measurement of new product performance through the creation of recurring / ad hoc revenue, subscriber and usage reports designed to identify drivers of success and areas of opportunity■ Led a team that conducted analysis and managed daily operations supporting the marketing launch of new product pricing and embedded base/retention pricing initiatives geared toward proactive churn reduction