Whitney D. Mcgowan Email & Phone Number

Los Angeles, Ca, Us

Burbank, Ca, Us

Onyx Collective is a new content brand formed under Disney General Entertainment Content designed to curate a slate of premium programming by creators of color and underrepresented voices. Now streaming on Hulu.

I work with small to medium size companies to develop marketing and social media strategy, execute branding campaigns and oversee marketing creative production. Projects include: - Marketing Director, ChickFlick Productions- Social Media Director, Zoom Where it Happens Series

New York, Ny, Us

Develop and produce in-app editorial strategy for BIPOC audiences, international and streaming premieres.

Los Gatos, Ca, Us

After being at Netflix for almost a year, I transitioned to Brand and Editorial where I led strategy, content development and production for a the Netflix Food brand. Duties included:- Conducting research and gathering data to best understand the foodie audience and their interests - Managing the external agency and production partners- Leading the x-functional team to align on priorities and messaging for food related programming- Developing the full comprehensive strategy deck, in partnership with the consumer insights team and other stakeholders- Developing and approving all content that was shared on Netflix Food pages, on average 15 pieces of content a week- Managing the brand's budget- Establishing partnerships on behalf of Netflix Food both internal and external- Talent relations on behalf of the brand

Los Gatos, Ca, Us

I joined Netflix as a member of the Unscripted Global Creative Marketing Team. In this role, my duties included: - Developing culturally relevant and impactful global campaigns that connected with consumers- Contributing to the creation of breakthrough creative materials - including AV assets (trailers, social videos), digital and other mobile-optimized creative, print, outdoor, etc.- Handling day-to-day project tracking and management with internal cross-functional teams (e.g. content, product, publicity, media strategy, social, etc.) and agency partners.- Developing, tracking and maintaining budgets for team campaigns

New York, Ny, Us

After almost 2 years away, I returned to WNET as the head of social media team. My work at the organization is comprised of:- Oversee WNET's local social media team. - Executive producer of WNET's influencer event series, local events that are geared at serving our content to younger viewers and/or donors. - Oversee and implement WNET's National Social Media Ad buys. This includes budgeting, selecting creative and strategic targeting. -Serve as the strategic lead for all social media at the station and its many properties. - Create and implement all social media campaigns for our national premieres. - Produce all the social media content for our national social media properties. - I develop partnerships with media brands, cultural institutions and the like to reach new audiences for our national productions and priorities. - I am the point person for all social media as it pertains to live events. - I work with our publicity team to produce content around our show's talent e.g. Facebook Live, Instagram Stories etc. - Podcast producer and manager for WNET's local podcast offerings.

New York, Ny, Us

Overall, my work at SundanceTV was comprised of...- Management and implementation all the social media strategy across the network. - Work with the agency to ensure that the content we are producing is appropriate for our different audiences but also the network's brand. - Responsible for the network content calendar and all day-to-day posting on pages that are not managed by the agencies. - Create relationships with outside organizations for cross promotion of the network's content. - Liaison between the network and Facebook, Twitter, Giphy and other social media platforms. - Create and implement social ad campaigns around new shows. - Produce short form video for social media promotion of our shows and movies.- Oversee the Community Managers to make sure they are on-brand when addressing fans.

New York, Ny, Us

The core responsibility of this role was to manage and grow the online/social media presence for the network and select local/national shows. This includes Facebook, Twitter, Tumblr, Pinterest and Instagram communities. To accomplish and build upon this, here are a few examples of my responsibilities: - I engage viewers with our content, this is done using polls, challenges and/or contests.- I work with membership teams on how to harness and grow influencers within our communities. - I track growth be creating monthly analytic reports, and develop/strategize new ways to keep the communities engaged based on those reports. - I promote new ways to watch and learn about our shows, this includes our new iPad app, THIRTEEN explore: http://www.thirteen.org/mobile/- I build personalized experiences for fans on social media, for example a Facebook tab or a shareable meme.

New York, Ny, Us

Implement social strategy for clients and The Halo Group brand. Manage social media communities and the online reputations of clients and the agency. This includes: strategic tabs, tweetchats, live tweeting and social events. Determined social reach with day to day social monitoring, event recaps and monthly analytics reports on behalf of the managed brands. Launched the agency's corporate blog, which garnered over 1,000 uniques in the first 60 days since going live.

New York, New York, Us

I create and implement social media campaigns for clients. This includes day to day maintaining and monitoring. I am responsible for weekly and monthly growth metric reports for each client. I am also responsible for finding new, innovative technology to apply to digital campaigns.

St. Louis, Mo, Us

As a digital intern I work on a variety of different accounts, ranging from health care to consumer goods. I am gaining experience in national and international social media campaigns. I have learned how to build social media for clients and then how to maintain them from there. I am learning how to adjust to different client needs, no matter how small or how big their impact will be.

Chicago, Il, Us

I served as an account assistant on the new media team. I am gaining experience with website development, social media and the tools that are best for clients to use when they are marketing themselves online. I am also learning traditional public relations techniques, such as pitching, clips and maintaining clients.

I write press releases, build the social networking and help build the website to appeal more to alumni and prospective students.

I wrote feature articles for the Community section, in the University of Illinois Magazine.

I hosted a show every Tuesday to present the new music of the week.

I coordinated and hosted eight consecutive events. Duties included, sending invitations, filling the event capacity, organizing a menu, setting up the venue, and following up with each guest that attended. Io organized all the press contacts and clippings. I was responsible for all communication between the public and the organization.

A Bachelors Degree, News Editorial Journalism

Art History

Education record