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Uber US: Lead US rider CRM growth and onboarding strategy through a deep understanding of consumer insights and user behavioral data. Uber China: Built a team of 3 to manage rider and driver lifecycle and campaign strategy in China

- Manage projects to ensure successful execution of email campaigns to provide CRM solutions to hotels and online partners. Tasks include requirement review, prioritization, resource allocation, status tracking and reporting across Operation, Product and Marketing teams. - Develop dynamic email campaigns using ExactTarget, prepare reusable SQL queries to automate the generation of email contact lists, test emails in internal email platform, monitor email performances and remediate operational issues. - Coordinate in the ExactTarget and Salesforce integration project. - Lead process migration project to improve efficiency of multi-language email execution by 300%.

- Led NECINA’s marketing and PR team to promote NECINA’s brand and events. - Re-designed NECINA’s Visual Identities and website. Created and maintained social media channels (Facebook, Twitter, LinkedIn, Sina Weibo and Wechat). Grew all-channel subscription base from 2000+ to 4000+.- Designed and executed NECINA Marketing Workshop to help students and entry-level marketing professionals receive comprehensive marketing trainings. Invited industry leaders to speak for 7 meetup sessions and designed hands-on practices. Program attracted 40+ attendees and received 90%+ Satisfaction rate. Several attendees became NECINA officers.- Organized 2 Social Media Conferences in 2011 and 2012, each with 80+ attendees.

- Design and execute robust email campaigns to key customers in support of seminars, webinars, roadshows, tradeshows in Americas market.- Perform A/B testing to analyze performance of email components and provide actionable feedback. Utilize triggered dialogues for different scenarios such as registration-confirmation, reminder, and nurture lead generation.- Manage and segment leads using UNICA, Aprimo and Salesforce from internal channels and external partners and vendors. Perform data mining to screen targeted customers and prospects.- Create, test, and execute email campaigns and analyze post-campaign reports and provide insights.- Aggregate and analyze large lead data sets from tradeshows to provide analysis of division performances, regions breakdown, and contact profiles. Analyze post-campaign email metrics, click through links and registration sources to analyze email performances and provide insights.

- Initiated and organized the 1st "Pitch to China" Business Plan contest, which collected 100 business plans, and awarded a total cash prize of $18k to 6 finalists. - Built connection with domestic and overseas media organizations, planned and executed social media campaigns internationally. The conference attracted over 650 audiences. 14 media agencies covered the event. The social media account Sina Weibo brought in 4500+ followers in 5 months. The event was mentioned in 10,000+ posts.

- Analyzed product performances, sales flows and market positions of more than 50 mutual fund companies and compiled their profiles.- Designed a highly sophisticated data model for creating snapshots of household wealth that included market size, segmentation, product ownership and household profiles using multiple second-hand datasets.

- Created and Managed Facebook Page and Email list to advertize organization events to more than 200 group members and track their responses.- Hosted and organized networking banquets and industrial seminars at MIT.

Collected data from online sources and conducted content analysis to study media’s impact on the 2008 US Presidential Election.

-Intern reporter and editor of “Focus of Today”-The Most Watched TV News Program in Guangdong Television.-Online Journalist and Editor of New Media Center