David Lenzen Email & Phone Number

Hiawatha, Iowa, Us

Lead company’s go-to-market; client acquisition, retention and growth; performance marketing; and channel program operations and support efforts.

Hiawatha, Iowa, Us

Responsible for end-to-end sales and marketing in support of Channel Fusion's focus on delivering outcomes for Fortune 1000 brands and their channel partners. This includes strategy development and program execution to support client acquisition, retention and growth. Sales responsibilities include development, implementation and oversight of annual sales plan to achieve company's revenue objectives. Marketing responsibilities include content marketing, lead/demand generation, paid media, Web presence and public relations.

Hiawatha, Ia, Us

Responsible for leading account management and operations teams, developing marketing programs for key accounts and establishing best practices for enhancing overall client experience. This role focused on client relationship growth, expansion and optimization. Also supported new customer acquisition efforts, including responding to incoming inquiries, outreach to potential prospects, creating presentations and pitching prospective clients.

Fully Remote, Us

Led all revenue generation, marketing and product development activities for marketing project management and collaboration Software as a Service company. As general manager of 45-person team, responsible for overall P&L, reporting to company’s board of directors. Partnered with cross-functional leaders to successfully launch new SaaS product, Mfactor, within first five months, significantly expanding company’s addressable marketplace within marketing technology category.

Remote, Us

Led team responsible for end-to-end operational readiness and delivery excellence in support of ACT's expanding international business. Support pre- and post-sale activities, including marketing, proposal development, product portfolio localization, direct sales support, solution delivery, departmental reporting, process optimization and internal stakeholder communications.

Remote, Us

Led team of marketing communications professionals in the development and implementation of ROI-based integrated product marketing plans for entire ACT product portfolio, including email, lead and demand generation, social, video and public relations, among other tactical elements.

Remote, Us

Responsible for developing and implementing omni-channel communication strategies and programs to increase the visibility and relevancy of the ACT Workforce Solutions offering, while helping position ACT as an influential thought leader in the workforce market.

Responsible for all marketing and revenue strategies for locally focused digital advertising agency, including sales and account management, sales strategy, business development, product development and management, and marketing communications. Led team of 75 marketing professionals in the development and execution of lead generation and brand engagement programs for leading brands in auto rental, home services, insurance and financial services, among others. Created unified go-to-market strategy by aligning and integrating various departments within agency.

Overall management responsibility, including P&L, for industry-leading marketing technology company. Led growth of company to its peak of 70 team members; software, technology, marketing, sales and operations professionals, serving more than 300 installations of company’s Web-based local search and advertising products. Doubled revenue in two years by successfully establishing and maintaining key account relationships.

Directly managed a team of 20 Web professionals, including senior .Net developers, database administrators, business analysts and quality assurance professionals, in the development of custom direct marketing solutions. Oversaw data management activities, including content acquisition, cleansing, appending and preparation of direct marketing lists for integration within marketing technology solutions.Translated marketing strategies into successful return on investment-based programs by establishing and maintaining strategic relationships with marketing, communications and technology professionals in the financial services, health care and manufacturing industries, among others.

Led account management functions while serving as general manager for 15 person marketing communications firm. Management functions included refining production processes, best practices evaluation and implementation, and making equipment and personnel recommendations / decisions.

Us

Led and managed a team of 10 marketing communications professionals in support of telecommunications company’s sales force and 25 state service territory with $5M annual budget. Directly supported company’s generation of approximately $1.8B in annual revenue. Developed strategies and provided oversight for implementation of various marketing communications programs, including integrated sales collateral, direct marketing programs, product- and market-specific public relations, sponsorship and tradeshow management, advertising, branding and event production.

Madison, Wisconsin, Us

Hired as energy services company’s first brand manager. Developed and implemented all corporate and product branding activities, as well as company’s Internet strategies. Promoted to Manager, Advertising and Creative Services in less than one year.

Led the marketing and sales of company’s Web development services to targeted clients, including the development of strategic brand extension plans for the Internet. Created and implemented all direct marketing, advertising and public relations initiatives. Direct mail program featured in Business Marketing magazine.

Bachelor Of Arts - Ba, Public Relations

Education record