Anna Weaver Email & Phone Number

I help the winner of North Carolina's Poetry Out Loud competition (a recitation event for high school students) prepare for the national competition. I coach each year's student on physical presence, articulation, expression, cadence, and other aspects of poetry performance.

Alexandria, Virginia, Us

Provide communications support for public and private sector clients whose missions focus on science, technology, international development, and healthcare. Work closely with clients to craft and refine messaging to reach target audiences with a wide range of digital deliverables. Write and edit technical white papers, thought leadership articles, policy blogs, and marketing materials. Topics include cybersecurity, robotics, identity management, locally led development, health IT and interoperability, and biotechnology.

I channel the elemental magic of language in the service of grand adventures. My spells conjure and nurture characters—those who would embark on risky campaigns for the chance to be part of a compelling and original story. Role reports directly to the Dungeonmaster and collaborates closely with the Coding Wizard.

I helped the winner of North Carolina's Poetry Out Loud competition (a recitation event for high school students) prepare for the national competition. I coach each year's student on physical presence, articulation, expression, cadence, and other aspects of poetry performance.

Teaneck, New Jersey, Us

Provided consulting and thought partnership on content strategy, taxonomy, and content operations in support of large-scale digital transformation efforts, including a multitenant Adobe Managed Services platform for a national healthcare provider, a sales enablement platform for a Fortune 100 technology company, and a website overhaul for a global electronics manufacturer.I helped clients with all aspects of content strategy, including content inventory and audit, competitor analysis and benchmarking, taxonomy and information architecture, content migration planning, governance, roadmapping, voice/tone/style guidelines, and content processes and operations. I also supported change management communications, wrote instructional materials and technical/process documentation, and created corporate presentations.Advocated for, designed, implemented, and documented governance and processes to empower clients with defensible decision criteria, clear roles and responsibilities, and standards and guidelines that drive quality and consistency across their content universe.

London, England, Gb

Following acquisition of PeopleFluent by Learning Technologies Group plc, joined the central marketing team. Managed a three-person team that created content for six LTG brands and led media relations for LTG's entire portfolio. Led content creation and delivery in support of brand awareness and thought leadership. Wrote long-form content and microcopy in support of lead generation—including print and digital assets, nurture and ABM campaigns, and paid search and PPC campaigns.Collaborated closely with brand managers, product marketing leads, digital marketing director, and executive stakeholders to align content with business objectives and sales strategy.

Waltham, Ma, Us

As part of the corporate marketing team, managed content creation and delivery in support of brand awareness, demand generation, cross-sells, and renewals. As of the acquisition of PeopleFluent by LTG, was on target to meet annual objective of 300 in-market sales-accepted leads (SALs), with significant increases in year-over-year KPIs for form completions, email open rate, click-to-open ratio, and opportunity conversion rate.Managed creative team (1 FTE and 3 contractors), ensuring deliverables meet brand and quality standards, on time and within budget.Wrote long-form content and microcopy in support of lead generation—including print and digital assets, nurture and ABM campaigns (email and direct), webinars, trade shows, social and search PPC campaigns, and chatbot interaction.

Research Triangle Park, Nc, Us

As a key member of a dynamic management team within Public Relations and Corporate Communications, was responsible for owned media, content strategy, and brand stewardship, with an annual budget of $100K for technical and creative services. Led a team of three content specialists and managed technical services to produce RTI’s external website (www.rti.org) and annual report (annualreport.rti.org). Managed the institute's editorial calendar, ensuring collaboration across business units, internal communications, media relations, marketing communications, and social media teams. Led a cross-functional brand identity team, providing guidance and tools to support visual brand compliance across internal and external communications. Managed vendor services for stationery and business cards.Helped plan and implement an internal social media ambassador campaign that recruited more than 200 employees across the institute to amplify strategic messaging and reach key audiences. Served as co-chair of the social media program, which established guidelines, processes, and campaigns to manage institute-level profiles and encourage employee engagement. Tools: Word, PowerPoint, Excel, Outlook, Sharepoint, Basecamp, Google Analytics, Google Web Console

Research Triangle Park, Nc, Us

Responsible for institute-level marketing communications in support of business development, thought leadership, and recruiting. Managed a two-person team responsible for RTI's external website and a $100K annual budget for creative, technical, and production services. Managed and wrote creative copy for RTI’s annual report, display graphics, brochures, and other institute collateral. Managed advertising/underwriting (radio, transit, and digital remarketing), including ad buy, messaging, and creative. As co-leader of the social media program, responsible for policy, planning, and oversight of institute-level profiles, and for helping business units plan targeted social media activities under the RTI brand. Responsible for RTI brand identity guidance, liaising closely with legal and creative to provide timely support to internal and external communications led by business and functional administrative units. Tools: Tools: Word, PowerPoint, Excel, Outlook, Sharepoint, Basecamp, Google Analytics

Research Triangle Park, Nc, Us

Wrote and edited technical, marketing, and internal communications targeting expert and nonexpert audiences. Provided strategic communications consulting to subject matter experts to help define target audience and develop messages, and coordinated with graphic designers on layout, imagery, and production. From 2008 to 2011, provided planning and on-site exhibit support at scientific and technical conferences.Developed and managed the Corporate Identity Guide and led the Corporate ID Team, which was responsible for ensuring consistency of the RTI identity/brand across all types of print and web materials. Led multiple campaigns to communicate guidelines and requirements to staff members.Tools: Word, PowerPoint, Excel, Outlook

Research Triangle Park, Nc, Us

As part of centralized publishing services team, provided substantive editing, copy editing, and proofreading of proposals (from $25,000 to $1B), technical reports and other client deliverables, and marketing materials for research units. Coordinated layout and design, document preparation, and production.Tools: Word, PowerPoint, Outlook

Fort Liberty, Nc, Us

Responsible for packing and maintaining personnel and cargo parachutes and equipment. Led a squad of six soldiers in all aspects of soldier duty. Achieved rank of staff sergeant (E-6) in 1999. Honors include Association of the U.S. Army Honor Award (1995)Unit Soldier of the Year (Dec 1996)Army Commendation Medal with oak leaf device (1997, 1998)Brevet Militaire de Parachutiste (2000)

Ms, Technical Communication

Bachelor Of Arts (Ba), German