CONSUMER OBSESSED- Obsess consumer first by figuring out how to create footwear and apparel that serves all players for everyone from my wife Teegan, who plays pickleball at work, to my friend Drew, who plays tennis multiple times a week at Portland Tennis Club and public courts as he works up to a 5.0 rating, to Jannik Sinner, who plays, well, you know, for work.ASSORTMENT STORYTELLING- Build assortment to storytell through our moment and athlete stories in color, graphics, and materials, end-to-end (from line planning to showing up on Nike.com), with our cross functional partners in Brand Management, Demand Planning, Product Development, and Geography Merchandising to maximize franchise health for all franchises across TENNIS, (AMERICAN) FOOTBALL, and BASEBALLDRIVING A NARRATIVE- Creatively build a product plan around our four SLAM moments (the Australian Open, the French Open, Wimbledon, and the US Open), the All-Star Game and the Super Bowl, as well as Gear Up for high school and college sports, to excite and inspire the next generation of athletesTHE DAY TO DAY- Keep the lights on by managing visual and quantitative tools such as product journeys, seasonal flows, seasonal packs and collections, franchise management tools, and hindsighting informationTHE BOTTOM LINE- Take risks that only Nike can take! As a Sport team, we are on the offense always, and care about the TEAM's success over our OWN success

Added a new business silo that included the Air Max Vault and the Retro Running Vault, with expanded role into ACG / Nike SB silo's, continuing to drive assortment creation and business support

• Owned and managed the strategy and market offense for all Y2K and Tech Running models (including the Vomero 5, P-6000, Peg 2K5, etc) encompassing over 10 models and 120+ styles per year• Managed visual and quantitative tools such as product journeys, seasonal flows, seasonal packs and collections, franchise management tools, and hindsighting information• Developed future strategy for the Classics footwear space by maintaining a deep understanding of market macro trends and consumer desires and actions across several years• Worked with cross functional partners in Brand Management, Demand Planning, Product Development, and Geography Merchandising to maximize franchise health for all franchises

Interned from May 2019 - Jul 2019• Aided in driving alignment of Nike geography teams and global category partners seasonal product strategy and readiness by building product journeys and visual assortments for key gates and dates• Participated in Brand Offense sessions (including Merchandising, Brand, and Sales) to understand how to align key functions for the company• Assisted in day-to-day operations in Strategic Initiatives efforts to drive Tokyo Olympics 2020 work• Explored future strategy options for Nike adaptive footwear through the FlyEase label

• Drove marketing strategy on the Facebook (Meta) account as I managed dozens of relationships with digital marketing gatekeepers and managers week to week, such as the Carolina Panthers, Charlotte FC, the Utah Jazz, etc.• Maximized small and medium-sized businesses Facebook and Instagram marketing strategy through rich storytelling technique and sharp digital marketing optimization• Gained and expanded expert level knowledge of Facebook Ads Manager to best serve clients and optimize ads across all verticals (sports, consumer goods, non-profits, etc)• July 2020 Team MVP

• Managed relationships and contracts for 100+ clients in the greater Tucson area• Coordinated and executed all corporate marketing activation efforts during all team home games• Organized 10+ corporate partner events off-site with partners• Drove corporate fan preference project spanning several months to deliver data-driven insights to department and team leadership

• Assisted in the implementation of marketing activities and promotional programs for Arizona Athletics’ 20 Division I sports teams• Trained to help connect brands and audiences through sponsorships, media, venues and unparalleled client service• Created post-game sponsorship templates to thank advocates for their contribution to the university• Developed and planned content for IMG Arizona social media platforms

• Assisted in group, season, and package ticket sales for MLS Preseason in Tucson, as well as FC Tucson regular season games• Aided in flow of game day operations including ticket management, customer service, and event hospitality• Activated group sales agreements produced through cold-calling and prospected leads

• Experienced a variety of different hands on learning from D-Backs sales executives• Produced revenue through cold calling for season ticket, suites, and groups• Participated in different game day responsibilities and experiences• Networked and learned from other D-Backs front office staff members• Assisted in sales support for group sales, season ticket services, and premium sales• Utilized Archtics and CRM to manage customers seating preferences