Laurie Weaver Email & Phone Number

Albemarle, NC, US

• Provide executive leadership of marketing, communications and philanthropic efforts for large, statewide mental healthcare non-profit organization, serving 28,000 North Carolinians annually. Develop and implement.
• Manage fast-paced, timely company-wide coronavirus communication implementation for external consumer audience, community stakeholders, staff, and donors across multiple channels.
• Developed COVID-19 emergency grant applications, resulting in $100,000+ in external funding support
• Manage media response and engagement.
• Oversee development of compelling story content to highlight company impact for use across Monarch platforms. Package and repurpose content for maximum visibility.
• Developed application for federal grant extension for an additional $3.9 million for mental health services expansion, receiving the highest score among grant applications nationally.

Albemarle, NC, US

• Lead strategic philanthropic resource development, raising more than $1.7 million in grants and individual gifts in FY2020 to support services for individuals with intellectual and developmental disabilities, mental.
• Secured Monarch’s first federal grant for a two-year $3.2 million mental health services expansion project.
• Secured Monarch’s first facility-wide naming gift for a child and adolescent crisis center.
• Coordinate Monarch’s annual “Dreams Take Flight” Golf Tournament with a 7% increase in revenue in past two years.
• Developed and launched Monarch’s Planned Giving program.
• Oversee Monarch’s volunteer program, engaging community members in programs and services across the state.

Albemarle, NC, US

• Responsible for securing financial support from foundations and other private and government sources to support Monarch's programs and strategic growth across North Carolina. Facilitate research, create proposals for.
• Successfully secured $450,000 in grants within the first 18 months of employment, raising more than $650,000 in first two years.
• Secured Monarch’s first six-figure private foundation grant.
• Developed and implemented Monarch's internal grant process, coordinating applications from programs/services/sites across the Monarch system and coordinating review and fund distribution.

Greensboro, NC, US

• Directed integrated marketing efforts for North Carolina's premier statewide publication, Our State magazine. Supervised Digital Marketing Coordinator, Public Relations and Event Coordinator, and Integrated Marketing.
• Developed and launched a first-of-its-kind digital project for Our State magazine called "A Prayer for North Carolina," inspired by the December 2013 issue. The project was designed to bring the print story to life.
• Integrated marketing efforts included Our State magazine's 80th Anniversary celebration, featuring online content, live events, and media engagement
• Launched Our State's first special event team - a group of 15 contract employees who represented the magazine at special events throughout the state. Coordinated team member recruitment and facilitated orientation and.
• Expanded media planning resulted in print coverage, television appearances, and radio interviews.
• Developed and maintained successful working relationship with stakeholders — including advertisers, readers, programming partners, and fellow staff.

Greensboro, NC, US

• Managed all online efforts for Our State magazine, North Carolina's premier magazine devoted to travel, history, people and places. Coordinated website, online advertising, electronic communication and newsletters, and.
• Managed the complete redesign of OurState.com to enhance reader engagement with the Our State magazine brand resulting in 835,260 visits and 2.3 million page views, a traffic increase of 181%, in the first year and.
• Launched Our State’s social media and electronic newsletter efforts, growing social media audience to include 25,000 Facebook fans and 2,000 Twitter followers, and more than 163,000 YouTube channel views in first three.
• Coordinated site redesign including reorganization of content, implementation of content management system, advertising management system, search engine optimization, and e-commerce opportunities.
• Developed special online sponsorship opportunities for advertisers to reach the growing online audience.

Greensboro, NC, US

Supervised a customer service team that interacted directly with the Our State audience on a daily basis. Managed circulation development efforts through direct mail campaigns, special offers, and circulation marketing. Managed the monthly circulation database update to ensure that all subscribers, newsstands, and advertisers received intended copies of.

Greensboro, NC, US

Coordinated subscriber acquisition efforts including direct marketing, general marketing initiatives, special partnerships, and website development.

Greensboro, NC, US

• Developed programming and engagement opportunities for a broad constituency including University alumni, donors, students, volunteers and community stakeholders. Coordinated a diverse calendar of more than 60 alumni.
• Developed new programs including Spartan Helping Hands, a multi-city volunteer experience bringing UNCG alumni together around the University’s motto of service.
• Staffed alumni leadership boards and committees and worked directly with volunteers, including Alumni Board of Directors, Black Alumni Council, Young Alumni Council, and geographic alumni chapters.
• Coordinated revenue-generating Alumni Travel Program, including group travel logistics for in-state and regional activities.
• Crafted messaging for membership materials, UNCG Magazine, and program advertisements and developed new communication channels with the expansion of Alumni Affairs website and electronic newsletters.

Master Of Science, Student Affairs In Higher Education

Bachelor Of Arts - Ba, History