Laurie Weaver Email & Phone Number

Albemarle, Nc, Us

Provide executive leadership of marketing, communications and philanthropic efforts for large, statewide mental healthcare non-profit organization, serving 28,000 North Carolinians annually. Develop and implement marketing and communications strategy including print and digital media, website, social media, email, intranet, and print and online publications. Manage statewide development functions, including fundraising strategy and campaigns, grant development, special events, annual appeal, prospect management, donor communications, engagement and stewardship. Supervise a marketing and philanthropy team of four staff members.HIGHLIGHTS: • Manage fast-paced, timely company-wide coronavirus communication implementation for external consumer audience, community stakeholders, staff, and donors across multiple channels. • Developed COVID-19 emergency grant applications, resulting in $100,000+ in external funding support• Manage media response and engagement. • Oversee development of compelling story content to highlight company impact for use across Monarch platforms. Package and repurpose content for maximum visibility.• Developed application for federal grant extension for an additional $3.9 million for mental health services expansion, receiving the highest score among grant applications nationally.

Albemarle, Nc, Us

Lead strategic philanthropic resource development, raising more than $1.7 million in grants and individual gifts in FY2020 to support services for individuals with intellectual and developmental disabilities, mental illness and substance use disorders. Manage statewide development functions, including fundraising strategy and campaigns, grant development, special events, annual appeal, prospect management, donor communications, engagement and stewardship. HIGHLIGHTS: • Secured Monarch’s first federal grant for a two-year $3.2 million mental health services expansion project.• Secured Monarch’s first facility-wide naming gift for a child and adolescent crisis center.• Coordinate Monarch’s annual “Dreams Take Flight” Golf Tournament with a 7% increase in revenue in past two years. • Developed and launched Monarch’s Planned Giving program.• Oversee Monarch’s volunteer program, engaging community members in programs and services across the state. • Engage Chief Executive Officer, Executive Leadership, Board of Directors and program leadership in fundraising efforts, proposal development and gift stewardship. • Craft engaging and concise communication materials including cases for support, annual appeals, donor proposals, human interest stories for print and email publication, thank you letters and notes, event communication, and social media posts.• Develop and maintain successful relationships with donors, foundations, community partners, board leadership and other key stakeholders. • Developed Monarch’s 60th Anniversary plan to engage donors/community, 1800+ staff members, and Monarch’s Board of Directors throughout 2018, including Monarch’s first-ever Staff Giving Campaign.• Manage donor records, call reports, and action items in donor / CMS software.• Supervise Philanthropy Services Manager, who manages gift processing, reporting, and database operations.

Albemarle, Nc, Us

Responsible for securing financial support from foundations and other private and government sources to support Monarch's programs and strategic growth across North Carolina. Facilitate research, create proposals for funding, and develop and maintain relationships with local, state, and national foundations and other grantmakers. Work collaboratively with Monarch staff and external constituencies to develop strong, persuasive proposals. Successfully manage the post-award process of communication and reporting to foundations.HIGHLIGHTS:• Successfully secured $450,000 in grants within the first 18 months of employment, raising more than $650,000 in first two years.• Secured Monarch’s first six-figure private foundation grant.• Developed and implemented Monarch's internal grant process, coordinating applications from programs/services/sites across the Monarch system and coordinating review and fund distribution.

Greensboro, Nc, Us

Directed integrated marketing efforts for North Carolina's premier statewide publication, Our State magazine. Supervised Digital Marketing Coordinator, Public Relations and Event Coordinator, and Integrated Marketing Associate. Served on Senior Management Team, working collaboratively with Publisher, Associate Publisher, Editor in Chief, and fellow managers to meet goals and objectives of the magazine. Developed strategy for engagement of Our State audience through special events, digital communications, and public relations efforts. Managed brand development and messaging to engage current and new audiences.HIGHLIGHTS:• Developed and launched a first-of-its-kind digital project for Our State magazine called "A Prayer for North Carolina," inspired by the December 2013 issue. The project was designed to bring the print story to life through a new type of interactive storytelling — one that engaged the reader and extended the Our State brand through a creative online experience at prayer.ourstate.com. Led Our State digital team on project development and collaborated with external web design team to meet deadlines and ensure a successful launch. Project results included increased site traffic and time on site, lower bounce rate, and social media growth.• Integrated marketing efforts included Our State magazine's 80th Anniversary celebration, featuring online content, live events, and media engagement• Launched Our State's first special event team - a group of 15 contract employees who represented the magazine at special events throughout the state. Coordinated team member recruitment and facilitated orientation and training.• Expanded media planning resulted in print coverage, television appearances, and radio interviews.• Developed and maintained successful working relationship with stakeholders — including advertisers, readers, programming partners, and fellow staff.

Greensboro, Nc, Us

Managed all online efforts for Our State magazine, North Carolina's premier magazine devoted to travel, history, people and places. Coordinated website, online advertising, electronic communication and newsletters, and all social media efforts.HIGHLIGHTS:• Managed the complete redesign of OurState.com to enhance reader engagement with the Our State magazine brand resulting in 835,260 visits and 2.3 million page views, a traffic increase of 181%, in the first year and continuing growth of 19% in year two.• Launched Our State’s social media and electronic newsletter efforts, growing social media audience to include 25,000 Facebook fans and 2,000 Twitter followers, and more than 163,000 YouTube channel views in first three years.• Coordinated site redesign including reorganization of content, implementation of content management system, advertising management system, search engine optimization, and e-commerce opportunities.• Developed special online sponsorship opportunities for advertisers to reach the growing online audience.

Greensboro, Nc, Us

Supervised a customer service team that interacted directly with the Our State audience on a daily basis. Managed circulation development efforts through direct mail campaigns, special offers, and circulation marketing. Managed the monthly circulation database update to ensure that all subscribers, newsstands, and advertisers received intended copies of the magazine.

Greensboro, Nc, Us

Coordinated subscriber acquisition efforts including direct marketing, general marketing initiatives, special partnerships, and website development.

Greensboro, Nc, Us

Developed programming and engagement opportunities for a broad constituency including University alumni, donors, students, volunteers and community stakeholders. Coordinated a diverse calendar of more than 60 alumni special events and outreach activities eachyear. Supervised Assistant Director of Alumni Affairs, Reunion Coordinator, and Program Assistant.HIGHLIGHTS:• Developed new programs including Spartan Helping Hands, a multi-city volunteer experience bringing UNCG alumni together around the University’s motto of service.• Staffed alumni leadership boards and committees and worked directly with volunteers, including Alumni Board of Directors, Black Alumni Council, Young Alumni Council, and geographic alumni chapters.• Coordinated revenue-generating Alumni Travel Program, including group travel logistics for in-state and regional activities.• Crafted messaging for membership materials, UNCG Magazine, and program advertisements and developed new communication channels with the expansion of Alumni Affairs website and electronic newsletters.

Master Of Science, Student Affairs In Higher Education

Bachelor Of Arts - Ba, History