William D. Colella Email & Phone Number

Los Angeles, Ca, Us

Los Angeles Metropolitan Area

Los Angeles Metropolitan Area

- For Q1 2022 Facebook Page https://www.facebook.com/PeopleVsFoodbyReact -• Increased earnings by 38%• Grew monetizable 1 minute video views by 31%• Monetizable view RPM increased by 6%• Engagement grew by 29%• Net followers increased by 33%*Layoff June 2022

Los Angeles Metropolitan Area

• Grew global social audience (an increase of cross-platform followers from 17.9M to over 18.2M over a 6 month time frame).• Diversified gender demographics (YoY, April through August, female YouTube audience increased from 17.7 % to 19.8%).• Published and promoted content on social channels multiple times per week with an emphasis on YouTube.• Ran weekly, monthly, and quarterly reports (YoY, MoM, etc.) to track audience trends, inclinations, and engagement.• Engaged with audience through community management.• Optimized all content for search and discoverability.• Executed paid campaigns for clients such as PBS and the Gates Foundation.• Assisted with both internal and external partnership growth.

Greater Los Angeles Area

• Grew Facebook page likes by over 900% in less than a 12-month time frame through remarketing and look-alike campaigns.• Handled in-house and agency approval process for paid and organic campaigns.• Grew Snapchat show audience to over 2 million unique monthly views.• Generated monthly and quarterly reports.• Managed ongoing partnerships with influencers.• Maintained social media content calendar.• Assisted with creation of social assets and copy.• Worked with production team and assisted with content programming.• Closed over 300 content deals with both independent creators and large production entities to feature their content on both domestic and international broadcast television, cable, and OTT platforms, building the international content library from the ground up.• Assisted with programming for new markets. • Applied skills: YouTube Analytics, Facebook Insights, Snapchat Analytics, Twitter Analytics, Looker, Excel, Tubular, Airtable*Layoff due to COVID-19 slowdown in 2020.

Greater Los Angeles Area

As senior manager of the community support team at Fullscreen, I coached emerging influencers on best practices to grow their online presence and provided product support for Fullscreen's suite of tools. In doing so, I mastered techniques for content optimization on YouTube, Facebook, Twitter, Instagram, and Snapchat. Diving into content analytics to track both engagement and earnings for current Fullscreen partners was also an integral part of the job.• Coached rising influencers on best video SEO practices, such as optimizing titles, tags, and descriptions, as well as ways to increase watch-time and audience retention. • Scaled and managed a community support team of both internal and external representatives.• Coordinated distribution efforts with social and PR teams.• Identified emerging online talent and ensured their needs and interests were prioritized.• Handled unauthorized use of content reports.• Worked across departments, such as product, engineering, and design.• Built and maintained the company knowledge base.• Troubleshot technical issues in relation to Fullscreen's proprietary data management tool.

Santa Monica, Ca

•Improved current ads to maximize conversions.•Created new campaigns to exceed client expectations.•Developed keyword expansions to increase volume.•Uploaded content to both Google AdWords and Microsoft AdCenter.

•Applied advanced online research skills to find and recommend high quality content from various sources and maximize page views.•Maximized page views and encouraged user participation by utilizing social media tools, including Facebook and Twitter.•Established ongoing relationships with quality online content providers through online and direct communication.•Improved internal CMS and contributor profile sections by providing feedback directly to CEO.

•Contract assignment assisting migration of ad content.•Rewrote ads as needed to comply with Microsoft standards while maintaining or improving quality.•Utilized Excel to edit and manage large volumes of online ads.•Ensured effective transition of content from YSM to Microsoft.

•Wrote and produced content as part of Tandberg’s interactive television team.•Increased awareness of company products and services through social media.•Worked successfully across teams of developers and designers.•Mastered in-depth understanding of content production tools.*Affected by team layoff December 2008